- Own and drive digital transformation with a focus on eCommerce. - Enhance and champion digital UX/UI and CRO.- Create the future state of the customer experience across the digital consumer decision journey.- Develop and drive a robust A/B/n testing platform and implement a continuous testing cycle within an agile environment.- Own digital and ecom RFP processes to build and/or enhance the digital eco-system.- Manage budgets, including anual plan and spend. Optimize ROI on all ecom investments.

Born Primitive is one of the leading international athletic apparel brands in the fitness industry (currently in 8 markets & growing). At its core, our mission is to provide athletes with the apparel they need to pursue their passions & achieve their goals. Our inspiration and fuel come from those that make the ultimate sacrifice – our military and first responders.My role as Brand Strategist is to guide the company’s growth by strategically building & optimizing cross-functional teams, including: Brand, eCommerce, Digital Marketing, MarComms, Paid Media, & Customer Success.Responsibilities include, but not limited to:• Strengthen and scale the DTC business by developing a strong foundational tech stack, systemizing processes through lean management, & optimizing all sales & marketing efforts.• Strategize and create an omni-channel acquisition and retention growth plan.• Amplify the brand message and create continuity through the consumers eyes by focusing on the entire customer journey/wheel.• Create and execute an integrated marketing and comprehensive GTM strategy.• Build a cross-functional analytical strategy where data becomes a critical component for all business decisions.

Leading 5.11's sub-brand, Beyond Clothing's Digital Business Development. Positioned as the #1 supplier of technical outerwear for military special forces around the world, my role is to build a team & launch a DTC brand. Responsibilities include:-- Establish a strong DTC foundation by identifying core digital platforms including: Enterprise Resource Planning (ERP) Software, eCommerce (Shopify Plus), Email Service Provider, CRM, Return Merchandise Authorization (RMA), & all connective middleware solutions.-- Lead the integrated marketing strategy, planning, & execution through a comprehensive GTM strategy across all channels to ensure a singular brand voice at each consumer touchpoint including: direct, email, organic (offline & online), paid media (search & social), organic (search/SEO/SEM), affiliate, & social media.-- Construct a healthy channel mix that allows each channel to maximize its performance while complimenting & working in tandem with each other. -- Create a clear analytics strategy that allows for performance to be continuously assessed & team to make data driven decisions.-- Design a clear cross-functional team environment that allows barriers to be broken in order to maximize performance & efficiencies.-- Lead all brand and product collaborations by identifying partners that are aligned with the brand, but uniquely positioned to create one-of-a-kind collaborations that drive performance and open up new possibilities.KPI's include:-- Increasing brand awareness & new customer acquisition-- Engagement (onsite and experiential/pop-up retail)-- Conversion (revenue across channels - organic, direct, paid, affiliate).-- Driving the growth of our digital platforms and capabilities with a focus on analytical reporting.-- Managing brand partnerships which include: product collaborations, influencer activations, & non-profit initiatives.

As the interim Director of Digital Business Development & scope of work, my main focus was to assess the digital landscape & analyze data across all platforms to understand the potential DTC business in order to set the business up for long term success. Establishing a healthy channel mix that allows for maximum performance to transition into a fully focused DTC brand model. Priority will be making a positive impact on bottom line business and a positive impact on the world through means of; 1. Data acquisition and optimization, 2. Personalized content creation and delivery, 3. Social media strategy designed to connect and engage; and 4. Delivering large scale campaigns that pull together all key stakeholders through a digital experience.

Manager for the #1 destination for fitness professionals with 155,000+ members. "The world's fitness community lives here"- Create and drive global CRM program with a focus on consumer acquisition.- Measure the CRM program to ensure decisions are made within the program to allow for continuous growth.- Align with cross-functional global business units to support brand objectives and to optimize our micro-influencer community.- Sign, manage, and activate the brands most influential assets across all platforms including eCom, retail, and digital channels.

Project Management:- Assessed a marketing program that was non-measurable.- Defined clear objectives and identified gaps within current program.- Created business case which defined the impact on ROI and listed measurable actionsCRM: - Assessed local market and designed consumer acquisition strategy (Omni-channel approach)- Launched a two-phased consumer acquisition strategy (Scope & Scale).- Implemented communication roadmap which aims to increase consumer engagement and drive brand loyalty.- Assess and optimize current larger brand partnerships to ensure healthy collaborations and business growth.

Associate Manager for the #1 destination for fitness professionals. "The world's fitness community lives here"ReebokONE is the premier destination for fitness professionals. Currently available in 16 countries around the globe and integrated across all the Reebok e-commerce solutions. Its intention is to provide a 1 stop shop for fitness professionals around the world looking to grow their personal brand and business. The community is approaching 71,000 active members with the passion to empower people and keep the world fit. We are a multi million dollar operation with rapid expansion planned for the near future.

A Full Line Insurance Agency In Your NeighborhoodOur Agency is committed to providing you superior service. We know that your insurance dollars can be spent in many ways. We want to earn your business by regularly reviewing your coverage, and helping you receive the best value for your insurance dollar.Personal AttentionWhen you call, you will receive the personal attention that you want. You are a valued customer, not an “account number.” You are a familiar face, a valued friend, and a neighbor. We will be there for you when you need us most!Superior Claims ServiceIn the event of a loss, you can count on us to bet here for you. We stand ready to follow through on the entire process, making sure that everything goes right. We want to partner with you to make sure you never feel alone at a difficult time in your life.Social media- Created and growing 5 different platforms (leading regional industry by 165%)- Manage and monitor engagements to increase sales and brand awarenessWebsite development- Created 2 websites- SEO optimized; listed and monitor all local search engines (i.e. Google analytics)Content marketing / blog- Created and implemented content marketing program- Attract and channel new customers and also engage current customersEmail Marketing- Increased subscriber acquisition by 210% - Increased engagement across all KPI's including: Open Rate, & CTR.

Teens' Camping Tour of the West Inc was born from the dream of C. Peter Cole to take teenagers to see the wonders of the West and use the adventure of travel to guide young people down the path of self-discovery. TCTW took its first trips West in 1967 in VW Busses. From the success of that summer, and years of labors of love by Peter Cole, and current director Doug Gill, TCTW has expanded to the age of mini-busses, customized trailers and an informative websites. TCTW has accepted participants from all over the world, but finds its main draw from Virginia and the Carolinas.Our goal is leadership and spiritual development for teenagers with the notion that raising up spiritually strong leaders is part of building a better world. TCTW with over 4,000 past participants has proudly been engaged in this mission for 44 years.Please visit www.tctw.com for more information.

-Manage total of 5 employees (dive masters, captain, and office staff).-Generate daily sales to meet monthly budget.-Lead Open Water courses and Introductory Dives. -Arrange incoming house guest and dive activities. -Ensure high team morale and unity.

-Teach and manage classes while assisting the dive supervisor for all Resort Diving on the island. -Maintain a high volume of sales within store while ensuring customer service meets and exceeds expectations.