I help brands connect the threads of technology, brand, business, and customer by improving their web properties. Working with B2C and B2B brands, the Bold Orange search team drives measurable results for teams managing content all the way up to the c-suite.

In my role as Associate Director of Search I have been a key resource in the integration or our business and culture after Three Deep was acquired by Bold Orange. This required internal and external education and advocation of our SEO services which was new to the agency. As a result we successfully drove a 50% improvement in organic new business from the previous year.

In this role I exercised improved strategic planning for developing SEO, analytics, digital strategy, and paid media services within existing client relationships and new business development. I helped support positive employee morale by driving cultural initiatives and individual growth challenges. I was the lead client contact and engagement strategist for numerous key accounts with responsibilities of driving digital maturity and ROI for investments with agency services beyond SEO.

While working directly with clients, SMEs, fellow strategists, and business development, I lend SEO, Content Strategy, and Data Analytics skills to support many different projects for the agency. For clients I lead search campaign strategies, develop messaging strategies, competitive analysis, and advise upon web content structure. I build project briefs, coordinate delivery, and analyze results to drive additional business for the agency and show ROI for clients.

I was responsible for leading organic search engagements and integrating content strategy with analytics to create sustainable traffic and lead/sales generation tactics. Used copywriting skills to support new service development and win and deliver successful website development projects. Worked around constraints to implement innovative SEO strategies through the use of Google Tag Manager and Google Optimize.

As an SEO specialist I led technical audits to define growth opportunities for businesses in home improvement services and manufacturing, as well as B2B services. Applied copywriting skills to email and paid search campaigns to drive high multiple ROI on key campaigns. Used content strategy to innovate on organic social campaigns across Facebook and Pinterest, along with generating strategic results reporting which led to better customer insights for future campaigns.

Concepted and produced written content for blogs and social media as well as augment existing web content with SEO keywords. Clients included B2B and B2C Fortune 1000 companies in industries such as Higher Education, Telecommunications, Manufacturing, and Consumer Electronics.

I managed and supported marketing strategy efforts ranging from SEO research and web/social content management to media and event production and even copywriting. All of this helped our small to medium sized clients reach their goals with a cost effective approach and excellent results.

As a team manager, I worked to get the team ready before during and after games that required the commitment of a full time job while maintaining full class schedule. I coordinated travel, film capture and exchange, game and practice operations, and positive morale for the team.

I was part of the first mass direct marketing plan the Timberwolves organization had ever performed. I organized and participated in numerous event marketing efforts throughout the Twin Cities and worked on database campaigns for sales development.

Being a day-to-day equipment manager of Division 3 College Men's Basketball Team required incredible dedication of time and energy while maintaining full class schedule. I had to be at the facility before and after all players for each practice and game. I was required to handle many responsibilities from payment of the Referees, to film transfer, capturing strategic statistics for the coaching staff, and encouraging positive morale for coaches and players. I also introduced and managed a new musical audio system for home games that exponentially increased fan attendance.