Performance Marketing Intern
Analyzed purchase/refinance origination email metrics and developed PowerPoint decks showcasing findings on communication effectiveness to support goals of increasing closed loan volume by 20%Researched first-time homebuyers by analyzing Fed data, generating market comparisons, collectingqualitative insights, and creating segmentation to drive Gen Z engagement campaign tacticsInitiated 15 shadowing sessions and individual meetings to enhance knowledge in the mortgageindustry, capital markets, origination banking, and performance marketingParticipated in various internship program events and team meetings about system processes, projectdevelopments, and cross-functional synchronizations