Andrew Feldman Email & Phone Number

New York, NY, US

Building a DTC, Amazon, and omnichannel business. Our MamaMancini's brand has been a QVC favorite for many years, and I've been working to make our famous meals available to more shoppers in more places.Mama’s Creations (NASDAQ: MAMA) is a leading marketer and manufacturer of fresh prepared foods, found in over 8,400 grocery, mass, club, and convenience.

Montclair, NJ, US

* Led the Amazon channel ($15MM) and DTC business, plus omnichannel marketing, for Hello Products, a division of Colgate-Palmolive offering naturally friendly toothpaste and personal care products.* Promoted in 2021 to manage the complete Amazon relationship and to be part of the company leadership team reporting to the GM. * Tripled Amazon gross sales and.

Greater Chicago Area, IL, US

• Led performance search marketing across all e-commerce retailers and owned customer business relationships.
• Created and led retail media role, developing the strategy and launching and optimizing campaigns on Amazon, Walmart, Kroger, and 7 other omnichannel retailers. Delivered $18MM in sales in 2019, +71% vs prior year at.
• Owned the Instacart and Shipt customer business relationships with sales growth exceeding plan target.
• Served as an internal expert on content strategy, organic search, retail analytics, e-commerce vendors, and digital media channels (Amazon Advertising, AMS, Walmart Connect, Criteo, et al).

Slough, Berkshire, GB

• Drove sales growth at national e-tailing accounts (primarily Amazon and Costco.com) through paid and shopper media, content development, brand integrations, and conversion-driving strategies. Sales outperformed all.
• Established RB’s vitamins & supplements category online, in partnership with the sales team, taking digital sales from $0 to $10MM in the first year.
• Engaged directly with brand leadership to secure incremental traffic, new channel-specific SKUs, and integrate e commerce within the brand’s annual marketing planning.
• Launched and led RB's first DTC e-commerce initiative in the U.S. Planned and oversaw site marketing campaigns, including analytics, SEM, CRM and SEO. Managed P&L and had oversight over operations and customer service.
• Developed and managed CRM programs and strategy across RB’s portfolio. Applied best practices to triple the open rates and double the clickthrough rates.
• Relaunched a digital loyalty program to successfully increase repeat on a top supplement brand.

Mclean, Virginia, US

• Drove 12% annual sales growth through managing and executing the media planning, creative development, product launches, IRI sales analysis, and competitive strategy.
• Improved the media ROI by 25% through reevaluating digital partner selection and revamping added value programs; resulting in Twix having the best media ROI of any U.S. brand and winning the annual Mars North America.
• Refined the brand’s digital and social media strategy, including acquisition, engagement, content development, and an application launch, resulting in more than doubling Facebook followers to 5.4MM and an exponential.
• Developed a major new product launch, including packaging design, sales forecasting, consumer promotions, creative and media strategy, budget, and retail activations.
• Adapted the Left Twix/Right Twix "Pick a Side" global creative campaign for digital and in-store communications by managing three agencies. The ads set engagement records for Mars Chocolate and doubled Youtube’s.
• Launched new in-store display programs and items totaling $24MM in incremental GSV.

Mclean, Virginia, US

• Brand Manager - 2009-2011Associate Brand Manager - 2008-2009
• Developed and executed the annual acquisition and retention marketing plans, including creative, media, pricing strategy, & product portfolio, delivering revenue growth ahead of plan. Had P&L responsibility for a $15MM.
• Managed advertising, media, and PR agencies and developed award-winning and effective broadcast, print, and digital executions.
• Led CRM email marketing, more than tripling annual revenue from this channel.
• Led a cross-functional team to deliver a customized “KISS Rock & Roll M&M’S” retail product for Walmart and launched new items through licensing partnerships with MLB, NFL, NBA, and Disney, both resulting in several.
• Initiated and implemented the brand’s first social media strategy. Developed an app that was cited as best in-class by Facebook at their Developer Conference.

New York, NY, US

• Director of Marketing & Sales - 2005-2008Marketing Manager - 2001-2005Marketing Associate - 2000-2001As director, I led the business functions (marketing, sales, and PR) for a leading publisher of consumer and.
• Executed new product launches for 10-20 titles annually, developed positioning and strategic marketing plans for each, and managed all advertising, publicity, and promotions.
• Launched the division’s e-commerce business by managing the website development and implementing digital promotions that delivered incremental revenue totaling 15% of all GSV.
• Increased revenues in my final full year +34%, setting a record for annual sales.
• Managed four direct reports and promoted from entry-level role to director within five years.

Master Of Business Administration (M.B.A.), Marketing, Entrepreneurship

Bachelor’S Degree, Communications, Marketing, Psychology

High School