Andrew Reid Email & Phone Number

London, Gb

London, Gb

London, Gb

London

Insight-driven, event / exhibition, creative agency with an emphasis on digital interaction, customer engagement and amplifying a brand's social media presence.Remit embraces corporate strategy, insight and coms planning, marketing, business development and strategic partnerships. 85% of business is global and spans ICT, automotive, engineering, financial and professional services. 90% blue chip clients.

London, United Kingdom

Penn Schoen Berland - Entertainment and Media Division; incorporating First Movies International. Research and consulting experts in the entertainment and media space, specifically acting as advisers to the movie and TV industry, online gaming brands, publishing and digital content providers. In advising these industries, our focus is on global capabilities and reach that support:-1) Global strategic green light studies for Hollywood franchise film productions2) Global positioning studies for feature films3) Global market studies for new home entertainment propositions and product pricing4) Ad and trailer testing and media optimisation5) Post-production film evaluation using test screenings

London, United Kingdom

Investor in Verve Partners Ltd. - experts in creating online brand communities to capture insights and into consumers' attitudes and habits, and to support innovation programs.

Leading developer of software and (saas) services for building and managing online communities to capture consumer insight. Based in (panoramic) Vancouver, BC.

Strategic, global research and insight group.January to Dec 2009 Global Board Director, GfK Custom Research. Held two positions: MD GfK Custom Research, Global Accounts and then latterly, Board Director, Innovation StrategyPortfolio comprising such familiar names as: P&G, Coca-Cola, Colgate Palmolive, Kraft, Nestle, Pernod Ricard, HP, Microsoft, Motorola, BP, etc.Focus on strategic relationship management and account development across global clients. The subsequently managed strategic innovation which involved working with the major GfK Custom Research disciplines on creating competitive advantage through product and service design, process innovation and new business model innovation. This also included initiating a group repositioning exercise and leading digital strategy development. Additional assignments included 1) evaluation of an acquisition target in the digital space; 2) acting as champion for a strategic initiative in business intelligence systems for integrating data and insight from diverse sources, with a user-friendly interface and dynamic reporting module; and 3) facilitating the integration / merger of a specialist (Swiss) consultancy in employee research and engagement.

Archer Young specialises in business performance improvement with an emphasis on employee motivation schemes, change management programs and leadership development. The core proposition was based on the Human Synergistics suite of surveys for organisational culture assessment and alignment.

Head of sector serving technology clients.Primary key account: Ericssonwww.imagination.comPioneering brand experience group with hubs in Europe, North America and Asia. Imagination employed diverse range of experts across all communication, design and theatrical disciplines: strategic planners, copy writers, art directors, graphic designers, choreographers, lighting and sound designers, film directors and producers, web design and retail design - all blended to ensure all brand touch points convey the same message / experience.

Ba International Economics, Business And Economics

High School Diploma, General Curriculm