Building a DTC, Amazon, and omnichannel business. Our MamaMancini's brand has been a QVC favorite for many years, and I've been working to make our famous meals available to more shoppers in more places.Mama’s Creations (NASDAQ: MAMA) is a leading marketer and manufacturer of fresh prepared foods, found in over 8,400 grocery, mass, club, and convenience stores nationally--all high quality, fresh, clean, and easy to prepare.

* Led the Amazon channel ($15MM) and DTC business, plus omnichannel marketing, for Hello Products, a division of Colgate-Palmolive offering naturally friendly toothpaste and personal care products.* Promoted in 2021 to manage the complete Amazon relationship and to be part of the company leadership team reporting to the GM. * Tripled Amazon gross sales and grew category share with a new epack strategy, optimized AMS/DSP retail media, and a digital content revamp. * Doubled DTC channel sales through expanded CRM, site optimizations, and performance media restructuring.* Increased omnichannel sales and category share across Target and Walmart through retail media and content overhaul, with online share outpacing in-store by up to 3X.

Led performance search marketing across all e-commerce retailers and owned customer business relationships. • Created and led retail media role, developing the strategy and launching and optimizing campaigns on Amazon, Walmart, Kroger, and 7 other omnichannel retailers. Delivered $18MM in sales in 2019, +71% vs prior year at +28% greater efficiency, enabling delivery of the North American e-commerce plan target. Developed the global search marketing strategy playbook for all regions. Onboarded and managed agency team.• Owned the Instacart and Shipt customer business relationships with sales growth exceeding plan target.• Served as an internal expert on content strategy, organic search, retail analytics, e-commerce vendors, and digital media channels (Amazon Advertising, AMS, Walmart Connect, Criteo, et al).

Drove sales growth at national e-tailing accounts (primarily Amazon and Costco.com) through paid and shopper media, content development, brand integrations, and conversion-driving strategies. Sales outperformed all annual plan targets, doubling net revenue. Promoted in 2015.• Established RB’s vitamins & supplements category online, in partnership with the sales team, taking digital sales from $0 to $10MM in the first year.• Engaged directly with brand leadership to secure incremental traffic, new channel-specific SKUs, and integrate e commerce within the brand’s annual marketing planning.• Launched and led RB's first DTC e-commerce initiative in the U.S. Planned and oversaw site marketing campaigns, including analytics, SEM, CRM and SEO. Managed P&L and had oversight over operations and customer service.• Developed and managed CRM programs and strategy across RB’s portfolio. Applied best practices to triple the open rates and double the clickthrough rates.• Relaunched a digital loyalty program to successfully increase repeat on a top supplement brand.• Strategically optimized A+ product content and developed best in class tactics for organic search growth.

• Drove 12% annual sales growth through managing and executing the media planning, creative development, product launches, IRI sales analysis, and competitive strategy.• Improved the media ROI by 25% through reevaluating digital partner selection and revamping added value programs; resulting in Twix having the best media ROI of any U.S. brand and winning the annual Mars North America “Best Media Plan” award.• Refined the brand’s digital and social media strategy, including acquisition, engagement, content development, and an application launch, resulting in more than doubling Facebook followers to 5.4MM and an exponential increase in monthly earned reach from 2MM to 24MM.• Developed a major new product launch, including packaging design, sales forecasting, consumer promotions, creative and media strategy, budget, and retail activations.• Adapted the Left Twix/Right Twix "Pick a Side" global creative campaign for digital and in-store communications by managing three agencies. The ads set engagement records for Mars Chocolate and doubled Youtube’s engagement benchmarks.• Launched new in-store display programs and items totaling $24MM in incremental GSV.

Brand Manager - 2009-2011Associate Brand Manager - 2008-2009• Developed and executed the annual acquisition and retention marketing plans, including creative, media, pricing strategy, & product portfolio, delivering revenue growth ahead of plan. Had P&L responsibility for a $15MM budget.• Managed advertising, media, and PR agencies and developed award-winning and effective broadcast, print, and digital executions.• Led CRM email marketing, more than tripling annual revenue from this channel.• Led a cross-functional team to deliver a customized “KISS Rock & Roll M&M’S” retail product for Walmart and launched new items through licensing partnerships with MLB, NFL, NBA, and Disney, both resulting in several million in annual sales.• Initiated and implemented the brand’s first social media strategy. Developed an app that was cited as best in-class by Facebook at their Developer Conference.

Director of Marketing & Sales - 2005-2008Marketing Manager - 2001-2005Marketing Associate - 2000-2001As director, I led the business functions (marketing, sales, and PR) for a leading publisher of consumer and professional reference books.• Executed new product launches for 10-20 titles annually, developed positioning and strategic marketing plans for each, and managed all advertising, publicity, and promotions.• Launched the division’s e-commerce business by managing the website development and implementing digital promotions that delivered incremental revenue totaling 15% of all GSV. • Increased revenues in my final full year +34%, setting a record for annual sales.• Managed four direct reports and promoted from entry-level role to director within five years.