I'm a copywriter, creative director, executive creative director, in my element when there’s a genuine opportunity to change something.I learned my craft from a legend of UK advertising, John Webster, who taught me how to conceive and nurture big transformational ideas. I've tried to apply Webster’s wisdom throughout my career, whether the brief is to change the fortunes of a product or brand, win an election, create a retail experience, launch a start-up, or shift a hard-wired mindset or behaviour.I've recently launched a direct-to-client creative venture. The idea: to disrupt the long-held industry convention that creative practitioners and clients should always be kept apart.It’s called We Meet At Last.Please do have a look our site below. Keen to know what you think.