Results-driven brand builder with 13 years of marketing experience and a proven record of delivering sustainable, profitable growth across multiple brands ranging from $25MM to $3B in various categories within B2C and B2B. Curious and analytical by nature with a passion for learning and equally comfortable in high-level strategy and detailed data & execution. Expertise includes brand strategy, brand identity and creative, performance marketing, digital and offline media, business and KPI analysis, and e-commerce. Committed leader with 21-years of experience leading cross-functional and direct-report teams, creating a culture of excellence, trust and continuous learning.
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Sr Growth Analyst, Personal Health CareProcter & Gamble Jul 2024 - PresentCincinnati, Ohio, Us -
Brand Director, Na P&G ProfessionalProcter & Gamble Apr 2021 - Jul 2024Cincinnati, Ohio, UsLead brand marketing team accountable for $600 million business and serve as budget owner for $16 million marketing budget. Direct brand, go-to-market and promotion strategy to deliver sustained growth. Conduct business analysis to diagnose performance, identify trends, risks and opportunities to refine strategy and execution. Spearhead innovation and new product launch and lead eCommerce, media, public relations and influencer plans to drive accelerated growth.
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Brand Director, PuffsProcter & Gamble Jan 2020 - Apr 2021Cincinnati, Ohio, UsManaged P&L for $400 million Puffs brand and oversaw $30 million marketing budget, ensuring total business delivery encompassing brand strategy, architecture, business and financial forecasting, business analysis, media, influencers & PR, promotion strategy, and innovation. Coached 1 direct report, fostering professional growth and skill development.
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Brand Director, Family Care Ecommerce & Digital MediaProcter & Gamble Aug 2017 - Jan 2020Cincinnati, Ohio, UsLed $300 million eCommerce business for P&G’s Paper sector, encompassing Bounty, Charmin, and Puffs, P&G’s 2nd largest eCommerce operation. Built in-house digital media buying capability, staffed and trained 5-person performance marketing team for social media, eCommerce media, and SEM strategy, planning, and buying. Managed $16 million media budget, achieving significant cost efficiencies and stewardship compliance.
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Senior Brand Manager, TampaxProcter & Gamble Apr 2015 - Aug 2017Cincinnati, Ohio, UsManaged P&L for Tampax Pearl ($350 million) and Fem Care club businesses ($100 million), including Tampax, Always, and Always Discreet. Oversaw total brand strategy, media, business analysis, PR/influencers, and promotion strategy with $37 million marketing budget. Led business and financial forecasting for entire Tampax brand. Executed comprehensive business analysis to diagnose performance, identify trends, risks, and opportunities, and seamlessly integrated insights into strategic planning and execution. Analyzed MMM and media performance metrics.
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Senior Brand Manager, P&G ProfessionalProcter & Gamble Sep 2013 - Mar 2015Cincinnati, Ohio, UsLed diverse portfolio including Dish and surface care brands, and healthcare, club and automotive segments. Developed and executed marketing campaigns and collateral to drive penetration and growth across assigned categories. Performed comprehensive business analysis to evaluate brand performance, identifying trends, risks, and opportunities. Integrated analytical insights into strategic marketing and go-to-market plans.
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Senior Associate Brand ManagerKraft Foods Jun 2012 - Aug 2013Chicago, UsLed innovation for Jell-O brand, developing consumer insights to uncover innovation territories. Guided 25-person cross-functional team through development of Desserts category's top priority innovation project, targeting over $50 million in net revenue, overcoming significant challenges to progress to capital request. Developed 3-year innovation pipeline grounded in strong consumer insight. Directed cross-functional team efforts in ideation, consumer research, and market analysis to identify and prioritize expansion opportunities into new categories for Jell-O brand. -
Associate Brand ManagerKraft Foods Jun 2011 - Jun 2012Chicago, UsLed $100 million portfolio of baking brands, including Baker’s Chocolate, Baker’s Coconut, Sure-Jell, Certo, and Calumet, focusing on brand strategy, marketing, and promotional activities. Over-delivered growth targets by 7% for 2 consecutive years. Enhanced forecast accuracy by 3 percentage points for $285 million Baking Ingredients category. Optimized media and go-to-market mix for $25 million Sure-Jell brand, resulting in 15% revenue increase during peak season.
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Intelligence OfficerUs Army May 2007 - Jun 2011Arlington, Virginia, UsServed 18 months as Company Commander of HHC, 2nd MI at the National Ground Intelligence Center.Prior to that, served as S2 Intelligence Officer for the 4th Brigade Special Troops Battalion, 101st Airborne (Air Assault). Deployed 1 year (2008-2009) to Logar, Afghanistan in support of Operation Enduring Freedom. -
Artillery OfficerUs Army May 2003 - Apr 2007Arlington, Virginia, UsServed in various positions with the 2nd Battalion, 3rd Field Artillery Regiment. Positions Include: Battalion Fire Direction Officer, Battalion Ammunition Officer/Battery Executive Officer, Platoon Leader, Battery Fire Direction Officer.Deployed 14 months (2006-2007) to Tal Afar and Ramadi, Iraq in support of Operation Iraqi Freedom.
Andrew Lantz Education Details
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Purdue UniversityHistory
Frequently Asked Questions about Andrew Lantz
What company does Andrew Lantz work for?
Andrew Lantz works for Procter & Gamble
What is Andrew Lantz's role at the current company?
Andrew Lantz's current role is Sr. Growth Analyst.
What schools did Andrew Lantz attend?
Andrew Lantz attended Purdue University.
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