- Lead new product development for Home Chef covering our ecomm and retail (Kroger, Walgreens) channels- Oversee product development from insights and ideation all the way through to commercialization and post-launch analysis

Report to the VP of Retail and lead a team of 6 people covering 4 critical areas:1. Assortment & Category Management: P&L ownership of core retail products, product innovation and assortment strategy2. Space Planning and Channel Development: Expansion into new stores/regions (2,000+ stores), space planning strategy and in-store presence development3. Analytics and Optimization: Data-driven decision-making through continuous analytics and optimization4. Special Projects: Kroger stakeholder management, holiday programs, business development, product innovation

- Product strategy development- New product ideation, testing and development- A-Z go-to-market rollout- Profitable growth maximization through product revenue generation and cost reduction- Cross-department program and partnership management- Customer and consumer research- Thought partner on food e-commerce, retail, product development and operations- New sales channel and market development

Manager in the Corporate Strategy Department reporting to the Vice President of Corporate Strategy. Responsible for leading teams to develop and implement strategy, execute the corporate plan and conduct new business development.• Undertook development of the 2020 strategy through data-driven analysis and opportunity prioritization resulting in the selection of 6 initiatives covering new business development and improved efficiency with an impact of 6% annual revenue growth through 2020• Managed implementation of a cross-functional strategy initiative focused on maximizing venue yield with an expected ongoing revenue contribution of +5% annually• Led 6-person cross-department corporate planning process to set annual financial/non-financial targets projecting +10% YoY growth in line with strategy• Screened and completed new business development opportunities by judging feasibility, scoping projects, receiving BOD approval and leading teams to execute the projects, including the creation of a new F&B concept which opened in April 2015 (www.sevensandsrestaurant.com)• Developed presentations for the CEO and Board of Directors communicating strategic priorities and financial growth trajectories which led to the approval of operational and capex budget allocations for execution of the initiatives

Specialized in:• Oil and Gas job creation and localization models• Public health strategies and ministerial reform• Market sizing of the green construction industry in the GCC focused on government interventions and education initiatives• Energy sector cluster development and strategy for job creation and localized manufacturing in a Middle Eastern country• Industrial strategy, cluster development and financial modeling for industrial, commercial and residential land in the Gulf• Researching sustainable methods to address food and water security concerns in the Middle East and North Africa• Organizational restructuring and implementation for the statistical body of a Middle Eastern government

I previously worked as a Middle East adviser with Global Communicators, a cutting-edge public relations and strategic communications consulting firm based in Washington, D.C. In this position, I worked on a number of national and international projects focusing on international development and investment, NGO promotion, FDI/tourism promotion, new media and private sector-government relations.

I completed a one-year post-graduate fellowship at the Center for Arabic Study Abroad in Cairo, Egypt.