Developed and curated content strategy for Advance Auto Parts and Bridgestone Enterprise brands while managing a team of three.Led Bridgestone and Firestone Tires’ enthusiast outreach content strategy to develop a foothold in the enthusiast market in the JDM and Overland communities.Developed social strategy for Bridgestone Enterprise content, influencer partnerships, and event activations through content capture.Conducted research and interview strategy for content capture and collection with the NTT INDYCAR SERIES and INDY NXT series for year-round Firestone content creation and social media strategy. Developed content strategy for Bridgestone Corporate’s content activation for the overarching “What Really Matters” campaign with NFL Player Christian Kirk at Super Bowl LVII.Developed and directed content strategy, creation, and execution for Advance Auto Parts's content hub, daily content, and overall content strategy for the B2C enthusiast marketing program. Strategized and developed a comprehensive three-year strategy for the Advance Auto Parts content marketing team, including scaleable content creation, full life-cycle distribution & audience sales funnels, and original and collaborative merchandise development.

Led account and creative teams in daily communication to coordinate content for social and email campaigns, content writing, product releases, and events between Fortune 10 Clients; General Motors and Exxon Mobil. 2020: Began working with national automotive influencers and professional car builders to create consistent high-quality editorial and social content through COVID-19 shut downs as well as interactive downloadable content. 2019: Led content strategy for Chevrolet Performance’s highest performing eNewsletter, FUEL, and collaborated with The BLOCK content hub team as chief photographer and assistant content writer. Continued to lead multi-channel digital and print content strategy for Vortech Superchargers. Increased impressions of one client’s social platforms by 276% year over year.2018: Collaborated with a team to manage 6 accounts ranging from local luxury real estate developers to Exxon Mobil and Chevrolet Performance. Led event photography content capture and strategy for Chevrolet Performance at the 2018 Hot Rod Power Tour.

I began working as a social media editor and within a year increased the social media reach by 120%, growing the tour into a new market in Florida, increasing overall attendance by 50%, initiated new innovative strategies and took on more marketing roles such as digital marketing strategy and key account management. For the 2017 and 2018 seasons, I took on the role of Marketing Director and worked personally with the owner to continue our success.

I worked as a freelance marketing consultant and manager to local bands in the Philadelphia pop punk and hardcore music scene between 2008 and 2010. This was my first real professional experience working with marketing and set me on my current path.