RISTICH is a modern design & innovation company that bring brands, products, and experiences to life.I work in product conceptualization, design direction, manage prototyping and material selection for product sampling.

As creative strategist for The Loop, I developed social media campaigns from ideation to execution, based on current trends and performance data. Expanded their retail presence online by designing their website and setting up instagram sales. Managed product listings and established manufacturing relationships to develop in-house product line. I worked in every step of the creative/operational process - from taking product photos for the website, to processing orders, to writing/shooting/editing/posting short form content to grow their social media.

Yulo is a personal care company leveraging habit psychology and sustainability to improve the at home oral care experience.As founder of Yulo, I led the development of 3-in-1 oral care essentials kit and chewable toothpaste. Assembled founding team and established technical product development and manufacturing relationships. Built comprehensive pitch decks with industry data, competitive analysis, financial and growth projections, and market opportunities. Led pitch presentations and secured initial funding. Worked with suppliers to develop prototype and got letters of intent from dental professionals.

Horizon Two Labs (H2L) is a venture studio that conceives, develops and operates startups. The startup studio creates joint ventures with corporations across a wide variety of industries, while developing internal ideas which are continually tested through our 4 step process of validate, design, build and scale.My role at H2L was to research market opportunities in the FinTech and InsurTech space. Draft early business concepts, validate interest with customer interviews and develop customer acquisition strategies.

Collaborate with a team to vet early-stage innovative ideas for corporate sponsors. Build unique customer-focused solutions using lean start-up methodology. Generate qualitative research from data insights using in-person customer validation interviews. Pitch evidence-based concepts and solutions to senior leaders for consideration in the sponsor’s innovation pipeline.