Andrew Hurdle, Mba Email & Phone Number

Iselin, New Jersey, United States

Iselin, Nj

- Strategize, develop and implement go-to-market campaign plans to drive North America market share growth and increase profitability for Ansell healthcare products into acute care markets.- Act as regional product manager for NA region to ensure product strategies are clearly understood and implemented into the region within guidelines defined by brand leaders. - Lead the development of defined sales support tools and execute customer marketing programs with Marketing Communications team and external agencies ensure core messaging are communicated in marketing materials.- Build marketing relationships with key customers (End Users, National Distributors, IDNs, GPOs) and other industry partners to effectively implement programs to drive market share growth- Responsible for managing effecting new product launches within the region which includes implementing commercial launch campaigns, portfolio positioning management, forecasting and post launch reporting- Act as regional commercial leader and product expert contact for the sales organization.

Iselin, Nj

- Develop and implement top level marketing campaign plans to drive Ansell market share and revenue in the US and Canada for Ansell Examination and Surgical gloves in Alternate Care Markets (Healthcare, EMS, Veterinary and other specialty markets). - Act as a product manager within NA region for branded and private label examination gloves. Ensure private label exam strategies are clearly understood and implemented into region within guidelines defined by Brand/PPMs.- Development vertical specific sales support tools and distributor marketing programs with sales leadership to ensure target sales messaging is communicated in marketing materials. - Foster marketing relationships with large direct end user customers, key distributors and OEM partners to effectively implement programs that build market share and generate revenue. - Coordinate with respective sales leaders on all product introductions, promotions and market segment penetration programs.- Utilize CRM systems to effectively develop, manage and measure ROI of marketing programs. - Provide monthly reporting of top projects and sales efforts to executive leadership with explanations, actions and next steps.

Parsippany, Nj

­-Develop and implement marketing strategic plans and goals to meet corporate objectives and increase market share and profitability of products and services in focus areas.­-Develops and manages partner contracts, promotions, programs, and account activities.­-Forecast, formulate, and manage market budgets and product pricing in the Americas for focus areas.­-Analyze sales reports and market trends, identifies market opportunities and account targets; Characterize the Americas market size and company’s market share specific to revenue and product/market features; Detail competitive activities and company’s value position.­-Acts as liaison between executive management and sales organization to ensure corporate marketing plans and sales activities coincide.­-Track effectiveness of end user marketing programs, recommend pricing, promotions, and programs to meet sell through and return on investment goals.­-Work with inside marketing communication group to develop promotions, and educational and promotional materials to increase sell through; Develop new product introduction packages and communicate information to distribution network; Build product and company image in target markets.­-Manage the preparation and delivery of product marketing materials to National Accounts and key distributors, including the sales team.­-Prepares and presents ongoing reports to executive management.

- Develop annual marketing plan in conjunction with sales department, which details activities to follow during the fiscal year that will focus on meeting organizational objectives. - Conduct analysis of target market, current market conditions and competitor information - Determine and manage the marketing department budget - Manage and coordinate all marketing, advertising and promotional staff activities - Identify, schedule, and coordinate industry specific exhibitions and national distributor sales meetings- Develop sales presentations and training programs for internal and external sales personnel- Maintain marketing databases, prospect mailings and marketing activity reporting- Develop sales literature, product labeling, and packaging designs - Manage all aspects of print production, receipt and distribution.

- Prepare and distribute marketing materials to remote sales representatives, distributors, and end-users - Assist in scheduling trade shows & training programs- Prepare department reports and meeting agendas- Assist in developing sales presentations- Develop contact database and prospect mailings list- Assist in creating sales literature, product labels and box design- Provide customer service support when needed

- Serve as the initial point of contact and facilitator of the grant writing process to constituents through proposal, budget and contract development to acquire federal, state, and external funding to contribute to the 30 million plus dollars in total funding - Review and edit multi-million dollar proposals, grants, budgets and contracts for compliance with regulatory bodies and completeness- Respond to RFP/RFAs and coordinate events to develop and increase funding opportunities and external investors- Created and maintain University personnel database to amalgamate funding opportunities to appropriate faculty and staff members - Execute multimedia presentations, grant writing seminars and budget development workshops for University personnel - Design and develop graphics, brochures, fact sheets, logos, and other promotional products and external communications via web, direct mailing, and hard copy literature

- Facilitated traffic flow strategies for retail sales floor- Plan and carry out regional market research and analyses.- Provided administrative and customer support for retail stores- Constructed monthly Quota Planner Report- Performed preliminary Field Audit Report (F.A.R.)- Coordinated training of retail store personnel

-Coordinated summer promotional calendar for Pabst Brewing Company-Scheduled all aspects of a professional calendar shoot (photographers, studio space, models, Transportation, and caterers) - Developed creative print and online marketing collateral- Circulate sales literature to distributors and wholesalers - Maintained supply inventory and purchasing - Provided clerical support

Masters, Business Administration (Mba)

B.S., Marketing

Activities and Societies: Phi Beta Sigma Fraternity, Inc American Marketing Association Student Government Association