Andrew Watson Email & Phone Number

Dordon, Tamworth, GB

Birmingham, Solihull, GB

• Initially, I focused on developing a standalone revenue stream to deliver multi-million annual profits and growth within marketplaces. I established the standalone business unit to target marketplace customers and.
• Generated YoY growth on Amazon and eBay, with further growth forecasted for the coming year.
• Reduced costs by delivering a new more robust platform with integrated insights, reporting & pricing.
• Launched Helium 10, ShelfTrend and Viral Launch as new sales insight tools for Amazon and eBay.
• Generated significant sales against costs using a promotional advertising campaign.
• Introduced later next day delivery and services such as Seller Fulfilled Prime delivery.

Birmingham, Solihull, GB

• Focused on identifying, defining and tracking all operational costs and benefits prioritization for company-wide projects, through a newly created process whilst reporting into the Programme Manager. I formed a strong.
• Informed senior management decision making with the delivery of cost and benefits processes.
• Partnered with multiple SROs to assess benefits and prioritise over 130 business projects.
• Re-engineered distribution centre into 7-day weeks in liaison with National Distribution Director.

Birmingham, Solihull, GB

• I focused on generating an annual multi-million revenue stream across 130+ spares websites, which required ownership of digital strategy definition, whilst directing the launch of new global websites. I recruited and.
• Built and launched over 40 websites to generate revenue within the first year.
• Delivered a digital acquisition strategy using PPC, SEO, ECRM and social media.
• Increased email sends annually to generate an additional ECRM revenue stream.
• Introduced changes and launched responsive websites to improve the customer journey.
• Maximised local channels which increased YouTube audiences and Facebook likes.

• I took full ownership of developing, trading, marketing and managing eight UK pub brand websites to enable cross-functional bookings for tables, functions, social gatherings, parties and hotel stays. I built a team of.
• Increased online sales from zero to multi-million within a year.
• Within 6 months launched responsive websites and digital strategy.
• Generated 25k+ monthly bookings and a significant visitor increase.

Royal Leamington Spa, Warwickshire, GB

* Responsible for managing key digital projects and marketing campaigns for a wide range of UK businesses and organisations, including Tomy, Lil-lets, Silver Cross, Cancer Research UK, CiTV, Earls Court, Wesleyan Bank, DfES, TNT, VTech, Random House, Wolseley, FSA, Direct.gov, Character Toys* Responsible for planning & management of online campaigns for.

Royal Leamington Spa, Warwickshire, GB

* Responsible for the planning and documenting of architectural interface requirements for e-commerce, content management (CMS) and customer relationship management (CRM) systems* Responsible for ensuring customer journeys, navigation, semantic mark-up, web and accessibility standards and data protection obligations were clearly defined before.

* Responsible for the planning, design, development and management of an innovative online e-commerce platform offering 500,000+ SKU’s across 16 departments/microsites using HTML, XHTML, PHP, MySQL, CSS, JavaScript and XML, and integrated with a bespoke CMS; * Responsible for analytics and reporting using Google Analytics (Urchin) * Responsible for digital.

* Design, development and management of a range of UK websites, including bespoke content management systems and stock/product/ordering and e-commerce platforms using HTML, PHP, ASP, MySQL, SSL, CSS, JavaScript, cookies/sessions and Flash;* Design, development and management of banner adverts and online marketing campaigns; SEO campaigns including keyword.

* Devised and delivered the operational strategy as Founder Director; Prepared and implemented technical strategy, website and online presence; Defined business structure, operation and development plans;* Design, development and management of banner adverts and online marketing campaigns; SEO campaigns including keyword research and analysis; Conception.

London, London, GB

Management positions held in menswear, womenswear, childrenswear, lingerie and food departments; managing teams of 10-50 staff members. Managed projects including store stock take, recruitment & training of all temporary staff over Christmas period and the development and implementation of daily store sales figure performance sheet.

London, Greater London, GB

Designed and developed marketing database for the Kettering office that defined and unified data structure. Existing data was translated and merged from existing AS400 system. The database was then rolled out regionally to offices in Northampton, Milton Keynes, Birmingham, Aylesbury, Ipswich, Bury St Edmonds, Cambridge, Norwich and London offices prior to.

Managerial & Administrative Studies Bsc (Hons), Business Consultancy, Business Re-Engineering, Advanced Business Computing

Msp - Programme Management

Polish Language Literature & Culture, Polish Language, Literature And Culture

Education record

Education record

Education record