In this role I started the analytics and product development teams at Arc Worldwide. We built multiple products incorporating AI and ML, which were recognized within Publicis as Best In Class for commerce marketing. They included:- Commerce Connections Planning: a tool built to help determine which retailers to spend with, what tactics to spend on, and projected ROI.- Retail Media Management: designed to standardize metrics across platforms to allow apples-to-apples performance comparisons within Retail Media Networks (RMNs). The tool also processed historical results to create self-referential benchmarks.- Commerce Measurement: a modeled approach designed to isolate the impact of shopper and commerce marketing programs, and report on the incremental Return on Ad Spend (ROAS) of those programs. I was also one of 15 Groupe thought leaders in the CPG space chosen to help define Groupe Core AI capabilities. In short, my teams help our clients make data-driven decisions through all stages of the marketing process. We create data-centric products and measurement solutions that fill unmet client needs.

I lead teams that support our clients in three key disciplines: data science, digital analytics, and shopper marketing measurement. Over the past five years we have developed a suite of products and bespoke solutions for clients across CPG, Financial Services, Pharma, Manufacturing and more, growing team revenues more than 20X in the process.I have two professional passions: using data to help clients make better marketing decisions, and developing exceptional talent and high-functioning, collaborative teams.

Manage all analytics engagements, including digital analytics, statistical measurement, and predictive modeling.

Hire, develop, and lead team responsible for all aspects of digital analytics including requirements gathering, technical implementation, reporting, and analysis- Developed and gained approval for multi-year plan focused on improving data quality, automating report production and delivery, and increasing analysis capacity- Produce business reporting and analysis for multiple internal teams and C-level for more than 20 public facing websites- Manage budget, contract negotiations, and vendor relationships for multiple measurement technologies including Adobe Analytics, Adobe Target, Foresee, and OpinionLab

Perform Facebook analysis to help teams understand how news feed algorithm works, and how to improve performance. Analysis changed the company approach to Facebook advertising- Performed test that resulted in significant efficiency gains in Facebook advertising- Support business teams in digital marketing reporting and analysis to improve marketing performance- Created and developed food trend analysis tool to aid in new product development- Led analysis on pilot program attempting to tie digital marketing to offline sales in real time- Acted as Subject Matter Expert for web analytics and digital marketing, including display advertising

- Performed analysis and built marketing strategies rooted in data for numerous clients in healthcare, ecommerce, consumer packaged goods, and manufacturing industries.- Designed lead generation plan to identify and track leads for a manufacturing client that resulted in 25% of site visitors self-identifying (results presented at eMetrics San Francisco 2012).- Performed analysis that led ecommerce client to 100% increase in conversion rates.- Wrote Year 1 digital marketing plan for multibillion dollar retailer launching an ecommerce division.

- Managed overhaul and re-launch of caldrea.com and mrsmeyers.com in Fall 2005, making functional changes that resulted in 50% higher conversion rates- Increased division revenues and profits 260% in one year, when rest of company increased 40%- Managed all content and functional website development, adhering to brand standards while meeting business needs -Monitored Web Analytics, identifying areas for improvement and opportunities for increasing conversion rate and order size- Managed and implemented all online marketing efforts, including marketing strategy, plan development, measurement and optimization

-Manage and develop Paid Inclusion product offerings, including Yahoo! Search Submit Pro, Yahoo! Shopping, Froogle, Google Base, and others-Quadrupled program revenues in six months-Increased number of managed client web pages from 17,000 to 800,000 including multiple Fortune 500 companies-Work with technical team to design, develop, and implement program management tools

- Researched, planned, negotiated, and executed multi-million dollar media plans for General Mills brands, including HoneyNut Chex, Boxtops for Education, and Nature Valley Granola Bars- Initiated efficiency analyses, including developing a spreadsheet application that eliminated repetitive paperwork and saved 1000+ work-hours- Implemented new software system, becoming department expert and acting as liaison to the client, receiving multiple commendations from client for outstanding customer service - Trained and managed 2-3 media analysts in media planning- Negotiated and purchased radio time in multiple markets