Andrew Ettinger work email
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Andrew Ettinger personal email
Andrew Ettinger phone numbers
Accomplished advertising professional who designs effective media campaigns. Creative problem solver with analytical and organizational skills. Successful leader with track record of building motivated teams and developing client relationships. Skilled at crafting data fueled media strategies and tactics. Author of 50+ articles on media and advertising.Areas of ExpertiseDigital strategy: media, creative & content Client relations & account managementMedia planning, negotiation, and buyingProgrammatic advertising Search engine marketingMedia analytics & analysisNew business developmentCategory experience: Finance, HCP, DTC, OTC, CPG, B2B, B2C
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Vice President, Partner DirectPublicis Collective Jul 2023 - PresentNew York, UsDigital media buying for Pfizer DTC and HCP
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Digital Media Product Director, PerformanceEssencemediacom Jun 2020 - Jun 2023London, England, GbDigital Product Lead for Signet JewelersDirect Performance Media for Ally Financial -
Director, Integrated Media PlanningEightbar Feb 2019 - Jun 2020New York, Ny, UsDirected Integrated media planning for IBM. -
Director, Media ServicesMerkle Jan 2014 - Dec 2018Columbia, Md, Us• Reduced Home Equity lending acquisition costs by 12% through improved data targeting • Improved Auto Lending ROI by 30% through custom media partnerships• Refined remarketing efforts to deliver more efficient Cost Per Credit Card applications • Lowered Student Lending CPAs through people based media buying• Programmed and taught digital media training module offered to all Merkle employees• Leveraged DMP audience insights to build programmatic digital video plans • Developed paid social campaigns leveraging 1st Party data to improve consumer lending CPAs• Standardized operating procedures for entire media department to adhere to best practice resulting in a significant decrease in client refunds• Negotiated Private Marketplace and Automated Guaranteed deals with 50+ publishers to expand reach of premium programmatic campaigns• Led successful new business efforts in the FinServ, Insurance and Entertainment categories -
Director Of Digital Media Planning And BuyingDoremus 2011 - 2013New York, New York, Us• Managed digital media planning and buying across Display, Mobile, Paid Search, Paid Social Media • Developed analytics department to integrate data into the media management process• Planned mobile advertising initiatives to increase engagement • Created 360° social programs by coordinating paid media schedules with earned social activities• Designed digital custom content initiatives to position clients as thought leaders• Championed programmatic media buying through DSPs to more efficiently deliver audiences • Trained employees to integrate data into media decisions -
Vice President, Interactive MediaRj Palmer 2007 - 2011• Planned and implemented Search, Display, Rich Media, Online Video and Social Media • Demonstrated efficacy of digital media to new advertisers through data analysis • Presented agency digital capabilities as part of new business pitches winning multiple accounts• Researched and segmented media landscape to refine targeting for clients
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Associate Media DirectorEarthquake Media 2002 - 2007New York, Ny, Us• Managed both interactive and traditional media planning and buying• Launched international poker website in the globally across all media- TV, Web, Radio, Print, OOH• Improved conversion rates by optimizing media and creative messaging• Developed multiple e-commerce PPC campaigns using Overture and Google -
Assistant Media DirectorMediavest World Wide 2001 - 2001New York, Us -
Media SupervisorUniversal Mccann 1998 - 2001New York, Ny, Us• Directed national television media buying for Johnson & Johnson and Reckitt Benckiser• Spearheaded client initiatives for National Radio and Hispanic media programs• Trained junior buying staff and organized media training program• Earned the Truth Well Told Award for Excellence -
Media BuyerJordan Mcgrath Case & Taylor 1995 - 1998• Bought national television and radio for Gatorade, Snapple, Quaker Oats, Welch’s, SmithKline Beecham, Hefty, and Okidata
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General Manager, Dj, VpWvbr Sep 1990 - May 1994
Andrew Ettinger Skills
Andrew Ettinger Education Details
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Cornell UniversityGovernment
Frequently Asked Questions about Andrew Ettinger
What company does Andrew Ettinger work for?
Andrew Ettinger works for Publicis Collective
What is Andrew Ettinger's role at the current company?
Andrew Ettinger's current role is VP Media Director, Partner Direct.
What is Andrew Ettinger's email address?
Andrew Ettinger's email address is an****@****com.com
What is Andrew Ettinger's direct phone number?
Andrew Ettinger's direct phone number is (443) 542*****
What schools did Andrew Ettinger attend?
Andrew Ettinger attended Cornell University.
What are some of Andrew Ettinger's interests?
Andrew Ettinger has interest in Education.
What skills is Andrew Ettinger known for?
Andrew Ettinger has skills like Digital Strategy, Media Planning, Digital Media, Media Buying, Advertising, Digital Marketing, Integrated Marketing, Interactive Marketing, Mobile Marketing, Sem, Social Media, Mobile Advertising.
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