Andrew Goodman Email & Phone Number

El Segundo, Ca, Us

Oversee high profile partnerships and digital content / app distribution for DIRECTV, DIRECTV Stream, and U-verse TV. Guide long term cross-functional roadmaps to align product development with evolution of streaming ecosystem. Lead and mentor digital programming team and extended deal teams (finance, marketing, PR, legal, etc.). ► Lead negotiations and oversee complex partnerships across multiple content types and business models, including premium networks, SVODs, AVODs, apps, FAST channels (and lots of other acronyms). ► Set digital programming roadmap and curate content for all DIRECTV brands (DIRECTV Satellite TV, DIRECTV Stream, and U-verse TV).► Established relationships with leading subscription video apps and connected TV platforms to launch DIRECTV Stream set top box device, establishing aggregated streaming content ecosystem in combination with traditional linear television offering. ► Restructured all mobile and broadband content agreements in conjunction with separation of AT&T and DIRECTV, ensuring seamless continuity for customers while maintaining flexibility for the newly independent companies.► Led partner marketing and development to launch innovative offers and bundles, driving incremental revenue, subscriber acquisition, and retention.► Supervised, mentored, and developed direct reports and other team members working remotely during COVID.

Dallas, Tx, Us

LEADERSHIP: ► Led the video transition from traditional to software based systems, managing critical content licensing and partnerships across all AT&T brands: DIRECTV, U-verse, AT&T TV, AT&T Mobility, and Cricket Wireless.► Led distribution strategy, internal deal terms, & rollout of HBO Max across AT&T's mobile, broadband, and television platforms. ► Facilitated AT&T’s acquisition of DIRECTV, concurrent with a change to the in-house content leadership team. Managed team and strategy integration, and provided leadership to ensure post-acquisition cooperation and cultural alignment. ► Advised the corporate strategy team on M&A targets and transactions, including 10-page whitepaper for AT&T board of directors recommending investment in and proposing the organizational structure for the Otter Media joint venture.► Lead and mentor up to 10 team members (finance, marketing, public relations, legal, regulatory) in executing significant deals.PROFESSIONAL HIGHLIGHTS: ► Oversaw content licensing to launch vMVPD DIRECTV Now (aka AT&T TV), leading negotiations over the course of ~12 months to clear nearly all national networks prior to launch and local stations in over 95% of US TV HH within 18 months. ► Led negotiations and cross-platform partnerships with major studios, TV networks, SVOD providers, technology, and device partners, increasing per-subscriber margins through innovative deal structuring and licensing fee/incentive arrangements. ► Launched innovative streaming services, including Android TV based AT&T TV by defining content strategy, guiding product and user interface design, developing GTM marketing and branding approach, and maintaining focus on customer experience.

Dallas, Tx, Us

► Promoted to drive business development and growth in the fast-moving digital media space, managing relationships and executing deals with TV networks and digital native partners.► Defined mobile and online video strategy for AT&T: drove innovation through strategic planning, deal negotiations, and collaboration with marketing, technology, operations, and legal teams to seamlessly execute deliverables.► Expanded U-verse TV Everywhere website and apps through advertising as well as subscription, authenticated, rental, and sell-through models. Built solution to industry’s #1 mobile service with 200+ out-of-home live streaming channels.► Collaborated with marketing, technology, operations, and legal teams to formulate mobile and online video strategy.

Dallas, Tx, Us

► Managed relationships with television network groups and digital partners, building, supporting, and executing growth-oriented deals. ► Onboarded new content and managed video asset workflows, creating best-in-class digital content solutions. ► Translated contractual terms into business and technical requirements to drive product launches, including one of the industry’s first authenticated streaming video services to accompany U-verse IPTV platform.► Developed technical and operational requirements to support and accelerate launch of mobile and online video initiatives.

Worldwide, Oo

Received fast-track promotions: started as summer associate and advanced to senior consultant and manager of Deloitte’s Strategy & Operations practice. In these leadership and hands-on roles, I planned and directed transformative engagements for media companies, film studios, and other enterprise clients. ► Compiled and analyzed quantitative and qualitative data, translated findings into meaningful insights, and advised senior executives on clear, actionable strategies.► Provided leadership for large-scale engagements to support clients with growth planning, intellectual property (IP) management, content distribution, financial planning, and technology transformation, including the transition from analog to digital.► Managed business and technology experts in implementing large-scale initiatives on budget, on target, and on time.

Beverly Hills, Ca, Us

Advised clients in making sound, well-informed content acquisition and management decisions through IP Worldwide, a unique rights management and consulting venture, then part of Endeavor Talent Agency.► Led a team of researchers in Los Angeles and Washington, D.C. to develop proprietary database to identify potential IP acquisition tactics for 2,500+ branded titles through analysis of copyright and trademark status.► Advised on content and rights acquisitions to uncover revenue-generating opportunities extending from database.► Managed licensing and cross-platform distribution for literary estates, comic book franchises, and independent film libraries.

Glendale, Ca, Us

Contributed to film development projects for DreamWorks-based production company founded by Academy Award-winning director Robert Zemeckis. Films produced / initiated during my tenure included Cast Away, Matchstick Men, What Lies Beneath, and The Polar Express.

Master Of Business Administration - Mba, Finance

Bachelor Of Arts - Ba, Political Science And Theater