SocialB is a boutique Digital Marketing and Social Media Training agency.My role was to help mature the business including developing client strategies, increasing capacity and capabilities, process improvement, and business resilience, whilst contributing to business growth, attracting new clients and growing existing ones. Client Strategy- I successfully converted an RFP for a limited PPC campaign into a significantly larger and long-term partnership. This included 2x… Show more SocialB is a boutique Digital Marketing and Social Media Training agency.My role was to help mature the business including developing client strategies, increasing capacity and capabilities, process improvement, and business resilience, whilst contributing to business growth, attracting new clients and growing existing ones. Client Strategy- I successfully converted an RFP for a limited PPC campaign into a significantly larger and long-term partnership. This included 2x website rebuilds, SEO, CRO, social media, and PPC across multiple brands.I turned a strained and unprofitable client relationship into a flourishing, enjoyable and profitable partnership for both parties, not simply retaining a contract that was at risk of being lost but expanding and extending it.- As a testament to SocialB's commitment to fostering authentic partnerships, I provided mentoring support to key contacts in our client base. This support strengthened their internal teams and fostered deep trust, flexibility, and resilience, benefiting our collaborative efforts.People and Skills - I bridged skill gaps through mentoring, CPD sessions, and innovative skill adoption in emerging technologies such as AI. This ensured our service offerings remained both dependable and continuously innovative.Systems and Processes- I introduced Standard Operating Procedures (SOPs), reducing operational uncertainty, and improving performance and measurability.- I introduced a programme reviewing systems usage and integration, improving efficiency and allowing the business to scale, increasing resilience, reducing overheads and improving data security. Show less

This was a TUPE of my previous role at CITB

CITB is the construction industry's Industry Training Board (ITB) and Sector Skills Council (SSC). CITB’s National Construction College (NCC) arm develops and delivers training.As a consultant (and later an employee) I advised and guided CITB's Head of Digital and Marketing Director and sat on the Change Advisory Board (CAB). While my role was broad and constantly evolving at a rapid pace, my primary responsibilities focused on:- Coaching the Digital Team and establishing a… Show more CITB is the construction industry's Industry Training Board (ITB) and Sector Skills Council (SSC). CITB’s National Construction College (NCC) arm develops and delivers training.As a consultant (and later an employee) I advised and guided CITB's Head of Digital and Marketing Director and sat on the Change Advisory Board (CAB). While my role was broad and constantly evolving at a rapid pace, my primary responsibilities focused on:- Coaching the Digital Team and establishing a centre of digital excellence- Implementing Continuous Improvement processes optimising both digital channels as well as their associated processes- Problem identification and resolution across multiple systems (CMS, CRM, hosting, work-flow software) and processes- Spearheading the resolution of significant resistance to CITB's digital transformation by building relationships with stakeholders, breaking down silos and fostering significant collaboration across CITB- Co-led the relaunch of citb.co.uk, attracting much praise from customers, industry and within CITB. A month-on-month increase in traffic by over 50% for six consecutive months far exceeded all expectations. - This reduced the load on the call centre by around 17% in year 1 and contributed towards a significant reduction in complaints and an improvement in industry relations.- Co-led the launch of goconstruct.org aimed at attracting new talent to the industry. My engagement with high-level stakeholders removed several very significant barriers to the success of this new website project.- I managed and mentored multiple external creative, UX and digital agencies. Show less

Having contracted to CITB for a number of years the Digital Team hired me permanently to retain my skillsets and expertise.

I founded Simius Web, offering diverse digital marketing consultancy services. This included end-to-end design, build and management of websites, alongside more specialised services such as social, auditing, accessibility, and process engineering.Against a backdrop of severe economic recession in Ireland after the collapse of the 'Celtic Tiger' bubble, I overcame various challenges to secure several major contracts in the first year - a testament to my negational skills and the value I… Show more I founded Simius Web, offering diverse digital marketing consultancy services. This included end-to-end design, build and management of websites, alongside more specialised services such as social, auditing, accessibility, and process engineering.Against a backdrop of severe economic recession in Ireland after the collapse of the 'Celtic Tiger' bubble, I overcame various challenges to secure several major contracts in the first year - a testament to my negational skills and the value I represent to clients.I enjoyed many highlights running Simius Web. I helped an NHS client secure funding for a website rebuild. I won a major tender to supply the Curriculum Corporation of Australia with document-to-accessible-HTML conversion services. My favourite was helping a small, local business grow from a one-man, Galway-based business to a thriving enterprise spanning several Irish towns - all from an initial budget of £500!- Provided a full suite of digital marketing and broader market analysis- Delivered end-to-end digital management services (Website design and build, email, hosting, security, site management, SEO, CRO, UX, UJ, CX)- Created business cases, and carried out audits and data analysis- Provided high-end niche services such as accessibility auditing and conversion Show less

TSO is the primary publisher for Parliament and Government agencies.I led the creation of a new digitally focused function, delivering web services to various public sector clients, including Parliament, the Highways Agency and the DVLA. My role spanned client management and process engineering, alongside continual improvement in content, technical build, design, navigation, best practices and coding standards (HTML, CSS, JS, SEO, CRO, UX, UJ, CX). In addition to my technical skills, my… Show more TSO is the primary publisher for Parliament and Government agencies.I led the creation of a new digitally focused function, delivering web services to various public sector clients, including Parliament, the Highways Agency and the DVLA. My role spanned client management and process engineering, alongside continual improvement in content, technical build, design, navigation, best practices and coding standards (HTML, CSS, JS, SEO, CRO, UX, UJ, CX). In addition to my technical skills, my diplomatic proficiency allowed me to foster relationships with stakeholders across a complex organisation and beyond, building buy-in and facilitating collaboration.- Saved £6m pa for my client through the application of emerging technologies - I was delivering Digital Transformation 10 years before the term was even coined!- Through the clear demonstration of long-term value and ROI, I grew our client's spend with TSO from £50k to £750k pa- As an advocate of equality and accessibility, I introduced and championed Web accessibility (WCAG) throughout TSO and into corporate governance. Show less

I spearheaded an initiative to improve processes and service provision. My drive for continuous improvement secured me a promotion looking after key trade and Government clients. Working with the Customer Service Director I led the design, launch and management of TSO’s e-Support department.- Through diligent Account Management, I increased sales and simultaneously reduced complaints and costs by a very significant amount- I demonstrated an aptitude for working effectively in… Show more I spearheaded an initiative to improve processes and service provision. My drive for continuous improvement secured me a promotion looking after key trade and Government clients. Working with the Customer Service Director I led the design, launch and management of TSO’s e-Support department.- Through diligent Account Management, I increased sales and simultaneously reduced complaints and costs by a very significant amount- I demonstrated an aptitude for working effectively in undefined situations/roles- I created and delivered training material alongside process engineering Show less