Andrew Cassidy Email & Phone Number

Boston, Ma, Us

• Develop and oversee the MBTA’s strategy across its entire digital presence, as well as play an integral role in overarching strategic communications and marketing for internal and external audiences• Advise MBTA leadership and all levels of management, including operating units, and departments in the development and implementation of digital strategies, platforms and analytics• Lead MBTA digital crisis communication efforts, maintaining transparency and timely updates in rapidly-evolving, high-pressure situations as well as after action reviews• Created and host the MBTA’s first podcast, Spilling the T to increase organizational transparency• Expanded efforts to increase accessibility and the available languages of all content• Launched the MBTA's presence on TikTok, Instagram Reels, Threads, and YouTube Shorts• Foster partnerships and collaborations with local and national brands including the Boston Red Sox, Dunkin’, and New Balance among others• Write and edit scripts and statements for MBTA senior leadership• Communications Lead for COVID-19 Taskforce and MBTA Emergency Operations Center• Wrote and implemented Authority-wide Social Media Policy• COVID-19 Transition Planning and Strategic Planning Committee member

Boston, Ma, Us

• Planned, directed and administered MBTA-wide social media communications initiatives• Redefined brand identity, voice, and purpose on social garnering more than 2 billion impressions annually• Ushered in a new era of organizational transparency and access with riders and other stakeholders• Acted as advisor on the development of corporate and product positioning strategies and oversee the execution of social media campaigns• Created plans for special projects and develop clear tracking and measurement for campaigns• Developed and implemented Social Media Guidelines and Best Practices to improve customer service and response times, as well as Authority-wide plans for crisis communications and snow and ice operations as the MBTA’s first Director of Social Media• Wrote, directed, and edited MBTA photo and video projects• Launched #BuildingABetterT and #RideSafer social-first campaigns• Brought Authority into compliance with state record-keeping laws• Communications Lead for COVID-19 Taskforce and MBTA Emergency Operations Center• COVID-19 Transition Planning team member

Boston, Massachusetts, Us

• Invent and implement marketing, public relations, and crisis management strategies to achieve client goals• Develop individual and organizational voice, tone, and branding• Build, cultivate, and grow clients’ digital presence and social media engagement• Provide executive and presentation training to leadership teams• Oversee event planning and media relations on behalf of clients• Synthesize speeches, press releases, and other written communications

• Spilling the T Podcast – Host (2023-Present)• APTA Storytelling Forum - Employee Storytelling (2024)• Southwest Transit Association - Reducing Transit Worker Assaults (2024)• The Life Teacher Podcast – ChatGPT, Social Media, and VR (2024)• LMT Standards of Excellence - Andrew Cassidy (2022)• SmartTransit East – Creating the Connected Customer Experience (2022)• SmartTransit East – Integrating Transit (2022)• The Life Teacher Podcast – The Metaverse, NFTs, and the Future of Social Media (2022)• The Life Teacher Podcast – Social Media and Its Influence (2021)• Hootsuite Government Webinar: 3 Sign Governments are Going Big on Social - Understanding the Evolution of Social Media in Government (2021)• ICS MAX Social Media - The Social Media Brand (2021)• The Massachusetts Marketing Summit – Digital Innovation and the Shifting Media Mix (2021) • National Marketing Exchange - The Present and Future of Social Media Marketing (2020)• Hootsuite Government Webinar: Ahead of the Curve: Resetting the Government Social Strategy for 2021 and Beyond (2020)• Virtual Massachusetts Marketing Summit – Differentiation & Engagement Through Content (2020)• The Massachusetts Marketing Summit – The Massachusetts Brand (2019)• CEX: College Esports Expo - Sponsorships: Creating a Win-Win for Both Sides (2019)• The Latin America Marketing Summit – New Social Media Strategies (2018)• The Massachusetts Marketing Summit – Essential Practices in Crisis Communication (2017)• Social Media Week Miami – Decoding Today’s Connected, Mobile Consumers (2016)• The Florida Marketing Summit – Social Media Strategies (2016)• DESTINO – Stand Up & Stand Out Through Social Media (2016)• Ford Millennials Go Further – Social Media (2015)• Our City Thoughts – Hacking Storytelling (2015)• Social Media Week Miami – The Internet of Everything: Living in an Interconnected World (2014)

Boston, Ma, Us

• Responsible for advancing external-facing efforts that positioned the School of Communication (SOC) as an exceptional institution in the higher education marketplace• Managed SOC communications staff and worked with College, School, and department-level personnel to further the mission of the School of Communication• Oversaw digital, web, social, and traditional marketing and communications for the SOC and its related entities including Emerson Polling and the Center for Global Communication, and handled corresponding media relations• Organized major events and conferences on the local, national, and international levels• Developed and produced Campus on the Common podcast• Implemented digital screen communications network across the School of Communication• Established and fostered partnerships with Facebook, Adobe, and Marketo• Wrote speeches and talking points for SOC administrators and leadership• Developed and implemented communications strategy that aligned with the School of Communication's 5-year Strategic Goals

Miami, Fl, Us

• Managed and oversaw the digital presence of Miami Dade College - the largest, most diverse institution of higher education in the country, as well as its president, Presidential Medal of Freedom recipient, Dr. Eduardo J. Padrón• Drove more than 86% of enrollment traffic using less that 5% of total marketing budget with highest conversion rate among all channels• Developed College-wide content and campaigns that took into account the idiosyncrasies of each campus and the diverse populations they serve• Analyzed insights and metrics and adjusted social strategy accordingly• Monitored social streams for trends, organization-related news, feedback, and emergencies• Provided emergency management and crisis communication through social channels, LiveSafe, Blackboard Connect, and other emergency messaging platforms• Partnered with Facebook, CNN, and Snapchat to provide first of its kind live coverage of the 2016 Democratic Presidential Debate with Former Secretary of State Hillary Clinton and Sen. Bernie Sanders• Directed social accounts and marketing for College sub-brands including the Miami Book Fair, Miami International Film Festival, Miami Culinary Institute, Miami Fashion Institute, and its 4-star restaurant Tuyo• Managed coverage for major College events including visits by President Barrack Obama, Vice President Joe Biden, Health and Human Services Sec. Sylvia Burwell, US Sec. of State John Kerry, US Sec. of Education Betsy DeVos, Gov. Rick Scott, Concordia Americas Summit, Miami Fashion Week, BritWeek, The Young Turks, Commencement, Goals Not Guns forum ft. DJ Khaled and Flo Rida, eMerge Americas, and more• Wrote and implemented College’s first Social Media Policy (Procedure 1701) and guidelines• Founded and grew College-wide Social Media team• Oversaw and trained 40+ person social teams across eight campuses

Miami, Fl, Us

• Managed College-wide departmental marketing team and oversaw its campaigns • Developed and maintained social media presence across eight campuses• Analyzed metrics, prepared analytics reports, and adjusted messaging efforts accordingly• Pioneered access to learning resources including databased and the state-wide Ask-a-Librarian on social media to increase their use and benefit• Wrote and designed engagement-fostering content and facilitate dialogue with users • Created posters, digital signage, and other marketing collateral

Miami, Fl, Us

• Developed community workshops series: Overcoming Speech Anxiety, Public Speaking, Creating Effective Digital Presentations, and Interview Skills• Assisted students with developing effective speeches and overcoming fears of public speaking• Reviewed and edited students' essays and research papers• Helped create tutoring manual and training procedures• Provided coaching and guidance to the MDC Forensics Society• Managed social media for MDC Speech & Debate Lab and the MDC Forensics Society• Advised students on selecting programs and courses based on their individual needs and passions

Miami, Fl, Us

• Lectured and proctored exams for courses within the English and Communications Department• Taught two Introduction to Speech Communication courses full-time

• Directed all Association communications and marketing efforts• Worked with libraries throughout Miami-Dade County to develop and hone their communications strategies through both traditional and digital media• Engaged with local leaders and community members to build support for increased library funding and prevent library closures across South Florida

• Developed crisis communication framework for the Icelandic Ministry of Foreign Affairs• Met with members of the Icelandic Parliament regarding international and domestic perceptions of past and current crises• Provided feedback on nation branding projects by Promote Iceland, Iceland Naturally, and Cohn & Wolfe• Worked with Reykjavik University to create a public diplomacy, grass roots public relations, and cultural exchange between their students and students in the United States

• Developed and implemented business plan for growth of new entrepreneurial venture• Recruited clients across a multitude of industries and locations, and assessed individual and company needs• Managed creative personnel to assure quality and timeliness on projects• Oversaw and led firm’s external communications efforts including social media, media relations, marketing, and public relations

Boston, Ma, Us

• Pioneered Emerson College’s social media presence on Facebook, Twitter, and LinkedIn• Managed department and faculty websites using Drupal, CommonSpot, Weebly, and cPanel• Cultivated new outreach programs to increase enrollment in Communication Studies• Developed online alumni networking groups to improve alumni relations and open avenues for donations

Boston, Massachusetts, Us

Miami, Fl, Us

• Developed releases and letters from MDC President, Dr. Eduardo J. Padrón• Accompanied Director of Communication to College-wide meetings and provided input for advertising and student enrollment increasing proposals • Wrote press releases and maintained relationships with media contacts• Proofread press releases from media specialists• Updated college website with news and event announcements

Miami, Fl, Us

• Assisted students with developing effective speeches and overcoming fears of public speaking• Helped English as a Second Language (ESL) students hone their conversational English skills• Contributed to the designing of the MDC Kendall Speech Lab – including selecting audiovisual equipment and editing software• Recorded and edited speeches, podcasts, interviews, and lecture series for professors and students

Ma, Strategic Public Relations

Bs, Communication Studies

Aa, Speech Communication