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@aetherdiamonds.com
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8 phones found area 917, 845, 718, 303, and 124
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Andrew Dawson is listed as Principal, From Here Forward | Chief Brand/Strategy Officer | Helping teams get there faster with actionable brand & go-to-market strategies at From Here Forward, based in New York, United States. AeroLeads shows a work email signal at aetherdiamonds.com, phone signal with area code 917, 845, 718, 303, 124, and a matched LinkedIn profile for Andrew Dawson.
Andrew Dawson previously worked as Principal at From Here Forward and Creative Leader at Neol at Neol. Andrew Dawson holds Seth Godin'S Akimbo Workshops from Seth Godin'S Altmba.
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Throughout my career(s) in advertising, consulting, and working in startups, I have found that very few leaders, organizations, and brands have a clear intention of what they are really there to do. As a result, most people working at these companies, or for them, are often unclear on how to behave or contribute. When this happens, people feel disconnected from the company mission, don't know the strategy, and have a hard time marketing and building campaigns that bring the brand to life because nobody ever made more than a bible with font and logo rules.Over time, I became obsessed with the intersection of brand and business strategy, of taking the time to work with teams through the hard questions required to be able to articulate a well-crafted plan or intention, as well as a set of rules to play by, or beliefs, that the company will adhere to and become recognized for. I think success is when everyone in the company can recite the elevator speech for the company's mission, articulating who they are there to serve by doing what, along with what differentiates their product and what they need to achieve in the next 3-5 years. I think success is when everyone knows what the company believes in, not just a list of values, but how those apply to product, service, and cultural decisions the company will make or won't make. I think marketing and branding success is when everyone knows what long- and short-term narratives are essential for continued success and differentiation, along with more interesting creatives. This is why I created From Here Forward, to help people focus their organizational intent to create faster and more coordinated action both internally and externally. To not just create a plan, as plans change, but rather a clear intention with navigational tools to help make decisions, not decks. If you think you could get your team moving faster with a sharper vision and articulation of where you want to go and who you want to be, please reach out.
Listed skills include Integrated Marketing, Digital Strategy, Creative Strategy, Strategy, and 16 others.
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Brooklyn, New York, Us
Advising early-stage and high-growth companies to focus their brand, business, and product strategies to achieve better fundraising, marketing, growth, and overall focus. Clients range from Climate Tech to Health tech to luxury goods.
London, Gb
Led by Tim Brown (IDEO), NEOL is a global community of 100 senior strategists, creatives, designers and futurists taking on pivotal creative challenges related to climate change, DE&I, Artificial intelligence, the future of work etc. and allowing brands, startups, NGOs, and other organizations to access leading-edge creative services and expertise.
New York, Ny, Us
Part of the leadership team at this Series A climate Technology startup. Evolved the vision and mission and repositioned go-to-market strategy away from DTC towards a B2B model to create a more efficient and scalable trajectory while averting a costly DTC luxury brand and retail buildout. Updated logo and wordmark to reflect a more modern and technology-forward brand in the space. Built a small but mighty marketing team that helped engineer our CX and technology platforms, B2B sales strategy, materials, and overall company strategy, and prepped for an entire brand relaunch that was ultimately paused. Led partnerships with Mercedes-Benz and Riot Games to deliver the world’s first championship rings with diamonds made from carbon captured at the event. Built fashion partnerships with Pyer Moss and Duran Lantink. Led conversations with Cartier, LVMH, Courbet, Tiffany & Co, Jacob & Co, and others to help pitch and sell our company and vision.PR: Time Innovation of the Year, Fast Co, B Corp “best for the world,” and many more
New York, Ny, Us
Joined 5 weeks after a new CEO, very few clients and under 50 people. Working closely with the CEO (Cathy Butler), we rebuilt a healthy and thriving agency culture with a 75% win rate and triple-digit growth. Among many new clients, we won 2 major creative AOR relationships with work spanning site builds, digital campaigns and social, creative tech, television and print which greatly expanded our capabilities and almost tripled our headcount. In less than two years we nearly doubled revenue and headcount. Now working hand in hand with new CEO Steven Moy to architect a significant agency pivot with a new vision, capabilities and entirely new pipeline development. Also leading the development of our consulting capability, DTC labs, designed to provide fixed fee, fixed timeframe processes to help modern companies quickly prototype their digital/customer experience transformation.
New York, Ny, Us
Tasked with creating the 3.0 version of the Deutsch NYC with the CEO, CTO and soon to be hired CCO after long gaps in leadership, declining revenues, and poor margins. My vision was to diversify and strengthen the strategic offering to better serve clients, building a strategic consulting offering alongside traditional, digital and social strategy services. Key wins: ABI innovation, project was called “gold standard” leading to AOR for Busch and Shock Top. Won Charter, booking.com, and global site build for Acuvue. Strategy department landed 750k project with Fox Studios to design a strategic software platform to manage film development workflow. Worked with CTO to increase digital billings by over 2 million.
New York, Ny, Us
Invited to be CSO after helping convert Adidas Originals from a project to a global AOR. Helped lead the executive team, build a strategy department and scale the agency. Led a complete brand strategy and positioning for Adidas Originals, it’s first in 30 years. Built a three-year campaign platform for Originals ending year three with a grand prix at Cannes in 2019. To help scale, led the process to develop the agencies vision and mission for the first time in seven years. Led creation of new agency vision and plan: three-year goals/growth plan, creative/cultural agency principles, process and infrastructure. Designed a new organizational structure for the agency to better service clients and develop talent. Authored new review and evaluation process.
New York, New York, Us
Founding partner of this luxury audio brand, available in Apple stores worldwide. Consulted for 6 months and became equity holder and employee number one alongside founder and CEO. Led the company vision and founding brand/product insights, positioning headphones as “the modern thinking cap”, and the company, product and brand at the intersection of sound and creativity, creating “tools for creative professionals”. Responsibilities included a blend of CCO, CMO, CSO tasks including mapping product/brand whitespace, authoring brand strategy, product architecture and pipeline, collaborating on design and product development, management of agency partners and overall creative direction. Oversaw internal creative teams, hiring, creative development and marketing. Co-directed brand film, designed the sound signature for the over-ear and in-ear headphones. Worked hand in hand with CEO, CPO, NSG SWAT, The 88 and Wondersauce to bring the brand to launch.
New York, Ny, Us
Acting Strategy Director at this strategy/innovation consultancy. Beat out 8 other global innovation firms to win the “future of news and information products” innovation project for Bloomberg LLC with Norman Pearlstine. Sylvain operated as the innovation agency of record for Chobani while it grew from 300 million to 1 billion, personally led a few brand and product development projects, social media strategy and the 3 year growth roadmap for the CEO, a project that encompassed all verticals from manufacturing to marketing to deliver a comprehensive growth strategy. Brought in Master & Dynamic as a client and negotiated cash plus equity for Sylvain. Developed a portfolio analysis model for JNJ CEO, filtering, plotting and prioritizing brands for investment based on their strategic position. Worked on Pepsi global cultural network initiative.
Goal was to immerse myself in a completely different culture, language and landscape to recharge and recover from burnout. Spent 6 months in West Africa. Become conversational in French, proficient in surfing, and helped a few local tourist orientated business re-organize their business models/strategies in exchange for day trips or free housing. Rode solo 5k miles through Mali, Burkina Faso, Benin, Togo, Ghana and back to Dakar... and lived to tell the tales. As the famous Stefan Sagemeister reveals on TED, sabbaticals can be a powerful tool when used correctly.
Global, Us
Ran my own consulting team with P&L responsibility. Managed entire process including lead gen, scoping, SOWs project and strategic management through invoicing with a team of 4-6 strategists. Developed a unique team culture that produced award-winning deliverables and permanently impacted company culture. Worked with Etrade on development of an online financial community to increase per/client revenue including a fully modeled business plan. Completed a project for JNJ, post DePuy hip failure, to figure out “the future of reputation management for JNJ worldwide” a reputation valued at more than $1billion. Authored a strategy that included new digital infrastructure, organizational infrastructure as well as executive training and development. Personal clients included Land Rover, Levis, Johnson & Johnson, E*Trade, Weight Watchers, Victorias Secret.
New York, Ny, Us
Helped Walmart grow from 5million to over 35 million/year in agency revenue. Responsible for all Corporate Affairs brands (sustainability, foundation, associate brands) and categories like pharmacy, apparel, food, and digital platform innovation work. Worked across SCJ, Avaya, Walmart, J&J, B&N, Pepsi, Assurant Health, developing strategic guidance ranging from campaigns to Web design, editorial content strategy, trend work, and brand design. Designed and co-led business strategy workshops for Avaya and Global Acuvue team. Led a full repositioning/360 campaign/digital re-design for Assurant health.
New York, Ny, Us
Strategic Planner, US Army account. Co-managed twelve brands/missions with the SVP Group Planning Director. Sold-in a complete shift in overarching brand strategy and audience segmentation that is now driving new creative initiatives. Led complete repositioning for the Army Reserve (2nd largest branch), sold strategy to four star Generals and Army CMO at the Pentagon.
New York, New York, Us
Account Planner on a broad range of clients such as Nokia, CVS, P&G, Milk PEP, Master foods, and SC Johnson’s Raid and OFF! brands. Experience spanned from retail to broadcast including design and development of qual and quant research to helping inspire, build, measure and strategically guide integrated campaigns. Co-created/lead organic new business initiative including development of a web based qualitative research tool to engage prospective clients and consumers via web. Led creative strategy and development to engage a new generation of riders. Delivered work in Keynote address to an audience of 300 at Motorcycle Industry Council Conference. For this I received CEO’s Above & Beyond Award
New York, Ny, Us
Freelance planner for this award winning consumer insight filmmaker. Conducted preliminary secondary explorations outlining trends, formulating hypothesis and providing insights to ground projects prior to interviewing and subsequent filming. Delivered briefs including research for projects on Millennials with a focus on customization for Burger King, global trends for Kraft and an exploration on adherence for GSK.
New York, Ny, Us
Brand planning intern. Participated in new business research, helped film/produce presentation video, attended focus groups, co-authored creative briefs for Sears. Helped shape strategic development and authored brand concepts for Miller new product development. Authored, photographed and co-designed a book on exurban development for Sears and other retail clients.
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Andrew Dawson works for From Here Forward.
Andrew Dawson is listed as Principal, From Here Forward | Chief Brand/Strategy Officer | Helping teams get there faster with actionable brand & go-to-market strategies at From Here Forward.
AeroLeads has found 1 work email signal at @aetherdiamonds.com for Andrew Dawson at From Here Forward.
AeroLeads has found 8 phone signal(s) with area code 917, 845, 718, 303, 124 for Andrew Dawson at From Here Forward.
Andrew Dawson is based in New York, United States while working with From Here Forward.
Andrew Dawson has worked for From Here Forward, Neol, Aether Diamonds, Barbarian, and Deutsch.
You can use AeroLeads to view verified contact signals for Andrew Dawson at From Here Forward, including work email, phone, and LinkedIn data when available.
Andrew Dawson holds Seth Godin'S Akimbo Workshops from Seth Godin'S Altmba.
Andrew Dawson is listed with skills including Integrated Marketing, Digital Strategy, Creative Strategy, Strategy, Brand Development, Digital Marketing, Brand Management, and Creative Direction.
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