I do what I do because I like the rewards from winning (and challenges from occasionally losing) at retail and love doing what goes into growing businesses and building brands. People…. whether consumers, work mates, or my family, are the reason I get up every morning. Being able to directly and indirectly impact their lives in a positive way and influence the way they think and behave is incredibly satisfying, professionally and personally.Professionally, during my career I have sought roles which provide the opportunity to do that at scale with multiple geographies and cultures. Every day I am constantly challenged by how to add more value to their lives, especially in a world where the rules for engagement are changing faster than ever before.It’s a challenge that I enjoyed sharing with the diverse range of people I led, motivated and/or listened to throughout the McDonald's System of corporate employees, franchisees, suppliers/agencies and of course our customers themselves.This has led me to develop strong interpersonal, communication, strategic and general management skills. I have a thorough understanding of how to connect with people across different cultures and believe that the most important word for growing businesses, building brands and raising kids is “why”.
40K Foundation
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Non Executive Director40K Foundation 2010 - PresentSydney, AustraliaA social enterprise leveraging proprietary technology to assist remote and underprivileged children in India and Cambodia to learn English.
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Svp Chief Brand And Strategy OfficerMcdonald'S Holdings Company (Japan) Ltd Mar 2015 - Mar 2022Tokyo, Japan -
Director Mcdonald'S Holdings (Japan) LtdMcdonald'S Holdings Company (Japan) Ltd Jan 2012 - Mar 2022JapanAppointed to the Board of Directors of McDonald's Holdings Japan. McDonald's Japan is a publicly listed company in Japan. -
Chief Brand Officer, Corporate Senior Vice President - ApmeaMcdonald'S Corporation Jan 2012 - Feb 2015SingaporeReporting to the President of APMEA, the role was responsible for overseeing the marketing, digital, strategy, planning, insights and menu development functions within the region which covers 38 countries, with 10,000 McDonald's restaurants and $18B in sales. Member of the APMEA Executive Leadership Team for 10 years.Had bases in both Tokyo (2 years) and Hong Kong (5 years) during this time. -
Chief Marketing Officer, Corporate Vice President - ApmeaMcdonald'S Corporation 2004 - 2011Hong Kong, SingaporeLed the planning, development and implementation of regional and market level strategies for Brand, marketing promotions, menu/beverage development, digital and media, price/value, communications/PR.Drove the development and implementation of relevant regional tactical activations across multiple markets including Prosperity/CNY Campaigns, Coca Cola Glass, World Cup, Olympics, National Breakfast Day, Happy Meals, App development for promotions and customer engagement.Led the policy development, selection and performance evaluation for the creative, promotions, media and digital agencies in the region.Led the development and/or implementation of tools to drive marketing effectiveness at McDonald’s and our agencies and oversaw the optimization of all functional structures, talent management and development. -
Senior Director, Global Brand BusinessMcdonald'S Corporation 2003 - 2004Greater Chicago AreaThe strategic and functional lead for growing Happy Meal sales worldwide. Planned and executed Happy Meal programs across the world. Directed multiple creative agencies, negotiated worldwide and geographic properties, oversaw selection, development and purchase of global Happy Meal toys. Facilitated the 4 zone family marketing committees and worked in close partnership with the internal (but multi-geographic) Business Affairs, Finance, Safety, Production Compliance and Legal teams. Lead the Global Happy Meal Board as the primary activation body.Served as the key leader of the McDonald’s global Disney alliance and the development of global entertainment alliances.Chicago based. -
Director Of Restaurant Systems & Supply, Senior Vice PresidentMcdonald'S Australia Ltd 2000 - 2003Sydney, AustraliaOversaw the supply chain, quality assurance, customer service, equipment purchasing and development, operations development, menu management and environmental management functions in Australia. Responsibility for McCafe strategy development and implementation. Member of the Global Purchasing Board, the Global Family Marketing Task Force, the Global Happy Meal Board and the Australian Top Management Team. Reported to the Deputy Managing Director and managed 51 staff with 4 direct reports.Developed and managed the Australian McCafe concept expansion, with the opening of 100 new McCafe’s between January 2001 and June 2003. Appointed by the McDonald’s Corporate Chief Operating Officer to establish and lead the Global McCafe Team. This team created the McCafe global brand identity and oversaw the concept testing and expansion of McCafe in each of the four zones around the world.Member of the Global Supply Board, involved with the ‘Supply Chain of the Future’ project which focused on global strategic sourcing opportunities. -
Director Of Brand & Strategy, Senior Vice PresidentMcdonald'S Australia Ltd 1997 - 2000Sydney, AustraliaLed the development of future growth strategies and implementation of a brand management approach to the total business planning process. Responsible for the management of our entire 2000 Olympic Games involvement, our first as a Global TOPS. Oversaw the complete planning and successful implementation of our 2000 Olympic Games involvement. Led all SOCOG negotiations to optimize our major on-site presence during the Olympics and Paralympics with 7 temporary restaurants and a team of 1,200 people. Was awarded the ‘Press On’ Award by the McDonald’s Global Chairman for the outstanding success of the project.Maintained management responsibility for the Communications/PR function and was the Officer responsible for the Pacific Islands development. -
Chief Marketing Officer, Senior Vice PresidentMcdonald'S Australia Ltd 1993 - 1996Sydney, AustraliaManagement responsibility for the Marketing, Communications/ PR and Sponsorship functions. Directed the advertising, sales promotions, brand management and marketing plan development and execution. Lead the partnership with the six Licensee Co-ops and National Licensee Committee. Member of the Global Marketing Board and the Asia Pacific Marketing Board. Reported to the Managing Director. -
Vice President, Director Of Supply ChainMcdonald'S Australia Ltd 1986 - 1993Sydney, AustraliaJoined McDonald's Australia in 1986 as National Purchasing Manager and was promoted to Director of Supply Chain in 1987 and Vice President and member of the Australian Top Management Team in 1988. -
Senior Product ManagerCsr Limited Jan 1985 - Mar 1986Sydney, AustraliaSenior Product Manager for Home Insulation in the National Marketing Department. -
Regional Sales ManagerCsr Limited Jan 1983 - Dec 1984Melbourne, AustraliaAppointed Sales Manager Victoria/Tasmania. In this role I had sales responsibility for retail, commercial and industrial insulation sales in the region and managed a team of 10 sales representatives. Prior to this appointment I spent a number of years in various divisions of CSR Limited having been awarded a CSR commercial cadetship for university and employment.
Andrew Hipsley Skills
Andrew Hipsley Education Details
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Digital Transformation -
Company Directors Course -
Mcdonald'S Global Leadership Development Program -
Marketing
Frequently Asked Questions about Andrew Hipsley
What company does Andrew Hipsley work for?
Andrew Hipsley works for 40k Foundation
What is Andrew Hipsley's role at the current company?
Andrew Hipsley's current role is Executive Director McDonald's Holdings (Japan) Ltd.
What schools did Andrew Hipsley attend?
Andrew Hipsley attended Iese Business School, Australian Institute Of Company Directors, Northwestern University - Kellogg School Of Management, Unsw Australia.
What are some of Andrew Hipsley's interests?
Andrew Hipsley has interest in Flying, Boating, Skiing, Tennis.
What skills is Andrew Hipsley known for?
Andrew Hipsley has skills like Marketing Strategy, Management, Brand Management, Marketing Communications, Board Of Directors, Senior Executive Leadership, Executive Management, Brand Development, Non Profit Director, International Sales, International Business, Corporate Branding.
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andrew hipsley
North Sydney, Nsw
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