Andrew J. Friedrich, Cissp, Ccsk. Email & Phone Number

Lenexa, KS, US

• https://www.spideroak.comManage all marketing activities for this Zero-Trust/Space Cybersecurity and Secure Communications start-up. Responsibilities include branding, public relations, analyst relations, advertising.
• Branding: Own messaging, positioning, aesthetics, placements, etc., across all product and corporate lines of business.
• Public Relations: Increased PR organic media placements by 700%, via industry publications, TV, podcasts, industry events.
• Analysts Relations: Built AR program, briefed 40+ analysts, (Gartner, Forrester, ESG, NSR.) o Selected for “2022 Forrester Secure Communications Wave.” o Selected for “2022, Q2 Now Tech: “Secure Communications.” o.
• Advisory Board Marketing: Own all Media and Analyst Relation aspects of on-boarding advisory board members.
• Advertising: Manage all aspects of advertising including content, creative and placement.

New York City, New York, US

• Managing Director, CMO, Greater Boston Area. 2018 to 2019Started this strategic marketing consultancy focused on providing marketing services for sellers of cyber, cloud & big data analytic security solutions..
• Strategy: Guide clients through the marketing strategy, positioning & tactical communication planning process.
• Messaging: Translate clients complex cyber & cloud security value propositions into non-technical easy to buy messages.
• Consulting: Develop “Virtual CMO” executive turnkey marketing service for small to mid-sized clients.
• Positioning: Align client specific value propositions to the security tenants of the CIA Triad.

Armonk, New York, NY, US

• Build & own IBM Federal Cyber-Analytic, Big Data, and Cloud marketing strategy, ensuring alignment of buyer and mission personas to campaigns, content and solution offerings. Manage cross-functional team responsible.
• Messaging & Positioning: Identify & document key product values aligned to mission requirements & CIA Triad.
• Account Based Marketing: Develop client specific cyber & big data sets growing revenue by 350%.
• Subject Matter Expertise: Evangelize IBM cyber-analytic offerings at events, conferences, meet-ups, etc.
• Partner Marketing: Managed integration of IBM Cognitive Cyber Defense value proposition into Northrop’s BluVector APT offering.
• Acquisition Marketing: Lead marketing integration activities for acquisitions (QRadar, SoftLayer, Cloudant, i2, Netezza, etc.)

Armonk, New York, NY, US

• Built IBM’s first Threat and Fraud Intelligence (T&FI) marketing group. Led product marketing, communications, and sales activities. Managed a cross-functional elite team of solution marketers, business developers.
• Solution Marketing: Managed global T&FI Industry marketing team, across 7 verticals and entire IM portfolio.
• Product Marketing: Drove requirements, messaging, pricing, and placement for entire ER product line.
• PR/AR: Led post-SRD/LAS acquisition outreach and briefed 30+ firms, resulting in 25+ reports / quotes.
• Account Based Marketing: Drive Sales Acceleration workshops; identified 150+ new opportunities / $121.5M+ in new pipe.
• Evangelizing: Acted as IBM T&FI public and private sector SME.

• Directed product marketing, analyst, and communication activities for In-Q-Tel funded start-up; specialized in anti-fraud / anti-terrorism / cyber attribution software for federal, financial, state, and local and law.
• Acquisition Marketing: Developed market plan and relative content for SRD pitch book.
• Product Marketing: Drove requirements, messaging, pricing, and placement for entire SRD portfolio.
• Product Evangelism: Publicly speak and represent SRD at all relevant industry events.

• Led all marketing activity for HR data services company. Managed marketing communication team. Guided CEO in creating company vision and growth strategy. Moved company for unknown HR outsourcer to Chicago’s.
• Public Relations: Recognized in Deloitte and Touché Fast 50 and 197th nationally on Fast 500.
• Analyst Relations: Built company’s analyst program, briefing 14+ analyst groups.

Conway, Arkansas, US

• Directed all branding activities for new lines of integration and web-based data products; provided basis for corporate identity and competitiveness for more than a decade. Managed multiple products and.
• Corporate Positioning: Repositioned Acxiom from a data management service bureau to leader in the Customer Data Integration space (CDI), growing company revenue 27% in 2 years.
• Category Based Positioning: Identified and positioned customer data integration (CDI) product category (precursor to master data management [MDM]); market projected to reach $26.8M by 2020.
• Strategic Branding: Launched 3 new product lines, including Acxiom’s first internet offering and their AbiliTec flagship CDI solution, generating 72M+ in revenue in less than 2 years.
• Analyst Relations: Built analyst program via outreach, events, briefings, and technology roadshows, increasing awareness within community 80% in less than 2 years.
• Positioning: Repositioned Solvitur4 product to services offering, improving 2001 revenue 15% to $32.5M.

Assisted vice president of marketing in developing and executing marketing strategy. Created sales tools, value propositions, branding, positioning, and product launches. Owned and managed all communication vehicles.