Andrew Eldon Email & Phone Number

Chek Lap Kok, Hk

Digital strategy for corporate innovation and venture building initiatives with multinational banks, global financial institutions and a diverse range of start-ups.

Career break to spend time with family and pursue some personal creative goals.

Singapore , Singapore, Sg

Leadership - led a multinational team across six regions, overseeing 220+ employees in diverse cryptocurrency verticalsGrowth - spearheaded a new roadmap, realigning company's strategic direction and establishing refreshed sales goals for both enterprise and retail clientsStrategy - Orchestrated the company's technical restructuring, investment strategy and introduced new performance metrics. Procured new investor funding.

Singapore , Singapore, Sg

London, Gb

I directed a team of 50 in identifying commercial value propositions using data-driven insights.Pioneered customer and product lifecycle management strategies using data analytics and experimentation.Implemented capabilities to optimize and monetize Net Promoter Score (NPS) for customers and employees.

London, Gb

I redefined the digital experience for millions of HSBC customers as well as launching the Bank's most successful Fintech product, Payme.Digital Product Management - conceived and launched PayMe, a P2P payments app for Hong Kong, in less than 1 year. PayMe now has 3 million users.Digital Revenue Growth - I owned digital strategy, sales and operations, and grew digital share of revenues by ~50%. Significantly shifted channel share, for example, digital credit card acquisition grew from 9% to 45% in 3 years.Team Leadership - Hand-picked a cross-functional team of 60 across digital product and platform development, channel management and acquisition, regulatory relationships and partnerships.Regulatory Relationships - Established and chaired the Fintech sub-committee of the Hong Kong Association of Banks and frequently engaged with the Regulator on Digital Banking and Smart Banking initiatives, policy and regulation.Ecosystem Development - Drafted the Open Banking frameworks and strategy to build out the API ecosystem and Co-Chaired the Fintech Association of Hong Kong Digital Banking Committee for 3 years.

The GRIN is dedicated to expanding global retail through knowledge and collaboration. As the premiere global community for commerce professionals, the GRIN fosters cross-border expertise, leadership and innovation.

Kwun Tong , Hk

StrawberryNET.com is a leading online retailer of brand name cosmetics. We ship nearly 700 premium brands to over 200 markets and we operate in 38 languages. Responsible for a team of 60 across IT, Customer Service and Marketing. Developed new customer acquisition strategies: measurably improved customer service and experience, redeveloped business processes and managed logistics partners.• Appointed to the Holdings Company Board of Directors in January 2015• Full P&L control given in January 2015 (USD250m in revenues)• Managed annual marketing budget of US$15 million across multiple digital channels• Oversaw logistics partners’ delivery performance and negotiated delivery contracts worthUS$30 million per year.• Introduced new packing materials and processes to reduce global shipping costs in 2014.• Set service standards for customer service and designed new systems that achievedperformance of 95% of English language customer emails answered within 1 hour and100% of all 38 languages in 24 hours, 365 days a year.• Launched mobile optimized site and smart phone & tablet apps on Android and iOS.• New fraud detection procedure reduced fraud rate by 44% adding ~US$1M to the bottomline in the first year and maintains fraud rate at less than 1⁄2 the industry benchmark.• Systematic site testing program incrementally improved sales by 18% in 2010.

Started a professional services consulting firm focusing on helping companies improve online business. Clients included: a top 100 online retailer, a bank, a hotel group, a law firm. Specific work included: analysing and making recommendations to an online retailer resulting in sales increases worth millions of dollars per year; advising a bank on a new account management product that has now launched successfully throughout Asia.

London, England, Gb

A challenging role overseeing the rapid redevelopment of the Group’s public facing websites, updating information architecture, design and acquisition channel management. Upgraded 1 market per month for the first 6 months of 2008. Defined new design guidelines, development & production standards and built an analytics programme. Significantly increased online product applications, especially credit cards.

The Pryde Group is a holding company for 6 sporting brands in niche markets. We specialize in expensive, high-performance products for extreme athletes. I put the infrastructure, technology and communications in place to grow our relationships with our customers.

New York, Ny, Us

I loved working at OgilvyOne. I worked with great companies like Lancome, Michelin, The Economist and ABB as well as helped set up the largest loyalty programme in the world for Sinopec.

Sparkice Inc. was a roller-coaster of company on the bleeding edge of China's B2B sourcing industry. It was an early competitor to the likes of Alibaba and was a real eye opening experience into how business is done in China.

Neilpryde is the largest and best company in a niche market. They make high-end windsurfing products. This is where I cut my teeth on web technology and learned the basic principles of marketing and brand management. Even if it's a small industry, it always pays to work with the best.

Graduate Diploma, Accounting

Mandarin

Ba (Hons), Sociology

Education record