Andrew J. Friedrich, Cissp, Ccsk. Email and Phone Number
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Andrew J. Friedrich, Cissp, Ccsk. personal email
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Andrew J. Friedrich, Cissp, Ccsk. phone numbers
Multifaceted public sector marketing executive, over two decades managing teams on the front line of big-data’s dark side promoting & selling cybersecurity, counter-terrorism & insider threat software to federal, state & local and financial service marketplaces. Certified cybersecurity & cloud security expert holding both “(ISC)² Certified Information Systems Security Professional (CISSP)” and “CSA Certificate of Cloud Security Knowledge (CCSKv4)” credentials. (Currently preparing for ISACA Certified Information Security Manager (CISM) accreditation) Employment history spans everything from 800lb gorilla software companies to grass-root tech start-ups running the full 360° gamut of marketing disciplines, from product marketing & management, to branding, marketing communications, digital, business development & sales management.I specialize in translating the highly technical feature/functions of cyber & information security technology into the relevant must have value propositions both mission & business owners will understand and buy.Recent Relevant Results:2019Completed both:- Certified Information Systems Security Professional (CISSP) accreditation issued By (ISC)².- Certificate of Cloud Security Knowledge V4 (CCSK) accreditation issued by the Cloud Security Alliance (CSA).2018- Founded CyberComm Marketing Services, LLC.2016/2017- Lead marketing in the delivery of IBM's Cognitive Cyber Defense (CCD) solution offering, including demo development, all messaging, sales content, training/enablement and roll out activities.2015- Develop, position & drive consensus for IBM Federals first cyber analytic framework “AS360°”. Encompassing products across entire portfolio for non technical sellers to clearly discuss our defense in depth value to clients in a simple to understand and describe workflow.2013/2014: - Lead IBM Federal Big Data/Cyber Analytic solution Account Based Marketing initiative helping sales force in achieving over 350% of first half Big Data number.- Received IBM's highest yearly performance ranking in both 2013/2014.2012: - Turned around MDM Health Care Business in two quarters increasing sales revenue by over 300% (with half the headcount) from 2011. 2010/2012: - Built aggressive solution development, opportunity identification & sales enablement tactics growing threat & fraud intelligence product revenue by 32% and year to year transactional T&FI growth to a high of 75%.
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Vice President MarketingSpideroak Apr 2020 - PresentLenexa, Ks, Ushttps://www.spideroak.comManage all marketing activities for this Zero-Trust/Space Cybersecurity and Secure Communications start-up. Responsibilities include branding, public relations, analyst relations, advertising, digital, social media, content creation, special events, conferences, exhibitions, podcasts, creative and web marketing. Lead all strategic marketing efforts including messaging, positioning, value prop development, competitive analysis, category creation and partner marketing. • Branding: Own messaging, positioning, aesthetics, placements, etc., across all product and corporate lines of business.• Public Relations: Increased PR organic media placements by 700%, via industry publications, TV, podcasts, industry events. • Analysts Relations: Built AR program, briefed 40+ analysts, (Gartner, Forrester, ESG, NSR.) o Selected for “2022 Forrester Secure Communications Wave.” o Selected for “2022, Q2 Now Tech: “Secure Communications.” o Participated in 2021 Forrester Report: “Space: The Final Frontier for Cybersecurity.”• Advisory Board Marketing: Own all Media and Analyst Relation aspects of on-boarding advisory board members.• Advertising: Manage all aspects of advertising including content, creative and placement.• Collateral Development: Write whitepapers, data sheets, application briefs, web content, feature articles, press release, etc.• Partner Marketing: Support partner resellers via custom content, enablement, media strategy, joint promotions.• Podcasts: Produce, market and promote the “CyberContext” “SpiderBytes” and “Zero-Trust for Zero-Gravity” podcasts.• Thought Leadership: Work with media, IT analysts’ community, thought leaders to promote SpiderOak vision of future.• Conferences & Expositions: Responsible for identifying relevant events, and all associated marketing and logistics.• Industry Events: Promote SpiderOak speakers at relevant events, submit calls for papers, abstracts, develop presentations.
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Cybersecurity Advisory Board MemberPace University - Seidenberg School Of Computer Science And Information Systems Mar 2020 - Feb 2023New York City, New York, Us -
Managing Director/Chief Marketing OfficerCybercomm Communications Corp Llc. 2018 - Apr 2019Managing Director, CMO, Greater Boston Area. 2018 to 2019Started this strategic marketing consultancy focused on providing marketing services for sellers of cyber, cloud & big data analytic security solutions. Developed an iterative planning methodology combining marketing & InfoSec models with templates & feedback mechanisms offering service packages that address strategic planning, messaging, positioning and tactics.• Strategy: Guide clients through the marketing strategy, positioning & tactical communication planning process.• Messaging: Translate clients complex cyber & cloud security value propositions into non-technical easy to buy messages.• Consulting: Develop “Virtual CMO” executive turnkey marketing service for small to mid-sized clients.• Positioning: Align client specific value propositions to the security tenants of the CIA Triad.
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Director, Federal Cyber/Cloud/Big Data Analytic Solutions Marketing & Sales ProgramsIbm 2012 - 2018Armonk, New York, Ny, UsBuild & own IBM Federal Cyber-Analytic, Big Data, and Cloud marketing strategy, ensuring alignment of buyer and mission personas to campaigns, content and solution offerings. Manage cross-functional team responsible for marketing integration of advanced technology (Cognitive, Machine Learning, SEIM, IDS, IAM, Endpoint, Anomaly Detection, Enforcement, Remediation, Streaming Analytics, etc.) & new deployment options (IaaS, PaaS, SaaS, DBaaS) into existing value propositions, communication vehicles, and sales enablement. Received IBM’s highest performance rating in both 2013, 2014.• Messaging & Positioning: Identify & document key product values aligned to mission requirements & CIA Triad. • Account Based Marketing: Develop client specific cyber & big data sets growing revenue by 350%.• Subject Matter Expertise: Evangelize IBM cyber-analytic offerings at events, conferences, meet-ups, etc. • Partner Marketing: Managed integration of IBM Cognitive Cyber Defense value proposition into Northrop’s BluVector APT offering.• Acquisition Marketing: Lead marketing integration activities for acquisitions (QRadar, SoftLayer, Cloudant, i2, Netezza, etc.)• Cloud Marketing: Managed on-prem portfolio marketing transformation to IaaS, PaaS, SaaS, DBaaS offerings.• Digital Strategy: Build federal integrated digital strategy via multi-channel awareness generation campaigns.• Digital Tactics: Leverage content, email, social media, paid media, SEM, SEO, events & print to drive strategy.• Cyber Training: Led all federal cyber-analytic and cloud enablement, content, training, digital outreach, etc.• Solution Integration: Position federal offerings for C4ISR/BMC2/JSTARS, MDA, DHS CVS, NARA, SPAWAR, etc.• Agency Briefings: Successfully executed cyber analytic briefings at CIA, DOD, DHS, FBI, NSA/IAD, CMS, OPM, NETCOM, Customs, • FSI Briefings: Successfully executed cyber analytic briefings at BAH, SAIC, Lockheed, Northrop, Raytheon, CACI, MITRE, etc. -
Director, Global Threat And Fraud Intelligence Marketing & Sales ProgramsIbm 2005 - 2012Armonk, New York, Ny, UsBuilt IBM’s first Threat and Fraud Intelligence (T&FI) marketing group. Led product marketing, communications, and sales activities. Managed a cross-functional elite team of solution marketers, business developers, subject matter experts (SMEs), and sales representatives to promote analytics and information management solutions to both public and private sector markets.Primary responsibilities:• Solution Marketing: Managed global T&FI Industry marketing team, across 7 verticals and entire IM portfolio.• Product Marketing: Drove requirements, messaging, pricing, and placement for entire ER product line.• PR/AR: Led post-SRD/LAS acquisition outreach and briefed 30+ firms, resulting in 25+ reports / quotes.• Account Based Marketing: Drive Sales Acceleration workshops; identified 150+ new opportunities / $121.5M+ in new pipe.• Evangelizing: Acted as IBM T&FI public and private sector SME.• Category Positioning: Segmented "Entity Resolution" category, $7B 2011 Market by Wintergreen Research.• Enablement: Led global T&FI sales / partner training, both virtual and F2F, 25 countries, NA/EMEA/AP.• Sales Management: Consolidated MDM Health Care sales team from 12 to 4 in 2011, exceeding plan by 200%.• Sales Execution: Exceeded 2010/11 Threat and Fraud revenue by 32% with Y2Y transactional growth by 75%.• Pricing: Created IBM compliant pricing metrics and bundling for blue washed SRD/LAS products.
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Senior Director, Federal Product And Marketing CommunicationsSrd (Aquired By Ibm In Jan, 2005) Oct 2003 - Jan 2005Directed product marketing, analyst, and communication activities for In-Q-Tel funded start-up; specialized in anti-fraud / anti-terrorism / cyber attribution software for federal, financial, state, and local and law enforcement missions.Primary responsibilities:• Acquisition Marketing: Developed market plan and relative content for SRD pitch book.• Product Marketing: Drove requirements, messaging, pricing, and placement for entire SRD portfolio.• Product Evangelism: Publicly speak and represent SRD at all relevant industry events.
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Vice President Of Strategic MarketingArkidata Corporation Dec 2001 - Apr 2003Led all marketing activity for HR data services company. Managed marketing communication team. Guided CEO in creating company vision and growth strategy. Moved company for unknown HR outsourcer to Chicago’s 5th-fastest-growing technology company.Primary responsibilities:• Public Relations: Recognized in Deloitte and Touché Fast 50 and 197th nationally on Fast 500.• Analyst Relations: Built company’s analyst program, briefing 14+ analyst groups.
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Director, Strategic Branding / Channel MarketingAcxiom 1998 - 2001Conway, Arkansas, UsDirected all branding activities for new lines of integration and web-based data products; provided basis for corporate identity and competitiveness for more than a decade. Managed multiple products and multimillion-dollar budgets.Primary responsibilities:• Corporate Positioning: Repositioned Acxiom from a data management service bureau to leader in the Customer Data Integration space (CDI), growing company revenue 27% in 2 years.• Category Based Positioning: Identified and positioned customer data integration (CDI) product category (precursor to master data management [MDM]); market projected to reach $26.8M by 2020.• Strategic Branding: Launched 3 new product lines, including Acxiom’s first internet offering and their AbiliTec flagship CDI solution, generating 72M+ in revenue in less than 2 years.• Analyst Relations: Built analyst program via outreach, events, briefings, and technology roadshows, increasing awareness within community 80% in less than 2 years.• Positioning: Repositioned Solvitur4 product to services offering, improving 2001 revenue 15% to $32.5M.• Partner Marketing: Developed OEM recruitment program that increased indirect channels from 3 to 43. -
Senior Marketing ManagerXdb Systems 1995 - 1998Assisted vice president of marketing in developing and executing marketing strategy. Created sales tools, value propositions, branding, positioning, and product launches. Owned and managed all communication vehicles.
Andrew J. Friedrich, Cissp, Ccsk. Skills
Andrew J. Friedrich, Cissp, Ccsk. Education Details
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University Of Massachusetts DartmouthPolitical Science & History
Frequently Asked Questions about Andrew J. Friedrich, Cissp, Ccsk.
What company does Andrew J. Friedrich, Cissp, Ccsk. work for?
Andrew J. Friedrich, Cissp, Ccsk. works for Spideroak
What is Andrew J. Friedrich, Cissp, Ccsk.'s role at the current company?
Andrew J. Friedrich, Cissp, Ccsk.'s current role is Vice President Marketing at SpiderOak/SpiderOak MIssion Systems.
What is Andrew J. Friedrich, Cissp, Ccsk.'s email address?
Andrew J. Friedrich, Cissp, Ccsk.'s email address is an****@****ibm.com
What is Andrew J. Friedrich, Cissp, Ccsk.'s direct phone number?
Andrew J. Friedrich, Cissp, Ccsk.'s direct phone number is +1.914.499*****
What schools did Andrew J. Friedrich, Cissp, Ccsk. attend?
Andrew J. Friedrich, Cissp, Ccsk. attended University Of Massachusetts Dartmouth.
What are some of Andrew J. Friedrich, Cissp, Ccsk.'s interests?
Andrew J. Friedrich, Cissp, Ccsk. has interest in Politics, Science And Technology.
What skills is Andrew J. Friedrich, Cissp, Ccsk. known for?
Andrew J. Friedrich, Cissp, Ccsk. has skills like Enterprise Software, Business Intelligence, Crm, Strategy, Solution Selling, Saas, Sales Enablement, Cloud Computing, Analytics, Pre Sales, Management.
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