Leads the enterprise Data & Analytics team. This team successfully translates the unique data assets of Custom Ink into actionable insights and deliverables for the rest of the company.• Built the Data & Analytics function at Custom Ink. Organized the team around a centralized+embedded hybrid model that created close collaboration with stakeholders and brought a cohesive approach to data management and measurement across the entire company.  • Contributed $15M in annual sales by building and deploying predictive models around customer behavior. This created significant revenue increases by connecting high-value customers with dedicated account reps, as well as cost savings by eliminating costly catalog mailings to customers unlikely to repeat. • Increased profitability with a new revenue forecasting model and process, improving forecast accuracy from 80% to 95%+. Accurate forecasts made a significant impact on overall profitability by matching hiring to order volumes.  • Built a framework to compare all marketing channels on common metrics, capturing both incremental revenue and contribution margin. The framework captured margins of uncertainty, and integrated results from channel-specific incrementality tests as well as media mix models. • Maintained margins in the face of continued cost increases by creating a geo-based price testing architecture using causal inference to measure price elasticity.  • Ran the paid search marketing channel while the Marketing team backfilled a director. Profitably grew spend 18% over 9 months by identifying areas of over and underspend. • Introduced the analytics engineering role and rolled out dbt to manage the logic that built key elements of our data warehouse.

Responsible for all engineering aspects of the customink.com site and supporting ecommerce systems. • Built and led a team of 37 engineers ranging from junior engineers to directors, and managed a budget of $8M.• Made A/B testing a standard part of the normal product development process. This included structuring project plans to ensure the highest impact assumptions were tested and validated early.• Put modern development practices in place, including continuous deployments and blameless post mortems after production issues.• Migrated all server infrastructure out of a data center and into a multi-region AWS architecture.• Oversaw the architecture of the focal point of the customink.com site, the Design Lab in order to create a modern user experience and a strong technical foundation to build on.

Responsible for the product management of the company’s primary data warehouse product. Used the strengths of the columnar database architecture to identify target verticals and use cases.

Director of Product Management for a web analytics product. Delivered $10M in annual revenue with five major releases. Gained ⅓ of the top 100 online retailers as customers, 5x more than the nearest competitor.

Started the Austin office for a firm focused on product team outsourcing to technology startups. Oversaw a team of 10 and grew revenues to $1.5 million annually. Worked with clients from crafting product strategy through to deployment of initial product release.

Program Manager for the new Buying Chain product, focused on enterprise procurement. Buying Chain 2.0 was named e-commerce product of the year by InfoWorld magazine.