Lead digital marketing efforts for Brooklyn Bedding’s ecommerce properties and retail stores, including but not limited to, paid/performance, organic, and affiliate channels. -Setup and manage campaigns across paid search (Google, Bing), paid social (Facebook, Instagram) and display channels-Oversee Brooklyn Bedding affiliate program; manage day-to-day relationships with top partners.-Execute SEO optimization; technical, on-page, local seo.-Assist with Ecommerce platform management (e.g. Shopify)

Support on-page and off-page search engine optimization strategies that led to year-over-year growth in organic traffic and conversion for our clients. Responsibilities include website audits, keyword research & mapping, backlink analysis, meta data recommendations, content optimization, measurement, technical SEO and local SEO. I delivered my insights and recommendations to clients in written form and verbally. I also contributed to content on the company blog.Hands-on experience with platforms such as: Google Analytics, Search Console, Moz Tools, SEMrush, Screaming Frog, BrightEdge, Majestic, Ahrefs, WordPress, Moz Local, Yext.

As an Internet Marketing Specialist (link builder), I executed customized link research and acquisition campaigns using targeted link development tactics to improve clients' traffic and visibility, including but limited to content placement.

Executed digital fulfillment for CPM, CPA, and CPC advertising campaigns through real-time programmatic bidding. I became proficient with trafficking ad tags, text ads, and standard web, mobile and video creative across self-serve ad exchanges, including by not limited to Appnexus, Rubicon, YouTube, Adwords Facebook, LinkedIn. Responsible for daily account management, measuring campaign performance, and client relations and partnering with the sales team to acquire new business.

Supported link building and content marketing strategies by brokering partnerships with clients and publishers. Developed proficiency in advanced Google search commands.

March, 2010-2011: Contracted to develop and execute Google AdWords search marketing strategies for BounceU. Responsibilities include keyword research, campaign set-up, copywriting, conversion tracking, reporting and ongoing PPC campaign optimization for 50+ franchises.

Responsible for compiling, editing and uploading content the Arizona Foothills Magazine and Estates West Magazine websites. Content includes article text and images, local event listings, luxury business directories, contests and photo galleries. Wrote feature online articles for Arizona Foothills Magazine. Prepared e-newsletters with thousands of subscribers. Optimized images for the web and emails using photoshop.

Responsible for managing a weight loss contest by organizing product testimonials, and photos, for editing and compliance review, and storing for use in Freelife's publications and websites. Assist in outlining and compiling content for print and online publications. Collaborate with I.T. and graphics teams to complete online and offline projects. eCommerce product maintenance.

Completed on-the-job training, and then applied proven techniques in online media buying, search engine optimization and pay-per-click management for a variety of clients. Activities included PPC budget management and analysis, conversion tracking, keyword analysis, and other statistics. Attended Sitewire’s 2008 Media School during which attendees train on basic and advanced tasks required for creating and executing online marketing. Google AdWords Certified.

Editorial Assistant for ASU Magazine-coordinated the collection of photos from individuals, public relations professionals, and various archives. Edited various news and marketing summaries for a monthly e-newsletter. Researched and summarized the best practices of student alumni associations at several university and brainstormed ideas with the ASUAU.

Game day intern with the Media Relations and Marketing offices, and Season Ticket Sales Rep (cold calling) and Box Office Rep with the Ticket office. Assist in the execution of game entertainment and corporate sponsored promotions at football and basketball games. Host media representatives, gather statistics, and transcribe quotes.