Andrew Hanscom Email & Phone Number

Newport Beach, Ca, Us

Driven by a profound mission to transform the way homeowners access clean, safe water, our commitment lies in a innovative technology platform for whole-house water filtration solutions delivering to homeowners (D2C) and through strategic partnerships (B2B) with home builders, resellers and installation partners nationwide.Our Manufacturer-Direct technology platform is focused on exceptional service, expedited supply-chain, ensuring unrivaled quality, reliability, and adherence to the highest industry standards, including NSF certification. Deeply committed to innovating technologies and providing resources that help our business partners and customers care for the health of their homes, change the broken systems that make us sick, and democratize access to clean, safe water for all.

Newport Beach, California, Us

Highly networked marketing strategy innovation leader with a mission to help brands succeed profitability in the global marketplace. Specialize in leveraging the power of traditional marketing approaches through digital ecosystems, and cross-marketing channels. Oversee the presence and performance on major online marketplaces (e.g., Amazon, eBay, etc.) with expertise in optimizing and streamlining supply chain operations for manufacturing and industrial companies. By integrating SaaS and Cloud resources to expand global reach and replace legacy platforms with responsive mobile and Omni-channel solutions. Collaborate with cross-functional teams to enhance the user experience and streamline the customer journey on Amazon Marketplace and Shopify ecommerce ecosystem. Implement data-driven strategies to improve conversion rates, average order value, and overall online sales.Lead digital marketing efforts across channels such as social media, search engine optimization (SEO), pay-per-click (PPC), email marketing, and content marketing. Utilize analytics and data insights to optimize digital marketing campaigns for maximum ROI.

Holmdel, New Jersey, Us

Launched Waterworks Division at Suntuity Solar. I spearheaded innovation efforts that drove the development, financing, building, logistics and operation of turn-key whole house water filtration solution that complimented sales conversions at Suntuity Solar.In my role, I managed the sales, marketing, operations and technology roadmap for the Division, covering critical areas such as hiring 25 person sales team, call center, distribution infrastructure, installation partnerships, and end-user support. By fostering technological innovation and implementing effective strategies, I was able to modernize and maintain our network, applications, and data to enhance overall efficiency.I partnered with leading direct manufacturers to create bundled, turn-key solutions. Thanks to a well-executed supply chain, direct 3PL warehouse stocking, and efficient shipping network, we could support Homebuilders, installers, and Residential Solar companies across all 50 states.

Ludwigsburg, De

As the Head of North America Business unit, I drove the development of national sales strategies and established a digital-first approach to our customer engagement. Working alongside a world-class team of engineers, I led the creation and support of a Shopify ecommerce strategy, resulting in a successful product roll-out and adoption rate that exceeded 150% growth in consecutive quarters.My expertise in ecommerce, SaaS, contact centers, behavioral analytics, customer data platforms, workforce engagement management, and artificial intelligence enabled me to create a connected and orchestrated customer experience at scale. Additionally, I executed a seamless logistics strategy that leveraged 3PL warehouses in multiple locations.One of my most significant achievements was the successful launch of our D2C brand of residential, commercial, and municipal ultrafiltration water purification systems both online and through our channel partner network.I recruited, hired, trained, motivated, and retained a top-tier team of talent that supported the growth of our business. In August 2021, Seccua was fully acquired by M+H.

Head of Global Sales, I managed the introduction of a cutting-edge omni-channel cloud platform GTM strategy for a 60-year-old USA-based manufacturer of luxury plumbing products. With a staggering 372K SKU's, I spearheaded a team of engineers in the design, construction, and launch of a cutting-edge B2B/D2C eCommerce platform on Shopify Plus, Amazon, and Wayfair marketplaces, which facilitated the company's seamless transition into the online retail market. We utilized innovative strategies such as 3D rendering, which enabled a swift and efficient integration of the platform.In this dual role, I also led a team of 26 performance based sales reps to surpass their quota by 141% by selling through 475 reseller partners. Navigating the complex implementation of the International Retail and strict online MAP policy played a crucial role in ensuring the company's success in international markets without disrupting valued channel partners and B2B resellers.☞ phylrich.com

Newport Beach, Ca, Us

I successfully launched a global team of engineers in developing and deploying an innovative ioS SaaS platform on AWS Cloud (PaaS). Our groundbreaking product, vFit, boasts the first-ever patented shoe fitting technology utilizing AI and ML to provide online shoe shoppers with the perfect size and fit.By partnering with 180 renowned online retail brands, we successfully monetized our go-to-market strategy. To ensure the best user experience, we integrated over 1.8 million shoe styles from 800+ top-rated shoe brands into our platform's database.I am incredibly proud to have led this transformative project and to have contributed to the advancement of the retail tech industry.

Central Jakarta, Special Capital Region Of Jakarta, Id

As the Head of North American Sales and Customer Service team, I led a team of 120 employees across 16 regional offices and oversaw a $700 million P&L. My role involved recruiting, motivating, and retaining top-tier sales talent and customer service representatives. Under my leadership, we successfully grew the supply-chain and logistics operation to include 16 3PL warehouse locations in the US and Canada.Asia Pulp & Paper is the second largest global paper company with a market value greater than USD $20 billion. Unfortunately, in September 2010, the International Trade Commission (ITC) and US Commerce Department imposed 47% tariffs on all coated paper shipments from China and Indonesia. As a result, APP made the difficult decision to close its US operations and exit the US market.

National Real Estate Endowment. 501c(3) structured to acquire and manage investment properties. Specialized in joint venture acquisitions of commercial Sale-Lease-Back office buildings and industrial properties.

Helped build Orthopedic representative network throughout LA and Orange County to gain traction in highly competitive spinal market. Responsible for the sales and distribution of spinal surgical implants, posterior and anterior spinal fixation devices, interbody cages and allograft bone. Selling to hospitals, Neuro, & Orthopedic Surgeons focused on recruitment, expansion and distribution of distributed metal and Stalif synthetic stand alone implant. Pioneer Surgical Technology known for its portfolio encompassing orthopedic, spine, and biologic systems was acquired by RTI Surgical, Inc.

As a seasoned entrepreneur, I am passionate about leveraging technology to transform the retail industry. FormaLogix was a cutting-edge start-up that specializes in retail kiosks, digital imaging, artificial intelligence (AI), database, cloud, and SaaS technology.Recorded a series of successful capital raises, secured $4 million in private equity funding for our new venture, through A and B rounds. Our investors shared our vision for revolutionizing the retail industry with innovative solutions that enhance customer experience and optimize business operations.

Atlanta, Georgia, Us

Publishing Paper, B2B sales to the Magazine, Catalog and Book publishing companies in North America

Bachelor Of Science - Bs, Marketing

College Prep School