Andy Goldberg Email & Phone Number

Us

Key member of executive leadership team that shapes all organizational and business priorities for the franchise• Lead 150+ member team to execute a wide-ranging set of responsibilities spanning, brand, revenue, creative, experiential, production and facilities redesign.• Transformed entire marketing organization to instill best practices and focus to support business priorities and outcomes.• Reimagined Mets brand narrative and strategy driving the creation of award winning creative content.• Developed NY Mets 1st SuperBowl ad to drive record ticket sales.• Revised social media framework, grew following by over 50% and create revenue accountably via storytelling.• Led the creation of new lines of merchandise, including the designed NIke City Connect uniform along with launch campaign, exclusive designer collabs with Aime Leon Dore and Siegleman Stables.• Crafted industry leading and fan loved in-game production.• Instilled data driven approach to marketing that powered substantial revenue growth (accountability), identified 24 new audience segments and grew affinity marketing efforts.• Launched Mets Connect, the first points-based Mets Loyalty program• Cultivated top-to-top relationships across a variety of external stakeholders including: MLB; MLB teams: Sports media; Agency Partners.

New York, Ny, Us

Led a global team driving the global brand strategy, content, advertising, social, design and publishing across American Express• Reimagined brand marketing strategy to build loyalty and greater affinity with card members while creating a path for greater share with new customers.• Launched new brand creative and social strategy to drive deeper engagement with audiences.• Developed global Shop Small offer during COVID-19 pandemic.• Creating all new digital first luxury publication for card members.• Leading form factor development for future of card innovation.• Launched team focused on developing content for streaming and new media platforms.

Fairfield, Ct, Us

Boston, Ma, Us

The company's first Chief Creative and Brand Officer. I'm responsible for GE's brand strategy, creative and media, driving GE's position as the definitive digital industrial company and bringing the GE Store to life. Work closely with GE's businesses on positioning and storytelling, and lead GE's Creative Lab in developing creative partnerships and experiential programs.

Boston, Ma, Us

Lead team and oversee strategy, advertising, creative/digital content, media development, experiential and branding for GE, globally. Partner with GE's industrial divisions on brand experiences that support business growth, laddering up to a single brand. Lead creative coe for GE, establishing preferred global agency roster.Key driver of brand transformation through developing the brand strategy and overall narrative for global corporate brand and individual business units.

Boston, Ma, Us

Oversaw brand strategy, advertising, creative content, experiential and media development for GE globally. Partnered with GE's industrial divisions on support business growth and telling the overall GE story.

Boston, Ma, Us

Led US advertising - creative and media, supporting the overall GE brand. Developed brand strategy and global brand narrative.

New York, New York, Us

Led day to day business, overseeing key account relationships and managing staff. Core member of management driving new business.

Portland, Or, Us

Led Brand Jordan, Nike NY and Nike Canada accounts.

New York, Ny, Us

Ran Unilever's laundry brands from US, Pepsi's SoBe and Levi's. Key member of several new business pitches.

New York, Ny, Us