Leading the integrated Marketing team at this iconic brand to drive step change growth by demonstrating that it pays to compare. Simples!

Founded The Whole Picture; a marketing consultancy that creates value by helping clients unleash the power of their whole brand. Our work with clients drives growth by ensuring brands are Positioned On Purpose, can Make Their Market, are Built Inside Out and are ready to be Competitive By Design. Collaborations include Sauce Consulting, BusTech Group, FUTU, Brabham Automotive, IMB Bank, Olga's Fine Foods, Compare The Market, Integria and IPG Mediabrands.

Scaled this 'upstart' agency by helping brands, such as ING, Fitness First, Torrens University and Cadbury to challenge their status quo. Achieved strong EDITDA growth, launched new service offerings in Design, Customer Experience and Challenger Thinking and won significant new business including Cadbury NZ, OPSM, Fidelity International, AMP Life and Brabham Automotive. Proud winner of Ad News Small Agency of the Year.

Drove a change agenda within this most 'traditional' agency, whilst also delivering strong commercial and creative growth. Clients included Tourism Australia, Telstra, GE, Toshiba, Mars, Virgin Australia, Visa, Foxtel and Fox Sports. Achieved 15% revenue growth YOY and won $4M new business; including creating bespoke agency model ('the Kitchen Table') for Campbell Arnott's. Proud winner of B&T Campaign of the Year for Dolmio 'Pepper Hacker'.

Led a 4 year creative and commercial renaissance built around a vision to be 'world famous in Wellington'. Clients included; NZPost, Kiwibank, Dulux, NZTA, Toyota, Absolutely Positively Wellington and Mitsubishi. Delivered 20% YOY revenue growth, $5M in new business and unprecedented creative recognition - including Gold at Cannes, EFFIES and SPIKES, plus a prestigious Wellington GOLD Award as the most creative business in the NZ capital. Highlights:2014The Gunn Report: 17th Most Awarded Agency and 3rd Most Awarded TVC in the World, Case for Creativity Cannes & Effie Gold, NZTA 'Mistakes'Cannes: 3 x Gold Lions, 2 x Silver Lions & I Bronze Lion; NZTA 'Mistakes' & 'Blazed'D&AD: In Book; NZTA 'Shopkeepers' & 'Blazed'One Show: Gold (NZTA 'Mistakes), Bronze (NZTA 'Blazed') New York Festival: Grand Prize (NZTA 'Mistakes), 2 x First Prize (NZTA 'Mistakes'), 2 x First Prize (NZTA ' Blazed')TED: Top 10 Ads Worth Spreading, (NZTA Mistakes)AXIS: Grand AXIS, 2 Grand Prix, 4 Golds (NZTA Blazed), 3 x Bronze (NZTA Shopkeepers)NZ DM: 2 x Gold, NZTA Flashdrive2013Caples: Gold (Wellington Ukulele Orchestra), 2 x Silver (NZTA Flashdrive)Best Design Awards: Purple Pin (NZTA Flashdrive), 2 x Gold (NZTA Flashdrive & Wellington In A Pint), Bronze (Toyota 86) NZ EFFIES: Silver (Ukelele Orchestra), 3 x Bronze (NZTA), Bronze (Mitsubishi)Spikes Asia: Gold, NZTA Radio LegendsWellington Gold Awards: Creative GoldCannes: Bronze Lion (NZTA Flashdrive), 4 x Bronze Lion (NZTA Radio Legends)One Show Interactive: Bronze, Flashdrive, NZTAAXIS: 3 Golds, 5 Silvers, 6 Bronze, NZTA, Kiwi Rail, Ukulele OrchestraNZ DM AWARDS: 2 Golds & 1 Silver, Toyota 862012NZ EFFIES: 3 x Gold, ('Bloody Legend' , NZTA)Cannes: 2 Silver Lions (Dulux, Kiwi Rail) & 2 Bronze Lions (Toyota, NZTA).D&AD: Yellow Pencil (NZTA).

Responsible for integrated 'Team Vodafone' and Yellow Pages business across 3 Clemenger Group agencies; Colenso BBDO, AIM Proximity and .99Highlights:AXIS 2011: 8 Golds including Integrated, Titanium and Grand AIXS, Yellow Chocolate, Yellow Pages Group New Zealand.Cannes 2010: Gold Lion (Media), Silver Lion (Titanium & Integrated) & Bronze Lion (Cyber), Yellow Chocolate, Yellow Pages Group New Zealand. SPIKES Asia 2010: Grand Prix (Media), Gold (Integrated) & Silver (Digital) for Yellow Chocolate, Yellow Pages Group New Zealand.NZ EFFIES 2010: Silver, Vodafone ‘Symphonia’; Bronze, Yellow ChocolateB&T Campaign of the Year 2010: Yellow Chocolate, Yellow Pages Group New Zealand.

Managed integrated client group including Foxtel, Aussie Home Loans, Macquarie Capital and Fox Sports.Highlights:Caxton 2008: Quinlivan winner, FOXTEL, Cannes 2007: Sliver (Film) FOX SPORTS, Bronze (Film) FOXTEL.

Account Service leadership with specific client responsibility across Nestle Confectionary, Diet Coke, Powerade, Nestea, Australian Wool Innovations, and ABC Shop. HIghlights include:Implementing integrated planning process, including hiring of first full time Planning Director 2 new business wins: AWI (Jan 05) and ABC Shops (Aug 04)AFA Effectiveness Awards 2004: Finalist, Diet Coke, B&T Campaign of Year 2004, Diet Coke

Learnt the craft of account management at the 'University of Advertising' from clients including Budweiser, Vodafone, Kraft Foods, Barclaycard, The Food Standards Agency, British Gas and Thomson Holidays.Highlights include:Establishing long running, popular campaigns, such as Terry’s Chocolate Orange and Barclaycard.New product launches for Bud Ice and Bud Light into UK market.The launch of Barclaycard’s Premier League sponsorship.