Andrew Nguyen Email and Phone Number

Business support for Meta Advertising suite of products. Ownership of all globally escalated issues related to the Ads Manager UI, Ads Manager Creation/Editing Workflows, Ad Targeting, and Automated Ad Rules. Leverage 6+ years of Meta Ads product expertise to investigate, troubleshoot, and offer guidance to high-value advertisers.Investigate using suite of Meta internal tools to query ad log events and provide suspected fatal error codes to appropriate Engineering Oncalls for streamlined resolutionPartner directly with Engineers, Sales/Account Managers, Product Marketing Managers, and other cross-functional teams to prioritize escalations by revenue impact, while providing actionable workarounds to blocking issues.Contract through Spectraforce Technologies

Managed multi-channel advertising operations (onsite, paid social, and email channels)Assisted in onboarding of OMS - smoke testing integration with O&O ad server

Campaign management, multi-channel media buying, and ad trafficking (Facebook/Instagram/Youtube/DFP/TikTok/Snapchat) for BuzzFeed branded content partners and key BuzzFeed accounts (CPG/Auto/Tech/LATAM)Managed entire post-sale campaign life-cycle - working directly with Sales, creative production, research and ad insights, accounts receivable, 3rd party tagging vendors and ad agencies.Direct management paid social/ad arbitrage, actively monitoring Sales Org P&L, managing 6-7 figure+ monthly budgets, across dozens of live ad placements. Over 95% on-budget delivery with over $15MM spent in paid social auction (Meta, Tiktok, Pinterest, GoogleAds/Youtube, Snapchat).Created and maintained dashboard to automate monthly billing reconciliation, reducing team-wide SLAs from 4-5 business days to COB first business day of the new month, saving dozens of monthly man-hours, reducing errors, and ensuring timely invoicing.Created BuzzFeed/HuffPo/Complex Benchmarks ‘Self-Service’ dashboard - compiling real-time paid social and onsite display data, categorizing performance averages into dynamic dashboard by product, platform, vertical, cost-basis, etc., distilling information into a single ‘source of truth’

Daily management of dozens of ad campaigns, serving as the main point of contact for advertisers/agencies, research vendors, and internal teams regarding all post-sale topics related to the ad experience (e.g. asset delivery, QA, vendor approval, optimization, reporting, billing reconciliation). Supervised/trained two coordinators. Trafficked/Managed operational execution for over $40,000,000 worth of paid ad products.

Implemented and optimized range of local and national ad campaigns (CPG, Theatrical, Auto, etc.).Owned technical conversations with external teams regarding asset specifications, 3rd party data discrepancies, and reporting/delivery.Worked with 3rd party vendors to troubleshoot data discrepancies, QA rejections, bugs, and tagging errors.