Simstra formed in 2023 when Justin Dignelli and I combined forces to address inbound requests from companies seeking to build a GTM "like Datadog or MongoDB" - the companies for which we each designed and implemented global revenue strategies internally.This work can be classified as a blend of Product Marketing, GTM Strategy, Sales Enablement and RevenueOps. It arms AEs and marketers to more effectively target prospective customers, generate pipeline & win opportunities. Attached are assets that explain the offerings and showcase some accomplishments.www.simstra.io

Bearworks brings Datadog's leading Product & Engineering teams to the problems with sales productivity. It is building products to help AEs and BDRs increase attainment rates by 10X+ using AI and well-integrated meeting software.

Starburst takes an entirely different approach to preparing, organizing and querying data. It's the only data lake analytics platform designed for flexibility and scale so companies can focus on extracting insights from data rather than managing their data architecturesI joined Starburst to launch and lead the commercialization of Galaxy, the company's highly anticipated cloud product. This role required company-wide transformation of: -Messaging & positioning-Go-to-market strategy, product launch and demand generation-Competitive intelligence and competitive marketing against large data warehouse & lakehouse players-Pricing & packaging of both the cloud and self-managed offerings-Win/loss and voice of customer programs-Technical sales enablementHere are some outcomes:*Grew cloud product from $0 to $5M in ARR*Transformed ICP to target use cases and workloads with a strong fit for each product*Refined outbound sales playbooks to improve AE discovery, qualification, trap setting and closing of target workloads*Built new foundational training series and trained field of 250+ sellers on the market, competitive landscape, new product and features*Drafted 2023 corporate messaging guide and supported Marketing partners with implementation*Conducted customer interviews to deepen knowledge of win/loss, use cases and TCO*Built key campaign assets and copy for: data migration solution, data lakehouse vs. warehouse TCO, competitive messaging and positioning, new feature launch messaging

Azion is a Series A edge computing platform, backed by Qualcomm VenturesReplatformed SaaS offering to support a product-led user journey and product-led sales GTM motion, in partnership with engineering, core product, design and marketing.

Led team responsible for new GTM programs & playbooks that grew ARR from $250M to $850M in two years. Programs impacted every stage of revenue lifecycle from awareness to acquisition, onboarding, growth and retention. -Designed and operationalized Enterprise segment land and expand playbook, product metrics and GTM alerting that supported a 225% average new logo ARR growth in first 12 months-Created product launch adoption plan and executed for 5 product launches, including customer targeting, GTM enablement, use case messaging, pricing and adoption analytics, which led 30% of customer base to adopt 1+ new SKU annually and a 150% NDR-Built market entry plan for 15 global territories and 2 segments, including company's first entry to APAC, resulting in incremental $200M of revenue capacity and 350 new logos in two years-Structured and grew channels program, which led to certification of 15 GSI and MSPs and contributed $3.0M ARR in its first year-Supported greater marketing projects including enhancements to partner marketing, lead scoring and routing that doubled SQL conversion rate-Conducted market and customer research, analyzed sales and product data and recommended product, pricing and packaging enhancements to capture opportunities in $2.5tn internet-of-things market-Built global Enterprise customer success practice focused on driving product adoption and engagement metrics using product analytics. Reduced product adoption time by 25% and accelerated ARR recognition by $40M

Advised software clients on achieving their strategic and financial objectives through capital markets transactions. Focused on Enterprise Software, IoT and FinTechSelect transaction experience:Lead financing arranger for $600mm secured loans for LBO of cloud-based file sharing company-Prepared and presented extended presentations to ratings agencies and lenders detailing client’s business model, products, differentiators, industry landscape and financials; supervised workloads and work product of two analysts supporting the transaction-Answered investor questions by phone and email about products, technology, strategy, competitive landscape and financial model using research and company materialsSole sell-side advisor to wealth management robo-advisor with $100mm AUM-Built comprehensive three-statement financial models with 5-year projection for M&A diligence process-Prepared cohort analyses including customer lifetime value, customer acquisition cost and churn rates and benchmarked to industry in order to demonstrate client’s industry-leading acquisition and retention performance

Strategy & operations project experiences covering business unit and corporate sales, marketing, finance, operations and IT. Promoted from Analyst to Consultant to Senior Consultant with experience across tech, FSI and industrial sectors