• Performed credit reviews and business risk analysis of prospective and current ADP clientele to assess potential NSF risk• Mitigated risk reviewing Salesforce sales orders, communicate analysis/findings cross-functionally and to senior leaders • Identified fraud trends, financial patterns and forecast pay period data based on Tableau dashboards, other data models• Advised and implemented new KYC/KYB solutions (Flinks), to further mitigate risk and reduce cases of fraud• Worked with Compliance team using LexisNexis to investigate fraudulent clients and report bad actors to authorities• Streamlined funding processes for new order verification and presented to senior leaders with Visio BPM diagrams• Key stakeholder in new FCRM initiative, by updating documentation policies were able to decrease setup frauds by 60%

• Reported and presented time/cost-effective measures reducing Payroll auditing errors, thus improving client experience• Using Lean Six Sigma principles, standardized day-to-day practices and processes of Payroll Practitioners, leveraged the usage of automation technologies and data driven models for future automation opportunities• Streamlined Payroll Processing best practices and training material for all Payroll associates in offices across ADP Canada using Standard Operating Procedures and Microsoft Visio business process diagrams • Cleaned SQL and Excel datasets for client retention projects in loyalty and marketing departments at ADP Canada

-Designed interactive website solutions for clientele (WordPress, Woocommerce, Shopify) with sales funnels, tagging, heatmaps, and A/B testing to provide valuable actionable insights to client-Advised clientele (implementation to strategy), enhanced daily internal and external business processes, and developed marketing campaigns using SEO, PPC: Google Analytics, AdWords, Forms, Facebook Pixels, Facebook/Instagram Ads, Twitter Ads, MailChimp-Reduced campaign costs by 22% for ‘Green Dales P.M.’ through recommended data-driven improvement strategies pertaining to online advertising campaigns, and increased percentage of qualified leads by 60-70%-Responded to customer service requests, inquiries, and complaints over the phone email, social media, and met clientele in person for quarterly reports

-Based on online ad campaign analytics and data, proposed solutions for low KPI's and to improve overall campaign performance.-Consulted and proposed best suited Cloud-based marketing & automation SaaS solution for the client's needs-Analyzed old business process through BPM process map, and data models through analytic tools-RFP processes to gather potential software solutions, remodeled business process with UML-Project managed via Kanban/Agile methodology