As a results-driven B2B marketer at MatrixCare, I specialize in driving lead generation initiatives and shaping thought leadership brand positioning for our EHR software solutions within the healthcare sector. Orchestrating targeted marketing campaigns, overseeing diverse material development, and collaborating closely with cross-functional teams to maintain a unified brand message are key components of my role. With a strong emphasis on robust data analysis to measure campaign effectiveness, identify improvement opportunities, and derive actionable insights, my goals revolve around fostering growth for our business. I am dedicated to establishing us as industry thought leaders and engaging healthcare professionals through compelling brand storytelling, providing them with the tools they need to optimize their business and deliver exceptional care.

As the Senior Director of Operations and Brand Strategy at FitnessOnDemand, a leading B2B fitness technology developer, I played a pivotal role in steering the company's strategic direction and maintaining brand consistency, successfully driving the company to achieve Inc. 5000 awards for being one of the fastest-growing companies in America on multiple occasions. This commitment to driving company growth and generating leads seamlessly translated into my day-to-day responsibilities, which included establishing and executing marketing goals to support the company's expansion objectives, planning and executing national trade shows to drive leads and brand awareness, and collaborating across departments to drive product requirements based on customer and market demand. As the Salesforce administrator, I optimized operational processes and reporting across the company, ensuring efficiency and informed decision-making. I actively created and managed email marketing campaigns, nurtured campaigns, and other automated marketing journeys via Pardot to optimize lead generation. Additionally, my oversight of the WordPress website and blog aimed to maximize traffic and generate qualified leads, further contributing to the company's rapid growth and success in the competitive fitness technology market.

As the Marketing Director for Harmony Homes, a subsidiary of Shaw/Steward Lumber Company, I played a pivotal role in driving marketing strategies for a trusted brand serving the Twin Cities and surrounding communities since 1975. Specializing as an authorized installing retailer for Marvin Windows and Doors, including the Infinity from Marvin fiberglass replacement windows, I successfully planned and executed comprehensive consumer marketing strategies. My responsibilities extended to creating and managing marketing budgets, ensuring effective resource allocation for maximum return on investment. I fostered strong relationships with vendors and key partners, planned and executed impactful trade shows and events, and vigilantly monitored industry trends, consumer behavior, and competitor activities to identify market opportunities. Through these efforts, I contributed to the enduring success and reputation of Marvin Windows and Doors in the competitive home improvement market.

As the Operator and General Manager of multiple Fitness 19 health club locations in the Twin Cities, I led with a strategic focus on dynamic sales and marketing initiatives to propel business growth. Managing and supervising gym staff, including trainers, front desk personnel, and maintenance personnel, I ensured operational excellence while driving targeted efforts to expand and retain our member base. My role was instrumental in orchestrating impactful marketing campaigns, ranging from new member acquisitions to renewal strategies, and optimizing billing processes. Actively engaged in the constant analysis of gym performance metrics, encompassing membership growth, revenue, and member satisfaction, I applied marketing-driven approaches to enhance the overall member experience and fuel the success of Fitness 19 in a competitive fitness landscape.