Andrew Frey Email & Phone Number

Detroit, Mi, Us

Allen Park, Mi, Us

Allen Park, Mi, Us

• Coordinate all pre-game/in-game promotional elements including; public address script, game day rundown and fan prize maps.• Coordinate pre-game/in-game promotional activities including; Color Guard, Promotions/Contests, and special presentations/ceremonies for sponsors or NFL required themes as assigned. • Serve as liaison with Corporate Partnerships department to assist with ideation and successful delivery of applicable sponsored elements throughout the season.• Manage the implementation and execution of NFL and Lions theme initiatives including; Heads Up Football, Crucial Catch, Salute to Service, Homecoming, Play 60, Blue Out, Thank You, Fans, etc.• Coordinate select promotional activities for the Pride Plaza on Brush Street including; entertainment programming, alumni autographs and sponsor activations.• Manage game day staff of 12-15 individuals. • Day-to-day supervision of Marketing Intern (July – January).• Coordinate the budget, planning, logistics, execution and post-event recaps for all Detroit Lions Special Events including; Member Summit, NFL Draft Events, and Training Camp/Open Practices.• Work to improve/enhance the overall fan experience at all Lions Special Events.• Liaison with the Corporate Partnerships department to ensure successful delivery of all sponsored components at each special event.

Evanston, Il, Us

• Served as an assistant director of marketing, primarily as the marketing contact for the men's basketball program and on-field marketing coordinator for the football program. • Managed marketing efforts for the men's & women's soccer, softball, men's tennis, and fencing programs• Lead the email marketing strategy for the men's basketball program• Liasion between Allstate Arena and Northwestern Athletics during one-year temporary season in Rosemont for men's basketball• Set season and group ticket revenue records for both football and men's basketball • Left CFTs aimed at marketing strategy and implementation for Olympic sports• Oversaw ten (10) interns during two-year stint, including game day event staff• Worked with Learfield Sports Properties to negotiate, sign, and execute sponsorship contracts resulting in a record-number of sponsorship revenue for the department

Ann Arbor, Michigan, Us

• Develop season-long marketing plans and game-by-game timelines, scripts, and video board content while executing team and individual-driven incentives over the course of each assigned sport season• Coordinate creative game day promotions including half-time entertainment for men’s basketball program• Assist in marketing initiatives for the football program, executed in front of the largest crowd in the nation• Develop strategies to attract current and prospective fans to Michigan Athletic events• Collaborate with video, band, cheer, student engagement, and ticketing to identify unique advantages• Make arrangements with event management and facilities teams for set-up, in-game, and post-game needs• Use CompuShow to create lighting cues for pregame introductions for Crisler Center and Cliff Keen Arena• Provide assistance for all game presentation initiatives for all ticketed events• Support donor and student-athlete alumni events, as well as one-off events such as Signing with the Stars, Spring Game Draft, and Alumni Weekends• Help with event logistics for the Nike Launch highlighting the relationship between Michigan Athletics and Nike & Jordan brands• Oversee group of 25 undergraduate interns who assist in presentation of Michigan Athletic events• Work with the NCAA and Big Ten coordinating special championship events

Ypsilanti, Mi, Us

East Lansing, Mi, Us

• Negotiate, coordinate, and execute sponsorship requirements on a daily basis for over 70 corporate partners • Serve as a direct contact and liaison for Buick by planning and implementing sponsorship incentives • Organize and direct sponsorship activations for home football and basketball events• Assist External Relations staff creating year-end reports, planning meetings with sponsors, and prepping materials for presentations or interviews • Provide marketing assistance for Michigan State football and basketball events• Primary or secondary marketing contact for women's volleyball, men's hockey, men's wrestling, and men's baseball teams• Create marketing plans and season-long promotions for sport assignments, as well as producing primary PA scripts on a game-by-game basis used by all working staff• Supervise, coordinate scheduling, and handle payroll for a staff of 18 undergraduate interns who assist in the presentation of Michigan State Athletic events• Complete responsibilities with the Spartan Ticket Office by filling ticket requests and initiating group sales• Plan transportation and itinerary for Joe’s Kids events bringing students from the Lansing School District onto campus for MSU sporting events and presentations from current Student Athletes• Work with numerous on-and-off campus groups for promotional nights and in-game recognitions • Create informational materials and staff Freshmen Academic Orientation Program during the summer• Enhance the overall atmosphere for current Michigan State student athletes, students, fans, and alumni• Ability to easily adapt to flexible work schedule requiring working on weeknights, weekends, and holidays

East Lansing, Mi, Us

East Lansing, Mi, Us

• Assist in the execution of game presentation and sponsorship promotions for MSU athletic events• Execute GMC customer service sponsorship incentives at all MSU home football games• Serve as the office secretary during office hours, managing phone lines and email accounts• Review and edit PA scripts for game day operations detailing step-by-step processes of the event• Work in various teams with undergraduate interns problem solving and decision making• Coordinate the Nike Fuel Challenge and serve as an on-campus representative for the product• Helped generate 25,151 leads and 254 sales of GMC products during the 2012-2013 season

East Lansing, Mi, Us

The MSU Marketing Association helps students become involved with marketing and provides ways to improve their marketing and advertising skills, as well as network with employers and entrepreneurs in today's world. As a member of the Executive Board, I am responsible for promoting MSUMA and helping students become involved in the organization.

Beaverton, Or, Us

Nike has a national competition to see who can generate the most fuel points during the 2013 NCAA Tournament. Six universities, including Michigan State, encouraged their students to work out and be active, thus generating fuel points for their respective university. As a Campus Ambassador, my job was to inform Michigan State students on the process of obtaining and registering fuel points, as well as helping garner interest for a Nike Workout that took place on the Breslin Center floor. The goal was to get 150 students to the event, and we ended up bringing in over 175. Students were given free Nike gear and taken through a 45 minute, intense workout with two professional Nike trainers.

I am a member of Saline DECA Alumni and served as our chapters Vice President during my senior year of high school. As a member, I worked with other members of the officer team to build our chapter and network with various DECA members throughout the state. I participated in district level as well as state level conferences to further my business knowledge by competing in role plays and taking business related tests. I also went to the Michigan Leadership Conference to enhance my leadership skills by working with other officer team members in leadership activities.

Master’S Degree, Sport Administration

Bachelor’S Degree, Marketing

High School Diploma