Andrew Root Email & Phone Number

Los Angeles, CA, US

Los Angeles, CA, US

Los Angeles, CA, US

Los Angeles, CA, US

New York, NY, US

• Lead Omni-Channel Acquisition Strategy (Social, Search, Email/CRM, Display, Affiliate, Content Marketing, etc.) for the U.S. digital subscription business, the largest market at The Times, during a year of 46% YoY.
• Analyzed large data sets from across the company to provide cross-channel performance reporting, including progress to forecasted goals, A/B Testing results, and optimization recommendations, shared daily with The.
• Built financial models to forecast subscription growth, LTV and ROI and leveraged qualitative audience insights to create data-driven business cases for new strategies, campaigns, and optimizations.
• Lead Audience Strategy for a portfolio of Times subscription products, leveraging the BlueKai Data Management Platform to build and export new 1st party, 3rd party, and blended audiences, creating some of the first.
• Designed campaign execution process and procedures for The Times’s entire marketing department of more than 250 employees, and personally project managed execution of dozens of omni-channel campaigns which included.
• Lead first ever monetization efforts for Times podcasts, including The Daily featuring Michael Barbaro, which led to more than $400k in direct subscription revenues in its first year at no expense to The Times.

New York, NY, US

• Planned and launched omni-channel Lead Generation campaigns (including Social, Search, Display, Email/CRM, Content Marketing, and Account Based Marketing) for the first time in the history of The Times’s B2B business.
• Created and received Publisher’s Award for the Sponsor a Subscription program, which drove $3.2MM in new profits its first year and provided free Times access to 20% of U.S. public high school students.
• Implemented Salesforce Pardot and integrated with Salesforce CRM to enable complex automations, including audience segmentation, lead qualification, sales enablement, and lead and opportunity nurturing campaigns.
• Spearheaded and executed data hygiene project for the B2B Salesforce instance, enabling accurate segmentation, automation, and compliance with CANSPAM and CASL email marketing regulations.
• Redesigned Landing Pages and Lead Generation forms and ran consistent A-B Tests to drive a 37% increase in conversion rate of anonymous users to sales leads.
• Leveraged quantitative insights and email marketing best practices to create new B2B email marketing strategy, which increased lead generation more than 1,000% from the business’s primary marketing channel.

London, England, GB

• Implemented technical infrastructure to enable digital marketing, including Social, Search, Display, Email/CRM, and Content Marketing, for the first time at the The New York Institute of Finance, the 96 year-old.
• Launched first ever omni-channel marketing and lead generation campaigns to support B2B and B2C business lines, supporting 10% YoY growth in 2014, the first year of positive revenue growth following six consecutive.
• Implemented three different marketing automation platforms (Marketo, Act-On, IBM Marketing Cloud) and integrated with Salesforce CRM. Always-on A/B testing and optimization strategy grew email marketing revenues from.
• Lead keyword research for SEO turnaround effort that lead to a 67% increase in organic search traffic in just seven months.

London, England, GB

• Monetized Social Media for the first time in company history by convincing finance TV personality Ralph Acampora, “The Godfather of Technical Analysis,” to create a Twitter account and allow The New York Institute of.

• Founded contemporary hip-hop and R&B group, and lead all areas of the band including promotion, marketing and business development, as well as composition, production, and music direction.
• Created digital marketing presence including Social Media, Email/CRM, SEO, and offline tactics to create an organic following of 6,000 users, which sustained record and ticket sales for eight years.
• Lead PR efforts to secure dozens of positive reviews of band performances and media, including features in influential music publications such as The Word is Bond, DJ Booth, and ASCAP’s Radar Report.
• Booked, performed, and promoted hundreds of concerts, consistently selling more than 100 tickets per night at top New York City venues. Opened for Bon Jovi, Future, Talib Kweli, Citizen Cope, Soulive, Matt & Kim, Dr..
• Signed to attorney/agent Theo Sedlmayr’s roster, which included artists such as Eminem and Drake.