Vice President, Partner Direct
CurrentDigital media buying for Pfizer DTC and HCP
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@mediacom.com
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1 phone found area 443
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Andrew Ettinger is listed as VP Media Director, Partner Direct at Publicis Collective, based in Brooklyn, New York, United States. AeroLeads shows a work email signal at mediacom.com, phone signal with area code 443, and a matched LinkedIn profile for Andrew Ettinger.
Andrew Ettinger previously worked as Vice President, Partner Direct at Publicis Collective and Digital Media Product Director, Performance at Essencemediacom. Andrew Ettinger holds Ba, Government from Cornell University.
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Accomplished advertising professional who designs effective media campaigns. Creative problem solver with analytical and organizational skills. Successful leader with track record of building motivated teams and developing client relationships. Skilled at crafting data fueled media strategies and tactics. Author of 50+ articles on media and advertising.Areas of ExpertiseDigital strategy: media, creative & content Client relations & account managementMedia planning, negotiation, and buyingProgrammatic advertising Search engine marketingMedia analytics & analysisNew business developmentCategory experience: Finance, HCP, DTC, OTC, CPG, B2B, B2C
Listed skills include Digital Strategy, Media Planning, Digital Media, Media Buying, and 34 others.
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New York, Us
Digital media buying for Pfizer DTC and HCP
London, England, Gb
Digital Product Lead for Signet JewelersDirect Performance Media for Ally Financial
New York, Ny, Us
Directed Integrated media planning for IBM.
Columbia, Md, Us
• Reduced Home Equity lending acquisition costs by 12% through improved data targeting • Improved Auto Lending ROI by 30% through custom media partnerships• Refined remarketing efforts to deliver more efficient Cost Per Credit Card applications • Lowered Student Lending CPAs through people based media buying• Programmed and taught digital media training module offered to all Merkle employees• Leveraged DMP audience insights to build programmatic digital video plans • Developed paid social campaigns leveraging 1st Party data to improve consumer lending CPAs• Standardized operating procedures for entire media department to adhere to best practice resulting in a significant decrease in client refunds• Negotiated Private Marketplace and Automated Guaranteed deals with 50+ publishers to expand reach of premium programmatic campaigns• Led successful new business efforts in the FinServ, Insurance and Entertainment categories
New York, New York, Us
• Managed digital media planning and buying across Display, Mobile, Paid Search, Paid Social Media • Developed analytics department to integrate data into the media management process• Planned mobile advertising initiatives to increase engagement • Created 360° social programs by coordinating paid media schedules with earned social activities• Designed digital custom content initiatives to position clients as thought leaders• Championed programmatic media buying through DSPs to more efficiently deliver audiences • Trained employees to integrate data into media decisions
• Planned and implemented Search, Display, Rich Media, Online Video and Social Media • Demonstrated efficacy of digital media to new advertisers through data analysis • Presented agency digital capabilities as part of new business pitches winning multiple accounts• Researched and segmented media landscape to refine targeting for clients
New York, Ny, Us
• Managed both interactive and traditional media planning and buying• Launched international poker website in the globally across all media- TV, Web, Radio, Print, OOH• Improved conversion rates by optimizing media and creative messaging• Developed multiple e-commerce PPC campaigns using Overture and Google
New York, Ny, Us
• Directed national television media buying for Johnson & Johnson and Reckitt Benckiser• Spearheaded client initiatives for National Radio and Hispanic media programs• Trained junior buying staff and organized media training program• Earned the Truth Well Told Award for Excellence
• Bought national television and radio for Gatorade, Snapple, Quaker Oats, Welch’s, SmithKline Beecham, Hefty, and Okidata
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Andrew Ettinger works for Publicis Collective.
Andrew Ettinger is listed as VP Media Director, Partner Direct at Publicis Collective.
AeroLeads has found 1 work email signal at @mediacom.com for Andrew Ettinger at Publicis Collective.
AeroLeads has found 1 phone signal(s) with area code 443 for Andrew Ettinger at Publicis Collective.
Andrew Ettinger is based in Brooklyn, New York, United States while working with Publicis Collective.
Andrew Ettinger has worked for Publicis Collective, Essencemediacom, Eightbar, Merkle, and Doremus.
You can use AeroLeads to view verified contact signals for Andrew Ettinger at Publicis Collective, including work email, phone, and LinkedIn data when available.
Andrew Ettinger holds Ba, Government from Cornell University.
Andrew Ettinger is listed with skills including Digital Strategy, Media Planning, Digital Media, Media Buying, Advertising, Digital Marketing, Integrated Marketing, and Interactive Marketing.
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