Brand & Business Builder | Team & People Leader | Change Agent | Integrated Brand Marketing Specialist | Growth Catalyst | Disruptor A transformational marketing leader with global experience & a successful track record of re-imagining & re-building brands & businesses around an increasingly empowered consumer. Humanizing our brands by putting the customer at the center of everything we do is the best way I know to build a sustainable business! A serial team builder with a history of driving collaborative commercial results via the 'art of the possible' & the innovative business solutions that come from thinking big! Inherently curious, my obsession with continuous improvement fuels strategic thought leadership and a mix of commercial & consumer oriented positions on both the client & agency side ensures a balanced view of any challenge. The Business of Marketing = Data Based Immersive Story Telling + Personalized Omnichannel Experiences / Test, Listen, Learn & Optimize.My heart belongs to the BUSINESS of marketing! Never forgetting acquisition & lead generation at its heart, marketing creates & feeds the emotional AND rational connective tissue between human beings & brands that results in REAL value generation - and of course the data lake that drives personalised engagement, optimised content planning, word of mouth based advocacy & critically, lifetime customer value! Beyond my love for the business of marketing, my career has been defined by 3 consistently recurring characteristics & passions:1. An eternal Change Agent - I always thinks big, challenge convention & the status quo to establish a compelling & inspiring vision.2. Action Oriented - rolling up my sleeves to work collaboratively cross functionally & cross culturally to transfer that strategy into action. 3. Developing People & Leading Teams - forging empowered teams, coaching, counselling & challenging people to be the best they can.