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Andrew is an expert within the Digital and eCommerce ecosystem and has built a reputable history of launching award winning products and services with exciting brands. He builds robust, innovative platforms with striking creative elements, leveraging personalized content and interactive user experience to drive traffic, revenue, and compelling user interactions. As an engineer at heart, Andrew builds and iterates upon his work with data-driven insights and innovative development techniques. He builds and grows powerful, productive teams who embrace a healthy tech-forward culture; even within challenging environments. Regardless of the circumstance, limitation, or challenge, Andrew always finds a way to pave a path forward with his 20 years of Digital expertise, vision, and strategy.Digital & eCommerce Expertise------ eCommerce Platforms, Monolithic & Headless: Shopify, Commercetools, Salesforce Commerce Cloud / SFCC, Adobe Commerce, Adobe Experience Manager / AEM & Magento, Optimizely, Spryker, Kibo, BigCommerce- Content Management Systems / CMS: Builder.io, Contentful, Contentstack, Storyblok, Bloomreach, Sanity, Strapi- Program & Project Management: Atlassian Jira, Confluence, Slack, Monday, Asana- UI/UX Design: Adobe, Figma, Canva, Sketch, PageProof- Analytics: Google Analytics, Heap Analytics, GoodData- Generative AI: Google Deepmind, OpenAI / ChatGPT- Optimization: Optimizely, Amplitude, Adobe Target, LaunchDarkly- ERP: Microsoft Dynamics, Epicor, Oracle Netsuite, Blue Cherry- Omnichannel, Order Management Systems / OMS: Kibo, Blue Yonder, Teamwork- CRM / Customer Service: Zendesk, Gorgias, Kustomer- Marketing Automation / Messaging: Braze, Listrak, Klaviyo, Mailchimp, Attentive, Wunderkind, Upsellit- Digital Marketing: Criteo, Adroll, Google, The Trade Desk, Kenshoo / Skai, MNTN- Social: Instagram, Snapchat, TikTok, YouTube, Twitter, Meta, Facebook- Web3: AR, VR, Crypto / Blockchain, NFTs, Decentralized Finance / DeFi, Wallets- Consumer Data Platforms / CDP: Segment, Amplitude, Mixpanel, Lexer- Payments: Adyen, Stripe, Square / Block, Braintree, Klarna, Afterpay, Affirm, Apple Pay, PayPal, Shop Pay- Retail POS: Shopify, Lightspeed, Teamwork, Retail Pro- Tax Automation: Vertex, Avalara, TaxJar- Digital Shelf: Salsify, Syndigo- Global / Cross Border: Global-E, Flow, Borderfree- Ratings & Reviews: Bazaarvoice, Yotpo, PowerReviews- Channel Management: Amazon, Walmart, Target, Best Buy- Development Frameworks: JavaScript, MERN / MEAN, React, Angular, Node, Bootstrap, CSS, HTML/HTML5, XML, CSS/CSS3, JSON, Ajax, MongoDB, SQL
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Digital And EcommerceBasil CreativeLos Angeles, Ca, Us -
Digital & EcommerceBasil Creative 2013 - PresentLos Angeles, Ca, Us- Executive Technical Strategist with premium Digital + Technology agency; successfully deploying large-scale Web and eCommerce projects amongst a history of exciting brands and clients- Leading scoping, planning, and deployment of highly complex Digital projects alongside day-to-day team guidance and operational needs; with a focus on strategy, performance, and execution- Digital and marketing subject matter expert with heavy technology and engineering background, supporting globally recognized organizations and brands with data-driven insights, strategic growth opportunities, revenue optimization, project execution, client-focused service, and long-term planning -
Digital & EcommerceAlo Yoga 2022 - 2023Beverly Hills, California, Us- Digital & eCommerce Consultant building next-gen eCommerce platforms across highly complex connected Digital / eCommerce and Retail environment with Shopify and several partner platforms- Enhanced and optimized the omnichannel experience by developing a unified customer view across all channels leveraging 3rd party data, increasing eCommerce presence, traffic, and revenue -
Vp Digital & EcommercePaige 2018 - 2022Los Angeles, Ca, Us- Digital & eCommerce Executive driving hyper-growth stage with premium LA-based lifestyle brand, achieving 4x eCommerce revenue growth over multi phase Digital expansion program- Built next-gen hybrid eCommerce tech stack + Omnichannel / Retail commerce program utilizing Shopify, Bloomreach, Commercetools, and Teamwork platforms - Deployed award-winning international headless eCommerce platform involving dozens of unique technical integrations on highly customized application-based global storefront -
Digital Commerce, Apple MusicApple 2016 - 2018Cupertino, California, Us- Built Apple Music app deployment strategy and ongoing subscriber experience to 30 million subscribers across dozens of localized Global platforms- Led development teams to create next-generation version of integrated Apple Music Services and applications- Built and deployed global iPhone upgrade platform amongst 30+ telecom partners supporting -
Digital Governance, Apple PrivacyApple 2016 - 2017Cupertino, California, Us- Built global GDPR and CCPA governance / compliance program across Apple.com, Apple Store, iTunes, Apple Music, Beats by Dre, App Store, and Apple Maps reaching billions of users and devices- Lead global market / GTM strategy for Apple Privacy Workflows, Design, and Integration across MacOS, iOS, watchOS, and tvOS platforms -
Digital Commerce, Beats By DreApple 2015 - 2017Cupertino, California, Us- Deployed award-winning Beats by Dre global digital eCommerce platform w/ $2B+ revenue- Lead Marketing and Technology teams overseeing Digital campaigns, initiatives, tools, platforms, and interactive experiences across Beats by Dre global ecosystem including web, mobile, experiential, retail, and in-app- Directed several multi-platform mobile application development groups to support expanding Beats by Dre product line and feature roll-out -
Sr. Director, EcommerceBcbgmaxazriagroup 2014 - 2015Los Angeles, California, Us- Chief eCommerce & Tech executive with worldwide fashion brand, re-platformed 4x BCBG eCommerce sites with $700M+ Revenue to new Salesforce Commerce Cloud (SFCC) / Demandware realm with up-leveled user experience, payment processing, fraud management, user customization, creative deployments, authoring configurations, merchandising flexibility, audio/visual (video) media integration, platform optimization, security, and site performance -
Sr. Project Manager, DigitalThe Walt Disney Company 2012 - 2014Burbank, Ca, Us- Lead fast-paced Special Projects team working alongside producers, designers, and developers on Disney’s internal B2B/B2C Digital Media Agency (Disney DMA) in highly complex enterprise PMO - Managed 14 concurrent projects across various Disney digital platforms including Disney Creative Lab, Disney Consumer Products, Disney Princess and Me, Disney Disaster Relief, Disney Earth Month, Disney Education Productions, Disney Magazines, Disney Media, Disney Procurement, Disney Purchasing, Disney Supplier Portal, Disney Speaker Series App, Disney InfoSec Portal, and the Disney Secret Book of Know How -
Manager, EcommerceNestlé 2010 - 2013Vevey, Ch- Directed company-wide Direct to Consumer (DTC) eCommerce operations supporting several multi-platform sites and applications: Proactiv, Wen, Meaningful Beauty, Sheer Cover, Malibu Pilates, Triverex, Perricone MD, USTechSupport, MyCleanPC, and respective mobile sites- Technical Product Lead creating product roadmaps, establishing timelines, multi-department coordination, supporting technical business requests, and constant interaction with respective teams- Streamlined planning, coordination, and execution throughout agile development across multiple eCommerce & software platforms, refining process and implementing improvements through software development lifecycles and overall eCommerce operations -
Digital CommerceBest Buy 2004 - 2010Richfield, Minnesota, UsGameDaemons & ServerGurus(Acquired by Best Buy Co.)• Founded the first commercial game server hosting service in the history of online gaming• Chief administrator of 200+ Datacenter platforms running custom gameserver applications• Spring 2006 acquisition to Speakeasy, Inc., later to Best Buy Co. -
FounderGamedaemons Jan 2000 - Jan 2004
Andrew Gerberi Skills
Andrew Gerberi Education Details
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Southern Illinois University, CarbondaleComputer Science
Frequently Asked Questions about Andrew Gerberi
What company does Andrew Gerberi work for?
Andrew Gerberi works for Basil Creative
What is Andrew Gerberi's role at the current company?
Andrew Gerberi's current role is Digital and eCommerce.
What is Andrew Gerberi's email address?
Andrew Gerberi's email address is ag****@****ail.com
What is Andrew Gerberi's direct phone number?
Andrew Gerberi's direct phone number is +131092*****
What schools did Andrew Gerberi attend?
Andrew Gerberi attended Southern Illinois University, Carbondale.
What are some of Andrew Gerberi's interests?
Andrew Gerberi has interest in Psychology, Neuroscience, Mobile, Aviation, Digital Media, Clean Technology, Business Development, Intellectual Property, Cognitive Science, Gaming.
What skills is Andrew Gerberi known for?
Andrew Gerberi has skills like E Commerce, Project Management, Data Center, Leadership, Networking, System Administration, Scrum, Digital Media, It Operations, Entrepreneurship, Team Building, Mobile Devices.
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