Andrew Deel Email & Phone Number

San Antonio, Tx, Us

San Antonio, Texas, Us

San Antonio, Texas, Us

San Antonio, Texas, Us

Manning the ship for VP's Consumer Products retail efforts consisting of full responsibility of P&L for a more than $50MM portfolio within company, as well as supporting and leading the efforts of 4 direct reports. While leading the division, we have accomplished year-over-year record growth for the company and propelled VP to secure and maintain a very meaningful representation on the shelves of some of the largest retailers in North America.

San Antonio, Texas, Us

Promoted by the Sales Director and President to a Business Development Specialist responsiblefor working with VP’s Consumer Products Sales Team and achieving the company’s short and long-term sales targets. As a Business Development Specialist, I formulate marketing strategies and work with the marketing department to implement them. I am responsible for developing and presenting business proposals to national Warehouse Distributors as well as Big Box Retailers and it is my duty to keep track of market intelligence in the industry including consumer/retailer trends, new product development, competitive activity, emerging markets, etc. Part of my daily tasks include meeting with and maintaining relations with key prospects and clients as well as monitoring and evaluating the performance of existing partners, training their dealers and equipping decision makers with the tools to achieve goals for VP and our accounts. I work with the Sales Director to maintain fair allocation and distribution of inbound leads and assist in the preparation of sales reports and line review presentations.

San Antonio, Texas, Us

Promoted by the President to manage VP’s Consumer Products Marketing Department consisting of 4 staff members. Fully responsible for all marketing budgets supporting VP consumer product lines as well as plans for advertising, communications and events. Results:•Managed the development of packaging for a full line of fuel additives, lubricant products and new additions to VP’s Small Engine Fuel line (12 products total) within the first two months on the job.•Executed a point-of-purchase display program for 244 Home Depots and 3 different NAPA Auto Parts Distribution Centers – sales are continuing to trend upward.•Leading a direct marketing strategy using the VP Call Center to develop new relationships with individual owners of auto parts and feed store retail locations – 9,400+ storesContributions included:•Spearheading ad campaigns built to promote VP’s new line of fuel additives leveraging ties with organizations such as the Specialty Equipment Market Association and auto trade publications.•Developing relationships with the Outdoor Power Equipment Institute and carrying out a plan to sponsor fuel for small engine OEM exhibits at trade events - creating private label opportunities.•Delivering a package suite for a new fuel product being introduced to one of the nation’s largest big-box retailers. Worked directly with their testing labs to make sure everything complied.•Heading up the design of new marketing materials for product lines introduced this past spring – brochures, banners, product displays, gondola accents and other in-store signage.•Managing 3 different websites and finding ways to push sales through social networks as well as seasonal online promotions. Working on off-shelf e-tailer opportunities with product aggregators.

San Antonio, Texas, Us

Involved with strategic planning and management level decision makingDeveloping new business relationships to strengthen VP fuel station branding effortsComplete process management of print and web advertising campaigns from budgeting and design through productionDeveloping quarterly and annual direct marketing plans to enhance consumer knowledge of products and services, thus improving e-commerce profitabilityIdentifying revenue opportunities with existing and new clients Fortifying brand image through social media and mass media networksAdministering content and developing new touch points for multiple websitesDesigning graphics and developing photography for marketing materials and signage; creating a comprehensive look and feel for multiple product lines under one major brandDirecting national tradeshows with full responsibility of handling design to logistics, publicity, promotions, photo shoots and media placement

Irving , Tx, Us

Coordinated with The United Way and Children’s Miracle Network to promote corporate and store-level charitable gift giving campaignsCollaborated with team member to create a book documenting Stripes’ corporate giving efforts that won the Convenience Store News National Spirit Award in 2010Met weekly with the strategy team, spearheading point-of-purchase advertising plans and researching test markets for displays used in 535 storesCoordinated billboard and radio advertising in conjunction with the ad agency of record

Irving , Tx, Us

Assisted with all marketing tied to re-branding Town & Country C-stores to the Stripes brand. Discovered and coordinated new ways to promote Stripes' QSR brand - Laredo Taco Company. Coordinated with CSN & PL Buyers magazine for editorials on corporate giving and product line expansion pieces.

Corpus Christi, Tx, Us

Provided accounting services dealing with copiers and printers on campus. Collected meter reads, performed data entry, computed charges, and billed accordingly. Also, performed routine maintenance on copier/printer equipment.

San Antonio, Tx, Us

Updated client databases, represented company at Nuclear Energy Institute trade show, helped organize an institute visitation by the North San Antonio Chamber of Commerce, assisted in implementing an email marketing program using Constant Contact services, completed a corporate sales training seminar and attended the annual corporate conference, and conducted marketing research on manufacturing prospects.

Business, Marketing

Diploma, Nhs, Honors, Computer Science