Help develop strategy for all our games projects at every stage. Starting with pitching and new business development with potential partners, then into production, and finally into launching and operating our live games.

Transforming our mountains of data into meaningful, actionable insights. I help manage the entire data pipeline from design, to implementation. In early days we used MySQL but since 2015 we have used Snowflake + dbt for the majority of our analytics and data warehousing. Data visualization and dashboarding, generally using Tableau.More complicated data analysis and machine learning/AI using Python.Other responsibilities include: financial modeling on a product and business level, creation and management of Key Performance Indicators (KPIs), market research, ROI analyses, and presentation of insights/recommendations in the most effective method possible.Have been managing and mentoring others in the role for 10+ years

As VP Marketing, I was in charge of creating and implementing the entire marketing strategy. This included all stages of the marketing pipeline from market research, data analysis, production of marketing materials, PR initiatives, advertising campaigns, ROI analysis, and reporting of results.

At BOSS, I formulated the marketing strategy and implemented specific objectives such as contacting clients for testimonials and arranging film and photo sessions. I also analyzed the company website using Google Analytics and made recommendations for improvements. I used Google Adwords and mass e-mail software to optimize advertising spend. I also wrote the weekly company blog posts.

- Researched local and national competitors to identify newspaper industry trends in both print and online markets.- Managed the identification, development, and implementation of promotional events to build the Daily Cardinal brand.- Promoted The Daily Cardinal to local and national businesses to create brand awareness and sell advertising.- Consulted with Business Manager and Advertising Director to develop and improve advertising and promotional material to increase sales of products or services.- Assisted management in the evaluation and execution of sponsorship proposals, and managed key sponsorship relationships.- Directed the hiring, training, and performance evaluations of marketing and promotions staff and oversaw their daily activities.

Worked full-time swing-shift hours at a paper manufacturing facility in Kimberly, Wisconsin as student summer employment.