Andrew Watson Email & Phone Number

Dordon, Tamworth, Gb

Birmingham, Solihull , Gb

Initially, I focused on developing a standalone revenue stream to deliver multi-million annual profits and growth within marketplaces. I established the standalone business unit to target marketplace customers and departmental EBIT, with recruitment and leadership of an 8-strong team requiring performance management across trading, listing of 40k products and customer service. I led on product placement and promotion to register key brands on the Amazon brand registry and branded store development. I continually assessed financial performance within marketplaces to present in-depth reports at weekly senior management/board and monthly P&L meetings.Some of my key achievements include:• Generated YoY growth on Amazon and eBay, with further growth forecasted for the coming year.• Reduced costs by delivering a new more robust platform with integrated insights, reporting & pricing.• Launched Helium 10, ShelfTrend and Viral Launch as new sales insight tools for Amazon and eBay.• Generated significant sales against costs using a promotional advertising campaign.• Introduced later next day delivery and services such as Seller Fulfilled Prime delivery.• Reopened closed Amazon stores and developed scope to expand across eBay and Walmart sites.

Birmingham, Solihull , Gb

Focused on identifying, defining and tracking all operational costs and benefits prioritization for company-wide projects, through a newly created process whilst reporting into the Programme Manager. I formed a strong link between revenue streams and key department SROs to prioritise strategic change projects based on benefits case evaluation. I led a team of two project managers (PMO) to support SROs in delivering feasible business cases, whilst prioritizing work streams to produce a demand plan for approval at weekly senior management/board meetings.Some of my key achievements included:• Informed senior management decision making with the delivery of cost and benefits processes.• Partnered with multiple SROs to assess benefits and prioritise over 130 business projects.• Re-engineered distribution centre into 7-day weeks in liaison with National Distribution Director.

Birmingham, Solihull , Gb

I focused on generating an annual multi-million revenue stream across 130+ spares websites, which required ownership of digital strategy definition, whilst directing the launch of new global websites. I recruited and led native marketing teams for French, German, Spanish and Italian territories, in addition to a new 25-strong marketing team and introduction of weekly trading meetings, KPI reviews and key initiative updates. I was instrumental in product selection, branding and launch of branded product range.Some of my key achievements included:• Built and launched over 40 websites to generate revenue within the first year.• Delivered a digital acquisition strategy using PPC, SEO, ECRM and social media.• Increased email sends annually to generate an additional ECRM revenue stream.• Introduced changes and launched responsive websites to improve the customer journey.• Maximised local channels which increased YouTube audiences and Facebook likes.• Led the contract renewal process and new services/vendors using detailed RFPs.• Received multiple awards for website design, management and successful launch.

I took full ownership of developing, trading, marketing and managing eight UK pub brand websites to enable cross-functional bookings for tables, functions, social gatherings, parties and hotel stays. I built a team of four direct reports to operate across ECRM, analysis, design and general support. I controlled a significant digital marketing budget to deliver targeted campaigns and supported wider ATL marketing campaigns. I utilised A/B testing to assess multivariate actions and improved conversion rates. I advised on online collateral for stakeholders and facilitated campaign data using online and offline performance tracking methods. I created new trading dashboards and optimised ROI through Adobe and Google Analytics, with alliances across third party agencies and suppliers to leverage support for online marketing and digital insights projects.Some of my key achievements included:• Increased online sales from zero to multi-million within a year.• Within 6 months launched responsive websites and digital strategy.• Generated 25k+ monthly bookings and a significant visitor increase.

Royal Leamington Spa, Warwickshire, Gb

* Responsible for managing key digital projects and marketing campaigns for a wide range of UK businesses and organisations, including Tomy, Lil-lets, Silver Cross, Cancer Research UK, CiTV, Earls Court, Wesleyan Bank, DfES, TNT, VTech, Random House, Wolseley, FSA, Direct.gov, Character Toys* Responsible for planning & management of online campaigns for B2C & B2B to increase revenue, build brand awareness, capture data and optimise marketing ROI* Stakeholder collaboration/management (clients, colleagues and 3rd party agencies) to define, develop, analyse and manage online marketing strategies; develop online collateral (merchandising and editorial content) and understand customer journeys to deliver revenue growth opportunities * Stakeholder collaboration to deliver online content supporting TV/print/ PR campaigns* Responsible for the management of client and agency budgets with 3rd party suppliers* Agency champion in the understanding, utilisation and management of online marketing activity including search engine optimisation (SEO, both on and off-page), Pay Per Click (PPC), affiliate marketing, interactive & static banner campaigns, shopping search engines, email, RSS feeds, online PR and social networking campaigns within UK, USA and European territories* Delivered successful marketing strategies for one FMCG business delivering 148% e-commerce revenue growth

Royal Leamington Spa, Warwickshire, Gb

* Responsible for the planning and documenting of architectural interface requirements for e-commerce, content management (CMS) and customer relationship management (CRM) systems* Responsible for ensuring customer journeys, navigation, semantic mark-up, web and accessibility standards and data protection obligations were clearly defined before development;* Responsible for setting up site performance tracking and training of colleagues and clients in understanding key digital campaign performance and ROI;* Strong communication and presentation of ideas, strategies and roadmaps at all levels* Delivered new interactive game & advertising platform (used by CiTV, VTech, and Character Options)

* Responsible for the planning, design, development and management of an innovative online e-commerce platform offering 500,000+ SKU’s across 16 departments/microsites using HTML, XHTML, PHP, MySQL, CSS, JavaScript and XML, and integrated with a bespoke CMS; * Responsible for analytics and reporting using Google Analytics (Urchin) * Responsible for digital acquisition via SEO, PPC (Google Adwords, Froogle and Kelkoo) * Trained and managed a team of 12 product managers in content creation, digital performance analysis & ROI to optimise merchandising opportunities * Co-ordination with 3rd party design agency to deliver on & off-line brand guidelines

* Design, development and management of a range of UK websites, including bespoke content management systems and stock/product/ordering and e-commerce platforms using HTML, PHP, ASP, MySQL, SSL, CSS, JavaScript, cookies/sessions and Flash;* Design, development and management of banner adverts and online marketing campaigns; SEO campaigns including keyword research and analysis; Conception and management of PPC campaigns through Yahoo / MSN / MIVA; Email marketing strategies developed for B2C and B2B clients;* Design & delivery of web platforms in the UK, Australia, New Zealand & South Africa.* Planning of own workload to meet customer requirements;

* Devised and delivered the operational strategy as Founder Director; Prepared and implemented technical strategy, website and online presence; Defined business structure, operation and development plans;* Design, development and management of banner adverts and online marketing campaigns; SEO campaigns including keyword research and analysis; Conception and management of PPC campaigns; Email marketing strategy & delivery;* Planned sales initiatives; canvassed prospective clients and established marketing mix;* Sourced funding through venture capital channels and subsequent cash management;* Recruitment, training and motivation of support team;

London, London, Gb

Management positions held in menswear, womenswear, childrenswear, lingerie and food departments; managing teams of 10-50 staff members. Managed projects including store stock take, recruitment & training of all temporary staff over Christmas period and the development and implementation of daily store sales figure performance sheet.

London, Greater London, Gb

Designed and developed marketing database for the Kettering office that defined and unified data structure. Existing data was translated and merged from existing AS400 system. The database was then rolled out regionally to offices in Northampton, Milton Keynes, Birmingham, Aylesbury, Ipswich, Bury St Edmonds, Cambridge, Norwich and London offices prior to a national database.

Managerial & Administrative Studies Bsc (Hons), Business Consultancy, Business Re-Engineering, Advanced Business Computing

Msp - Programme Management

Polish Language Literature & Culture, Polish Language, Literature And Culture

Education record

Education record

Education record