- Design programmes to drive operational efficiency across the group while bringing first-class technologies and best practices to the region for Online, Mobile and Digital Advertising operations.- Heavy involvement in online marketing strategy development utilizing mobile first marketing and data-driven marketing platforms.- Managed complex mobile advertising projects for clients which includes but are not limited DIAGEO, NCB, Grace Kennedy, J. Wray & Nephew, Ericsson, Huawei, Nokia, Samsung and Facey Commodity.- Developed and streamlined processes to expand statistical analysis; interpret results, and make recommendations where the evaluation shows trends and detrimental impact to opportunities for Mobile Advertising.- Developed retention strategies such as up-sell and win-back offers. - Developed Training Program for Sales Managers and Resellers- Managed Technical Changes and Mobile Media Product development- Accelerated the budget & forecasting process for Mobile Media by building a model based on KPIs assumptions to calculate the revenue stream.- Streamlined process for receivables tracking and management.

Influencing the next great digital superstars in corporate Jamaica through iCreate Institute where I teach The Professional Diploma in Digital Marketing Course, accredited by the Digital Marketing Institute. - Content Marketing- Social Media Marketing- Search Engine Optimization (SEO)- Paid Search (PPC) using Google Ads- Display & Video Advertising- Email Marketing- Website Optimization- Analytics with Google Analytics- Digital Marketing Strategy

- Managed Mobile Media and Commercial Segmentation Reporting, Operations and campaign management.- Developed templates for Mobile Media Clients Debt Management - End-to-end ownership and management of Lumata platform that drove segmented offers. This included launch, training, weekly campaigns and reports.- Created templates to track the forecast accuracy for Mobile Media Revenue- Provided weekly revenue performance reports to the Management Team - Provided financial reports and impact analysis for Mobile Media Products - Support the sales team by providing monthly reports for Prospects v/s Actual- Designed Mobile Marketing Training Module. - Assisted in the development of new products and mobile communication channels- Responsible for driving revenues for the commercial department. Remit included segmentation analytics, anti-churn management, below the line (BTL) campaign process and mobile advertising.- Acted as main liaison for the Technical Team, Finance, Marketing, Teams- Managed technical changes for Mobile Media products

Managed a team of 36 night agents and over-night operations which catered to Jamaica, Haiti, Cayman, Trinidad, Bermuda, ABC and OECS.