Andrew Gordon Email & Phone Number

Washington, DC, US

Boston, Massachusetts, US

Content development, including composition of messaging framework(s) and whitepaper/position paper/thought leadership items for Storyboard Creative Group client, NuAxis Innovations

Writing support | Editing support | General proposal/marketing support

EurovisionFam is a website and online community of Eurovision Song Contest fans whose contributors are from countries that do NOT compete in the song contest. Editorial team members provide interviews, polls, think pieces, live streams, and other content related to the song contest and is intended for any and all Eurovision enthusiasts.

GB

Internal and external facing copywriting, wordsmithing, etc. for a number of projects - including generative AI initiatives - with PwC's Customer Success team.

San Francisco, California, US

After a promising 5 weeks, I was affected by a company-wide staff reduction.

Herndon, Virginia, US

• Led revenue generation efforts - via social media awareness and demand generation activities - aiding in company growth ($117.5M to $257.9M VC financing), $87M 2022 ARR, and $1B+ company valuation. Content Creation.
• Achieved substantial audience growth (382% on LinkedIn, 922% on Twitter)
• Guided 500+ employees to build/enhance personal digital brands via Digital Fitness series, 1:1 consulting with employees/sr. leaders, and resources including Social Selling guide/presentation

Tysons Corner, VA, US

• Managed day-to-day social media operations, content composition, monitoring/moderation, and influencer engagement for MSTR channels.Reported bi-weekly, monthly, quarterly social media metrics: develop reports in a.
• Achieved over 15.5 million impressions and 280K engagements, and gained 21K followers across MSTR primary social media channels in 2019
• Promoted, and provided live social media coverage for annual MicroStrategy World user conference; generated 45 million Twitter impressions for MicroStrategy World 2019 hashtag, including #1 trending hashtag in North.
• Worked alongside Wikipedia editorial community to provide updates to MicroStrategy article, as well as relevant industry articles including "List of Most Expensive Domain Names" (which features MicroStrategy's.

Mclean, Virginia, US

• Clients: Gigamon, SiteLock, Innovation Health, Mobile Posse (MP), Deloitte, Monster, PerimeterXSocial Strategy. Build brands through leading, developing, and executing social media content creation, campaigns.
• Create, publish, promote weekly social media content
• Build custom social media strategy for each client; conduct research to determine platforms, tone, audience, KPIs, etc.
• Manage day-to-day client and agency social operations
• Develop posts to highlight media coverage; provide live event correspondence and recaps; contribute to industry discourse
• Strategize, manage, execute paid social media campaigns across Facebook/LinkedIn/Twitter

Ashburn, Virginia, US

• Digital Content Creation
• Compose weekly content for MBO Partners website, social media channels, and sales team.Social Media Management
• Develop schedule and content process flow for all MBO Partners’ social media channels including Facebook, Twitter, LinkedIn, Google+, while serving as internal social media subject matter expert.Internal Content.
• Maintain and manage updates to internal company resources, including intranet.

Falls Church, VA, US

• Company Branding and External Communications
• Develop content, vet strategies, and refine processes for external communications targeted at customers, partners, recruits, and investors.Digital Channel Property Management
• Maintain, manage, and redesign company website and digital properties, including social media, and their associated content and production strategies.Internal Communications/Employee Engagement
• Represent the “voice” of Cognosante leadership, creating a transparent relationship between executives and all staff through distributions and company intranet engagement, while concurrently serving as an advocate for.
• Manage ad hoc programs and projects, maintaining a trusting, “go-to person” relationship with executives.

Falls Church, VA, US

• Served as Data Intake Team Manager for 1095-A Casework Lifecycle Team
• Held position concurrently with Marketing Manager role/responsibilities
• Received Cognosante VIPS Team Award for Process Improvement/Quality

Arlington, VA, US

• Clients: Army National Guard (ARNG), Air National Guard (ANG), Coast Guard (CG)Community Management
• Oversee all social media interactions with the client; drive and foster conversations with potential consumers on Facebook, Twitter, YouTube, MySpace, Tumblr, Instagram, Google+, and Vine
• Enhance "engagement and recognition" response strategy with current online communities by providing tools, information, and resources necessary to build strong brand loyalty, and in turn, consumer commitment to the.
• Oversee social media response team, consisting of subject matter experts; create and establish standards and best practices in order to optimize the team's expertise while adding more value to each online interaction
• Determine and execute best practices to increase growth of social media interactions; utilize new tools and resources, new social platforms, and new approaches in order for client to take part in more/new social media.
• Build stronger organic (non-ad based) fan bases, total interactionsContent Management

Arlington, Virginia, US

• Community Management
• Oversee all interactions with RS customers (learners) across all social media channels
• Supervise team of two social media contributors to feed customer needs for high SLAs and true resolution; delegate tasks and responsibilities
• Utilize effective SM monitoring and response tools including HootSuite and Radian 6 for both reports and responding to learners
• Create, establish, and grow new RS Success social media channels of interactivity
• Maintain, organize library of multimedia content of over 50 videos to be used, distributed via various channels; determine appropriate timeline for distribution; assist in embedding of content in Concierge outreaches

Bethesda, MD, US

• CRM Support - Online Community Management
• Managed, maintained Marriott Rewards Insiders (MRI), an exclusive online travel community for Marriott Rewards 34+ million members
• Planned, coordinated seasonal community contests to encourage member participation
• Identified opportunities for MRI growth
• Monitored MRI’s posting activity; facilitated MI responses when appropriate, including serving as the voice of Marriott Rewards within MRI (and other online communities); coordinated appropriate response strategies
• Monitored and reported MRI member feedback related to programming and promotional leaks and monthly community polls

Bethesda, Maryland, US

• Developed targeted marketing initiatives to key groups (varied by show) including Boy Scouts, embassies, & recreational sports teams
• Maintained advertising schedule and rates; served as liaison to media sources including Washington Parent & OurKids.com
• Produced and assisted in filming and development of promotional trailers of five annual main stage performances, as well as five documentary films for Imagination Stage’s individual education programs
• Created accounts, managed, and served as point-person for all social media endeavors, including Facebook & YouTube
• Assisted in branding, special projects in education and in theatre including brochure and program composition, development, and editing
• Formatted and distributed monthly e-newsletter and managed other weekly email campaigns, reaching over 15,500 different patrons

Arlington, VA, US

• Identified, targeted Canadian prospective members through market research; maintained direct contact with senior executives
• Generated interest and secured live business meetings on behalf of Canadian Director via telephone, e-mail; provided sales support

Washington, DC, US

• Developed strategies to target AU students and community for CAS events; composed original poster/postcard distribution map/guide; contacted publications to feature advertisements and articles
• Organized/prepared materials for events, including partnership with British Embassy and British Council*January 2005 - May 2005 - Public Relations Assistant for Department of Performing Arts*May 2005 - August 2005.

Washington, DC, US

Washington, DC, DC, US

• Clients: Lance Armstrong’s “Live Strong” Campaign (wearyellow.com), Cialis (and partnership with PGA Tour), Roy Firestone
• Researched potential radio stations and markets for clients; made pitch calls to radio stations; scheduled, documented radio tours