Andrew Gordon Email & Phone Number

Washington, Dc, Us

Boston, Massachusetts, Us

Content development, including composition of messaging framework(s) and whitepaper/position paper/thought leadership items for Storyboard Creative Group client, NuAxis Innovations

Writing support | Editing support | General proposal/marketing support

EurovisionFam is a website and online community of Eurovision Song Contest fans whose contributors are from countries that do NOT compete in the song contest. Editorial team members provide interviews, polls, think pieces, live streams, and other content related to the song contest and is intended for any and all Eurovision enthusiasts.

Gb

Internal and external facing copywriting, wordsmithing, etc. for a number of projects - including generative AI initiatives - with PwC's Customer Success team.

San Francisco, California, Us

After a promising 5 weeks, I was affected by a company-wide staff reduction.

Herndon, Virginia, Us

Led revenue generation efforts - via social media awareness and demand generation activities - aiding in company growth ($117.5M to $257.9M VC financing), $87M 2022 ARR, and $1B+ company valuation. Content Creation, Strategy | Employee Advocacy, Empowerment• Achieved substantial audience growth (382% on LinkedIn, 922% on Twitter)• Guided 500+ employees to build/enhance personal digital brands via Digital Fitness series, 1:1 consulting with employees/sr. leaders, and resources including Social Selling guide/presentation

Tysons Corner, Va, Us

Managed day-to-day social media operations, content composition, monitoring/moderation, and influencer engagement for MSTR channels.Reported bi-weekly, monthly, quarterly social media metrics: develop reports in a number of areas, including measuring KPI performance on owned channel content, competitive analysis, social media "share of voice"; utilize social listening and measurement technologies like Hootsuite, Brandwatch to develop reports and house data in one "single source of truth" environment; explore additional platforms to optimize reporting efficiencies and access to all stakeholdersEstablished and evolved MSTR’s "Social Media Listening Center," developed easily accessible guides, resources, and social media training/educational opportunities - including the "Digital Fitness" series - for all international marketing/enterprise-wide personnelHighlights:• Achieved over 15.5 million impressions and 280K engagements, and gained 21K followers across MSTR primary social media channels in 2019• Promoted, and provided live social media coverage for annual MicroStrategy World user conference; generated 45 million Twitter impressions for MicroStrategy World 2019 hashtag, including #1 trending hashtag in North America• Worked alongside Wikipedia editorial community to provide updates to MicroStrategy article, as well as relevant industry articles including "List of Most Expensive Domain Names" (which features MicroStrategy's Voice.com transaction as the #1 most expensive domain name cash-only sale)

Mclean, Virginia, Us

Clients: Gigamon, SiteLock, Innovation Health, Mobile Posse (MP), Deloitte, Monster, PerimeterXSocial Strategy. Build brands through leading, developing, and executing social media content creation, campaigns, marketing, and online community management initiatives.• Create, publish, promote weekly social media content• Build custom social media strategy for each client; conduct research to determine platforms, tone, audience, KPIs, etc.• Manage day-to-day client and agency social operations• Develop posts to highlight media coverage; provide live event correspondence and recaps; contribute to industry discourse• Strategize, manage, execute paid social media campaigns across Facebook/LinkedIn/Twitter• Support new business opportunities via RFP response support; conduct prospective client social media platform audits• Serve as resource and point-person for social media crises that arise with clientsSocial Listening/Reporting. Serve as agency point-person for architecting social listening/measurement programs across firm; lead analysis, selection of optimal measurement technology platforms • Provide other client teams insights and best practice guidance, analytical resources to aid in establishing monitoring, measurement programs; conduct employee training for navigation/manipulation of social listening/reporting tools• Compile, present regular weekly/monthly/quarterly social media reports for client review, as well as ad-hoc reports for paid campaigns, with eye toward KPIs including engagement rate, CPC; provide takeaways and recommendationsSocial Media Thought Leadership, Education, and Expertise. Support agency practice areas in showcasing their expertise, leadership, knowledge, and contributions via social strategy, paid social, and influencer marketing/outreach• Work closely with practice leads on leveraging MG social channels for agency marketing, business development

Ashburn, Virginia, Us

Digital Content Creation• Compose weekly content for MBO Partners website, social media channels, and sales team.Social Media Management• Develop schedule and content process flow for all MBO Partners’ social media channels including Facebook, Twitter, LinkedIn, Google+, while serving as internal social media subject matter expert.Internal Content Management• Maintain and manage updates to internal company resources, including intranet.

Falls Church, Va, Us

Company Branding and External Communications• Develop content, vet strategies, and refine processes for external communications targeted at customers, partners, recruits, and investors.Digital Channel Property Management• Maintain, manage, and redesign company website and digital properties, including social media, and their associated content and production strategies.Internal Communications/Employee Engagement• Represent the “voice” of Cognosante leadership, creating a transparent relationship between executives and all staff through distributions and company intranet engagement, while concurrently serving as an advocate for company staff to Cognosante leadership. Special Assignments. • Manage ad hoc programs and projects, maintaining a trusting, “go-to person” relationship with executives.

Falls Church, Va, Us

• Served as Data Intake Team Manager for 1095-A Casework Lifecycle Team• Held position concurrently with Marketing Manager role/responsibilities • Received Cognosante VIPS Team Award for Process Improvement/Quality

Arlington, Va, Us

Clients: Army National Guard (ARNG), Air National Guard (ANG), Coast Guard (CG)Community Management• Oversee all social media interactions with the client; drive and foster conversations with potential consumers on Facebook, Twitter, YouTube, MySpace, Tumblr, Instagram, Google+, and Vine• Enhance "engagement and recognition" response strategy with current online communities by providing tools, information, and resources necessary to build strong brand loyalty, and in turn, consumer commitment to the client• Oversee social media response team, consisting of subject matter experts; create and establish standards and best practices in order to optimize the team's expertise while adding more value to each online interaction• Determine and execute best practices to increase growth of social media interactions; utilize new tools and resources, new social platforms, and new approaches in order for client to take part in more/new social media conversations• Build stronger organic (non-ad based) fan bases, total interactionsContent Management• Create innovative, enticing community content in the form of multimedia, open-ended questions, job postings, client information, benefits, historical information, spotlights• Oversee creative/content teams and both develop and manage efficient, effective processes for development, review, and publishing• Collaborate and coordinate with client to feature timely content, information, and partnership items to further drive awareness and build stronger relationships among client partners• Create a content-development strategy conducive to "testing and learning" best practices for post timing, frequency, style, tone of voice, etc.

Arlington, Virginia, Us

Community Management• Oversee all interactions with RS customers (learners) across all social media channels• Supervise team of two social media contributors to feed customer needs for high SLAs and true resolution; delegate tasks and responsibilities• Utilize effective SM monitoring and response tools including HootSuite and Radian 6 for both reports and responding to learners• Create, establish, and grow new RS Success social media channels of interactivity• Maintain, organize library of multimedia content of over 50 videos to be used, distributed via various channels; determine appropriate timeline for distribution; assist in embedding of content in Concierge outreaches• Serve as subject-matter expert for external online communities, especially during negotiations with vendors including Lithium and JiveCRM - Support Customer Success Organization• Develop strategies to build on the promise of “real time solutions every step along the way” of one’s language-learning journey• Ensure consistent messaging and alignment with the sales SM and web strategy teams; facilitate interdepartmental coordination, especially for contests and other initiatives; prepare appropriate response strategies for product releases and enhancementsPerformance Metrics• Harness the latest technologies (CRM tools, operating systems, collaborative platforms) to create processes and track/document ongoing performance, customer satisfaction• Develop key benchmarking criteria to continuously measure the social mediums used to build customer relationships and operational efficiencies; use benchmarking data in development, creation of weekly reports for Facebook, Twitter; analyze trends, areas for growth• Track, measure and analyze social media performance against goals by collaborating with RS Community data analysts; establish new metrics where standards do not exist, especially as it relates to customer experience analysis and product usage

Bethesda, Md, Us

CRM Support - Online Community Management• Managed, maintained Marriott Rewards Insiders (MRI), an exclusive online travel community for Marriott Rewards 34+ million members• Planned, coordinated seasonal community contests to encourage member participation• Identified opportunities for MRI growth• Monitored MRI’s posting activity; facilitated MI responses when appropriate, including serving as the voice of Marriott Rewards within MRI (and other online communities); coordinated appropriate response strategies• Monitored and reported MRI member feedback related to programming and promotional leaks and monthly community polls• Managed process of MRI Ambassador Program; maintained regular communication with two active AmbassadorsOnline Content Creation, Cultivation, Management• Conducted MRI’s regular maintenance, including serving as content and project manager for blog and news sections within the community; served as day-to-day contact for MRI community vendor• Recruited, reached out to on-property associates from Marriott hotels around the world to build larger library of blog entry contributors• Coordinated with Acquisitions, Promotions, Programming, Partnership, and Global Marketing teams to post “leaks” of promotions and announcements• Established strong working relationships with MI headquarters key functional areas to develop enticing MRI features and contentOnline Community Analysis and Reporting• Fulfilled ad hoc requests for MRI and FlyerTalk sentiment, discourse reports tied to topical subjects• Served as Marriott Rewards’ online data point of contact; managed daily reporting and analysis functions on MRI activity, trends, and discourse in order to provide regular updates• Tracked competitor frequency programs’ online functionality; developed competitive reviews for distribution to Marriott Rewards team• Conducted social media marketing/industry analysis; maintained thorough knowledge of best practices, online trends

Bethesda, Maryland, Us

• Developed targeted marketing initiatives to key groups (varied by show) including Boy Scouts, embassies, & recreational sports teams• Maintained advertising schedule and rates; served as liaison to media sources including Washington Parent & OurKids.com• Produced and assisted in filming and development of promotional trailers of five annual main stage performances, as well as five documentary films for Imagination Stage’s individual education programs• Created accounts, managed, and served as point-person for all social media endeavors, including Facebook & YouTube• Assisted in branding, special projects in education and in theatre including brochure and program composition, development, and editing• Formatted and distributed monthly e-newsletter and managed other weekly email campaigns, reaching over 15,500 different patrons• Oversaw distribution of printed materials to various public places; organized monthly direct mail projects; liaised with mail house• Sought opportunities for advertising and visibility; evaluated progressive, cost-effective publicity initiatives• Supervised evening telemarketing season subscription campaign with five paid staff members; conducted and oversaw interview process for telemarketing staff; trained telemarketing staff; generated $15,000 in revenue annually from each campaign• Composed “KidsGram,” a small Playbill for young audience members with activities and games incorporating themes of each production• Established contact and developed relationships with several preschools in order to discuss satellite classes and field trip opportunities• Archived and organized all weekly press and media listings that feature the organization, its shows, its classes, etc• Liaised with community organizations including the Bethesda-Chevy Chase Chamber of Commerce and Bethesda Urban Partnership

Arlington, Va, Us

• Identified, targeted Canadian prospective members through market research; maintained direct contact with senior executives• Generated interest and secured live business meetings on behalf of Canadian Director via telephone, e-mail; provided sales support

Washington, Dc, Us

• Developed strategies to target AU students and community for CAS events; composed original poster/postcard distribution map/guide; contacted publications to feature advertisements and articles• Organized/prepared materials for events, including partnership with British Embassy and British Council*January 2005 - May 2005 - Public Relations Assistant for Department of Performing Arts*May 2005 - August 2005 - Special Projects Assistant*January 2006 - May 2006 - Marketing Intern

Washington, Dc, Us

Washington, Dc, Dc, Us

Clients: Lance Armstrong’s “Live Strong” Campaign (wearyellow.com), Cialis (and partnership with PGA Tour), Roy Firestone• Researched potential radio stations and markets for clients; made pitch calls to radio stations; scheduled, documented radio tours