Andrew Edelstein Email and Phone Number

• Managed agency creative, account and production company teams; representing, owning andchampioning their video and photographic concepts while bringing creative solutions to their ideas in accordance with the brief for clients DirectTV, Blue Cross, Discover and Union Bank.• Produced integrated advertising campaigns for clients that included both Direct to Consumer andBusiness to Business channels increasing awareness and reach by 55%.• Sourced and maintained partnerships (production companies, photographers, videographers etc), and suppliers to work on projects with budgets of up to $1million.• Worked with clients, creative, and account teams, to create budgets and schedules that met deadline criteria.• Directed the triple bidding process. Presenting Photographers/Directors to creatives and clients, briefing vendors for bids with treatments, reviewing bids for consistency, accuracy and efficiency.• Negotiated usage fees and talent contracts for in and out of state productions.• Administered the production budget in accordance with client and agency expectations. Directed entire production (photography/video shoot) to ensure that creative, client and account team needs and expectations are being met based on the brief and approved budget.• Managed the entire post-production workflow, including editing, color grading, music selection and sourcing, voice-over recording, video versioning, and distribution.• Sourced stock video, photography, and music as required.• Established and managed Aptimo and Adobe AEM asset management systems for agency and clients.

•. Directed teams of creatives and vendors in the creation of print and digital advertising for UCLA Health and Geisinger Health, two of the largest healthcare systems in the U.S.•. Produced marketing and promotional material including monthly magazines, hospital brochures, OOH, vehicle wraps and direct mail for UCLA Health and Geisinger Health with budgets of up to $500k.•. Worked with art directors and account executives to guarantee all projects meet budget andschedule parameters.•. Maintained quality control with agency teams and partners, reviewed mechanicals, retouched and color corrected images to safeguard that all agency, client and manufacturing standards were met.• Increase brand awareness by more than 15%.•. Ensured all creative concepts and designs met UCLA Health graphic standards.

•. Creative direction and concept of corporate branding strategies, including overall look and feel of brand, logos, stationery and advertising.•. Launched branding and marketing initiatives for TBWA\Chiat\Day, Adidas, Jack in the Box,Energizer, Nissan Motors USA and Loyola Marymount Film School.•. Directed project management processes-estimated projects, set budgets, contracted vendors, created project schedules and informed clients, vendors, and art directors of progress.

•. Directed internal creative teams and external vendors in the creation and manufacturing of allNissan Motor Corporation’s direct marketing campaigns with annual budgets of up to $5 million.• Worked with creative teams, clients and vendors to guarantee all projects met creative, budget and schedule parameters.• Obtained multiple vendor bids on all projects to ensure accuracy and best value.• Maintained quality control with agency teams and partners, reviewed mechanicals, retouched and color corrected images to safeguard that all agency and manufacturing standards were met.• Informed art directors and account teams of budget and schedule progress.• Ensured all creative concepts and designs met U.S. Postal Service standards.• Facilitated a two year campaign that included ten individual multi-piece mailings announcing theintroduction of the new Nissan 350z.• Supervised the production of all print related material for Nissan’s “SHIFT_” branding launch including all consumer print ads, dealer launch kits and support materials.• Researched California sales tax law and created a purchasing strategy that saved $3 million over 4 years.