Helping B2B SaaS startups scale faster by achieving message-market and product-market fit through alignment across identity, product development, marketing positioning, and demand generation.

Partnering with NetApp Cloud Services Product Management teams to build and execute effective product, go to market, and demand generation strategies.

Delivering industry-leading training and certification courses to professionals wanting to improve and prove their Product Marketing skills.Want to get Product Marketing Certified?https://certified.productmarketingalliance.com/p/product-marketing-certified-core?fpr=andrew-hatfield-core

Providing tailored 1:1 mentoring to product marketers across the world through a targeted partnering process

Product Marketing Alliance was founded in March 2019 and has since evolved into the world’s biggest product marketing community. Their Slack channel and meetups unite 1,000s of PMMs all over the world and their mission is very simple: to promote and elevate the role of product marketing.Since their inception, they’ve been defining and debating the product marketing function and have published a number of industry-leading reports - like the State of Product Marketing and Product Marketing Salary Survey.“The community hasn’t just been an absolute wealth of knowledge and answers—it’s a place of constant inspiration.” The epitome of PMA, summed up to a tee by one very happy member.

Leading the marketing team at Arrikto, the leading provider of data automation and democratization for Kubernetes and Kubeflow.Simplifying and accelerating your Machine Learning on Kubernetes with a foundation built upon collaboration.

Leading the marketing team at Arrikto, the leading provider of data automation and democratization for Kubernetes and Kubeflow.Simplifying and accelerating your Machine Learning on Kubernetes with a foundation built upon collaboration.

Building and executing Go To Market strategies with a firm focus on customer challenges and the buyer journey as we help customers accelerate their adoption of stateful data services on Kubernetes.Driven by the Voice of the Customer with a strong emphasis on collaboration, Sales Enablement, customer advocacy, and business outcomes, I work cross functionally with marketing, operations, sales, pre-sales, engineering, product, and support to ensure our customers enjoy the very best experience.

Leading the cross-functional development of our go to market strategies to empower our customers to more easily solve their complex business challenges.Rebuilt our product marketing and go to market strategies from the ground up, with a sharp focus on customer needs and business outcomes. Led efforts to rebrand and successfully relaunch Mesosphere as D2iQ

Working with the Product Marketing and Management, and Engineering teams to enable Sales and Services to drive business growth and position Mesosphere DC/OS as the best platform for development, fast data services and agile transformation

Specialist advisor to enterprise customers across Australia and New Zealand enabling transformative Automation, Cloud and Storage solutions.Working with dedicated account teams and our channel partners to assist our customers with delivering innovative business solutions.

As the Practice Lead for Cloud Storage and Big Data I am responsible for the business success of the Red Hat Storage Portfolio across Australia and New Zealand.Working with valued customers and partners to deliver both traditional storage enhancements as well as new cloud storage solutions across; - Backup and Archive - Big Data and Analytics - Traditional Virtualisation - Private Cloud - Public Cloud - Storage as a Service - Object Stores - Digital Media (Video, Audio, Image, Transcoding, Streaming) - Application-aware (specifically with Red Hat's JBoss Middleware solution suite) - File Sync and Share - Containers - Platform as a ServiceThe Red Hat Storage Portfolio delivers customers and service providers with a cost-effective, software defined, scale-out storage platform that can run across commodity hardware, virtualised as well as private and public cloud platforms as well as being containerised.We enable customers to deliver true storage agility in an application-aware manner, while reducing risk and complexity.My responsibilities include; - Working with Enterprise, Commercial and Channel Account Teams to identify, qualify and win business - Working with the Channel Team to identify, recruit and enable direct and cloud channel partners - Working with field and product marketing to execute sales and marketing campaigns - Local A/NZ media spokesperson - Identifying market demands and defining go to market strategy - Collaborating with Product Management and Engineering to enhance our product offering and respond to market demandsAs the previous Red Hat Storage technology lead for Asia-Pacific, I now focus primarily on Australia and New Zealand with a leadership role within our global Storage Community of Practice.

As part of Red Hat's Solution Architecture practice, I work with our customers to enable them to solve their business problems using our world leading solutions, practices and consulting teams.Specialising in Storage, I am the Asia Pacific Product Lead for our Storage products - Red Hat Storage (GlusterFS) and Ceph.In addition, I work with local Australian and New Zealand customers to solve, design and implement solutions based on our Platform and Cloud technologies.These include; - Red Hat Enterprise Linux for the world's leading datacentre and cloud operating system - Satellite for systems management - CloudForms for cloud management - OpenShift for PaaS - OpenStack for IaaS - Red Hat Enterprise Virtualization for traditional virtualised workloads - Project Atomic for Docker containersI strive for excellence in all aspects of my role and work closely with our Sales, Consulting, Training, Support, Documentation and Engineering teams to ensure that our customers can meet their business objectives in a timely and cost effective manner.

Working on the Kubernetes v1.11 release as the Communications (Shadow) in the SIG-Release team.Activities include development and review of; - Marketing Plan - Media Releases - Blog announcements and other social media - What's New webinar

As a Principal Consultant in the APAC Services division of Insight, I worked closely with the Sales team to uncover, qualify, develop, present and close services opportunities.The role included working with customers at all levels to devel business requirements and deliver high level solution designs and then liaising with delivery oriented Technical Consultants to ensure customer solutions were implemented as required.As the lead Principal Consultant in Queensland, it was my responsibility to drive the services pipeline and own all opportunities. Reporting directly to the APAC Services Director, I assisted with the development of the Services division's go to market strategy as well as managing local delivery efforts.

As a member of the National Solutions Architecture Team, I am responsible for solution design covering end to end service delivery.I am the lead architect for all Queensland and Northern Territory projects as well as the National lead for IBM, EMC, Veeam, APC and Delphix.HP, Cisco, IBM, EMC, Microsoft, VMWare, Business Intelligence, Business Process, Identity Management, Application Integration

Technical Consultant and Team Lead for the Enterprise Active Directory project.100,000 users; 60,000 devices; 300 sites - initial application is Exchange 2007Integration with and migration from eDirectory and GroupWise. Includes integration with Novell nSure IDMQueensland Health is the largest public health department in the southern hemisphere.

Windows, VMWare, HPUX, SQL 2005Multiple migrations of physical to virtual, DR sites, replication, DSD certified secure zones

branch server and switch migration project. new windows 2003 and VMware gsx hosted windows NT, device and SNA migrations

Deployment of new active directory and exchange 2000 from windows NT and exchange 5.0 with user, machine, and data migration

Placed at Department of Child Safety, Department of Communities, Department of Aboriginal and Torres Strait Islander Affairs, Department of Disabilities with Shared Information Solutions (SIS)ICTR ProjectMigrations from Solaris to CentOS, physical to virtual, 6 domain distributed active directory forest, user and data migrations, windows desktop migrations, windows server upgrades. Led the user data migration team