Media Measurement:- Oversees the measurement and analysis of media campaign performance- Develops and implements measurement frameworks to evaluate the effectiveness and efficiency of advertising campaigns across various media channels- Oversees all measurement and audience data being executed by UNFI's strategic media partnersAudience Segmentation:- Collaborates with cross-functional teams, including data science, data services, and third-party service providers to develop and refine audience segmentation strategies- Utilizes data-driven insights to create and maintain audience segments based on demographics, behavioral attributes, and customer journey stages- Works closely with media planning teams to align audience segments with targeted advertising initiativesInsights & Recommendations:- Provides actionable insights to enhance and target engagement with consumers- Translates complex data into actionable insights and recommendations for internal stakeholders and external partners.- Provides guidance on campaign optimization strategies, targeting refinements, and media budget allocation based on performance analysisCollaboration & Leadership:- Works closely with internal teams and external partners to ensure alignment on measurement methodologies, data sources and reporting standards- Leads and mentors a team of analysts responsible for data collection, analysis, and reporting- Coordinates between UNFI and strategic partners to build and execute media initiatives- Assists strategic partners with UNFI data requirements, implementation and execution

- Leads business and analytical research initiatives for a wide variety of innovative opportunities, including: - Researching, assessing and sizing new innovative revenue streams; - Creating and maintainingtracking mechanism to capture existing innovation opportunities; - Leading exploratory activities around crowd-sourcing innovative concepts from associates; - Partnering with other functions across the company to design tests to assess business viability; - Leveraging insights to anticipate customer pain points and tailor solutions appropriately; - Articulating impact of analyses and business decision support using financial measures; - Developing and presenting business cases to financial and business leadership- Working with stakeholders and subject matter experts across the company, develops business models and strategic approaches to opportunities to develop new lines of business- Supporting the Director of Innovation, serves as a key resource for innovative business activities across the company and helps to capture, accelerate and amplify innovative success stories across the enterprise

- Headed development of Executive-level Operational & Financial Reporting suites for targeted Distribution Centers, driving focus on operational KPIs & financial impact- Led a division-wide M&A-driven initiative focused on identifying & revising the account mapping structure for newly-acquired companies, including developing sophisticated understandings of business processes, business owner priorities & financial adjustments needed to reflect updated mapping and the corrected baseline;- Spearheaded M&A-driven Finance initiatives, including Gross vs. Net revenue recognition projects for newly-acquired companies. Facilitating cross-functional conversations with company leaders, translating business requirements into finance-appropriate terms (and vice versa). Coordinated with accounting teams to identify & resolve issues as appropriate;- To improve productivity & strengthen interdepartmental relationships & communications, partnered with business owners & high-level stakeholders across the organization to define & communicate Finance-centric priorities, opportunities & business needs;- Created white glove P&L Cost Center reporting solutions for Professional Services Leadership, including Sales & Marketing Operations teams;- As the wraparound Finance Support Owner for the Marketing Department, served as lead contact for all finance topics, created innovative reporting & financial scorecards for Leadership & developed innovative solutions to drive insight into financial performance

- Evaluated & formulated strategy around competing SaaS products, and collaboratively identified, designed & developed innovative product offerings with multiple departments to drive product advancement;- Spearheaded the design & implementation of the short- and long-term Product Roadmap, including the identification and development of opportunities in the 1-3 year timeframe by leveraging Aha! Roadmapping software;- Translated business requirements into strategic requirements, ensuring that both were defined in actionable terms;- Strategically allocated development capacity toward long-term initiatives, the development of market-disrupting feature functionality & addressing competitive gaps;- To address internal silos & unify communications, partnered with multiple internal stakeholders (e.g. Sales, Marketing, Products and Customer Service) to define & communicate strategic product positioning & value proposition messaging to customers & sales teams;- To address internal & external stakeholder requests, founded & led the Product Documentation group, revamping over 100 technical & end-user facing documents in its first 3 months & developing processes to support enterprise-wide technical & end-user documentation needs

- Developed, implemented & supervised the Corporate Compliance Program;- Managed all corporate Financial Operations, having ownership of A/P, A/R, Payroll & other Financial activities across the organization & its subsidiary companies;- Led the implementation of MS Great Plains Financial, including defining & translating business requirements, developing financial operating & reporting processes and consulting with business & technical leads to promote best practices;- Authored corporate documents (such as financial modeling, statements & competitive analyses) for internal & external stakeholders, including the Board of Directors & Executive Leadership, and providing major contributions to documents for current & potential investors;- Conducted high-level operational & financial analyses, preparing strategic initiatives to maximize corporate efficiencies & meet management objectives