I am responsible for leading strategic employer brand projects to bring the firm’s employee value proposition to life. This includes overseeing external talent attraction and recruitment marketing globally and consulting on key HR and marketing communications programmes and initiatives. My focus for this role includes:- Oversee and guide the EVP and employer brand communications strategy, ensuring our people have a consistent and compelling brand experience across the employee lifecycle - Lead the development of global and local recruitment marketing programs for key markets to attract the best talent including entry level (students and grads), lateral hires (associates and partners) and business services talent- Oversee the ongoing growth and innovation of the firm’s global and local careers presence online, including digital and social media channels, applicant tracking systems and the end-to-end candidate experience- Lead strategic digital recruitment marketing campaigns to build brand awareness and generate interest in key roles across functions and practice groups—globally and in key local markets - Manage the development of recruitment content marketing, including video production, photography, and editorial to elevate the employer brand externally- Work with key firm partners and leadership, marketing and people functions, and external agencies to embed the Firm’s EVP and champion its effective implementation and evolution in the external market- Drive understanding and adoption of the EVP across the practice groups and regions and leading on key engagement programmes- Lead and consult on Firm-wide internal and external diversity and inclusion communications and on strategic D&I projects including inclusive hiring strategy and the production of D&I focused recruiting content- Develop and implement tools and initiatives to communicate successes and demonstrate value of the firm’s employer brand programmes globally

As Global Recruiting Communications Manager, I was responsible for developing and implementing external recruitment marketing initiatives to attract the best talent to the Firm. This includes the development of employer brand communications, for students/graduates and experienced hires, which are compelling and help build the White & Case brand in market. My focus for this role includes:- Developing and evolving the global recruitment communications strategy- Contribute and develop the Firm’s employee value proposition and employer brand strategy - Development of localised EVP messaging in key markets - Develop integrated recruitment marketing communications programmes to support recruitment objectives and bring the EVP to life globally- Guide the development of the Firm’s global careers presence online, including digital and social media - Educate and work with recruiting partners, people and marketing functions to help their teams champion and understand the global employer brand strategy

As Global Employer Brand Manager, I was responsible for increasing the global profile of Willis Towers Watson as an employer and to drive awareness and consideration to attract, retain and engage the best talent. I am currently focusing on the following key areas:- Design, development and delivery of the global EVP and Employer Brand framework- Digital channels content marketing strategy, including social media development and execution - Internal and external careers website development and on-going innovation- Support in the design of the new Oracle HCM Talent Acquisition Cloud (Taleo ATS) - Lead, build and advise on multi-channel recruitment marketing campaigns for experienced and campus hires- Develop global recruitment marketing tools to enable and support regional and in-market partners - Lead Regional Teams in defining the right segmentation, targeting and positioning strategy to sustain their local talent attraction needs- Monitor and measure brand health and performance via external insight studies and digital attraction channels- Global Lead for Inclusion and Diversity initiatives for talent attraction.

As Global Employer Brand Manager my focus was to promote IHG's winning culture and reputation through effective communication of the EVP to drive awareness, preference and consideration to attract and retain the world's best talent. As part of my role I was involved in the following:- Defining and executing the Global Communications strategy to drive awareness and consideration of IHG's Employer Brand through multi-channels, including Digital and Social Media- Lead Regional Teams in defining the right segmentation, targeting and positioning strategy to sustain their local talent attraction needs- Lead brand insight studies, working with external agency partners, to understand candidate preferences, drivers of employer attractiveness and our position in the competitive landscape, using this insight to build local people plans for execution- Lead multi-channel recruitment marketing campaigns for experienced and graduate hire- Support the Global Resourcing Team with all the online/digital tools necessary to source and attract the very best people to the company- Lead and Develop a Global Employer Brand Ambassador Programme.Key Achievements:- Evolution and communication of a new Employer Brand identity including external re-brand, global media campaign and implementation of a new careers website- Employer Brand Evolution Project received three 2016 Employer Brand Management Awards and one Personnel Today 2016 Employer Branding Award- Reverse Mentor to EVP and Board Level Directors

This role presented me a brilliant opportunity to build and develop the Digital and Social Media Strategy for one of the world’s leading hotel companies, IHG. As part of my role I am involved in the following:- Define and lead the digital and social media strategy for IHG’s Employer Brand- Develop, communicate and implement community management plans, which detail the objectives, goals, strategies and measures tactics for the targeted segments- Champion and build any associated business cases to ensure Employer Branding and Careers are present in IHG’s brand channels- Monitor all relevant competitive activity across the marketing mix and make appropriate recommendations to management.- Identify new innovation e.g. new digital and social media platforms and technology- Support and up-skill Senior Leaders through to Board Level on Social Media- Develop Company Strategy on LinkedIn and implement social media Senior Leader StrategyKey Achievements: - Development and launch of a Global Employer Brand Ambassador Programme and supporting training tools, to encourage and develop colleagues into brand ambassadors for IHG- Development of Content Marketing Strategy on Social Media

SummaryResponsible for developing and implementing the Internal Communications strategy across the region, working closely with the Operations Support and UK& I Leadership team. Essential duties and responsibilities - Day to day management of all our UK&I Managed Estate communication channels - Maintain the integrity of the Employee Brand through all communication channels including Social Media- Communication of all new initiatives and projects following Operations sign off - Produce engaging and effective communications for all reward and recognition schemes - Implement communications and content plan and manage the Operations calendar to ensure on time delivery, renew and embedding of projects- Measure and evaluate the communication channels- Find ways to innovate and be creative which help to continually improve communications and drive engagement across the organisation- Support the promotion of the IHG brand with external organisations and via Social MediaKey Achievements: Successfully launched and managed the IHG Global 'Winning Ways' Competition: Over 200 videos submitted, 790,000 views on YouTube and YouKu, UK& I 'Winning Ways' Engagement Index increased to 91% in the 2013 Engagement Survey

Communications Responsibilities:- Responsible for the development and implementation of nationwide marketing and communications strategy - Responsible for all internal and external communications, ensuring consistent, engaging and clear messages are delivered - Lead in promoting the brand within an allocated budget across a 42-branch network nationwide- Responsible for reviewing and evaluating marketing strategy performance - Editor of engaging, modern and attractive Company newsletter - Copywriter for trade publications, press, website and social media- Responsible for creating compelling and informative presentations.Key Achievements: Successful implementation of engaging and creative marketing strategy.Key Achievements: Website visits daily and monthly doubled in the first year of website management.Bid Writing and Management Responsibilities:- Ensured the timely delivery of well-communicated, compliant, visually strong and commercially sound bids- Managed bids, including the planning, writing and review of proposals- Researched and wrote content, methodologies and method approaches- Organised and hosted kick-off meetings, Bid Strategy/Development meetings and Review 
Meetings with Operational Directors, Finance Directors and the Chief ExecutiveKey Achievements: Helped lead the Company to acquire over £15m of new business through the award of over 20 contracts since 2010.