Andrew Bridge

Andrew Bridge Email and Phone Number

Co Founder and Advisor @ BrandProject LP
Toronto, ON, CA
Andrew Bridge's Location
Toronto, Ontario, Canada, Canada
Andrew Bridge's Contact Details
About Andrew Bridge

Andrew’s brings more than 20 years of global strategy, marketing and brand innovation experience to BrandProject. He has built businesses from scratch, repositioned business for growth and scaled business to take them to the next level.Andrew started his career working in a range of marketing roles at Cadbury Schweppes in both Canada and the US. He then joined Diageo where he worked in a variety of strategy and brand management roles in Spirits and Wine. Andrew joined Virgin Mobile in 2005 to build the Virgin brand in Canada and deliver something fresh, exciting, and never seen before in Canadian telco. He was the go-to guy for strategic direction, marketing communications, and development of product innovation, services, and promotion. Andrew also led the team that put on 10 Virgin Festivals across Canada. Andrew became the Managing Director of Virgin Mobile Canada after Virgin Mobile was acquired by Bell Canada, overseeing the business through a period of substantial scaling and profitable growth.Andrew received his Bachelors degree at Queen’s University and his MBA at Southern Methodist University. He is also a Trustee of Virgin Unite- the independent charitable arm of the Virgin Group. Specialties: Start-Ups, Early Stage, Consumer Focus, Product Innovation, Positioning, Packaging, Design, Business Planning, Building Teams, Brand Building, Distribution Channels, Leadership, Operations,High Growth, Fundraising, Private Equity and Venture Opportunities

Andrew Bridge's Current Company Details
BrandProject LP

Brandproject Lp

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Co Founder and Advisor
Toronto, ON, CA
Website:
brandproject.com
Employees:
12
Andrew Bridge Work Experience Details
  • Brandproject Lp
    Co Founder And Advisor
    Brandproject Lp
    Toronto, On, Ca
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  • Brandproject Lp
    Co Founder. Partner-Marketing & Operations
    Brandproject Lp Sep 2013 - Present
    Toronto, Ontario, Ca
    BrandProject is a team of experienced investors and operators who partner with founders to accelerate, incubate, and scale brands. We are an early stage venture capital fund that invests in consumer product, service, and technology companies. Based in Toronto and New York City, we are typically the first venture money and are often the sole investor in a round.BrandProject has invested in and helped build innovative new brands including Daily Harvest, Freshly, Chefs Plate, PORTA, Peachy, Our Place, Gainful, Acid League, Iris&Romeo, Ritual, Coveteur, CLUTCH, Awake Chocolate, HELLO toothpaste, and Persona Nutrition. Find out more at www.brandproject.com
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  • Virgin Mobile Canada
    Managing Director
    Virgin Mobile Canada Aug 2011 - Aug 2013
    Toronto, Ontario, Ca
    Responsible for leading the growth plan for Virgin Mobile in CanadaLead team accountable for driving high value customer acquisition, market share gain and lifecycle management, while ensuring alignment with Virgin brand principlesOversee all aspects of Virgin Mobile plan including brand strategy and communication, product offering, store design and expansion rollout, merchandising, campaign planning and execution, public relations, web/digital, CRMKey liaison with Virgin GroupVirgin Unite Trustee- the non profit foundation of the Virgin Group
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  • Virgin Mobile Canada
    Director Brand & Comms Virgin Mobile / Director Virgin Festivals
    Virgin Mobile Canada Dec 2004 - Aug 2011
    Toronto, Ontario, Ca
    Member of core team that successfully launched Virgin Mobile Canada in March 2005Responsible for developing and driving Virgin Mobile brand strategy and marketing communications Oversaw all aspects of the brand across the organization, including identity, advertising,promotions, digital, PR, events, retail and cause marketingManaged relationships and deliverables with all marketing agenciesCoached and developed Brand, Creative Services and Web team Created and managed ten Virgin Festivals
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  • Diageo
    Global Marketing Director
    Diageo May 2002 - Dec 2004
    London, Gb
    Responsible for supporting the development of the Smirnoff global growth planDrove Smirnoff global innovation and rollout program while supporting projects in innovation pipelineLaunched Smirnoff Ice in 40+ markets, provided ongoing support Created and launched other Smirnoff innovations with target markets Co-developed annual brand plans with key marketsDeveloped strong working relationships with markets, supply, and innovation teams to ensure global brand consistency
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  • Diageo
    Director, Commercial Strategy
    Diageo Apr 2001 - May 2002
    London, Gb
    Developed channel and customer strategies for the US business, resulting in new organizational design, targeted customer focus and accelerated volume and profit Partnered with priority accounts to drive mutually beneficial consumer-centric commercial plansMember of cross-functional team that launched new Beer+Wine+Spirits selling model across the organization
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  • Diageo
    Director, Consumer Marketing
    Diageo Nov 1999 - Apr 2001
    London, Gb
    Responsible for strategic positioning, marketing plans, and P&L management for Baileys and Wine portfolioCoached and developed marketing team Member of global team that built new consumer insight and brand positioning for Baileys that step-changed annual business growthDeveloped business case to increase marketing support, resulting in +20% movement in brand health measures over 12 monthsJointly developed Diageo US wine strategy resulting in a new focus on premium wine Developed and activated next generation consumer education program for wine
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  • Dr Pepper Snapple Group
    Marketing Manager
    Dr Pepper Snapple Group Jan 1997 - Nov 1999
    Plano, Tx, Us
    Responsible for marketing activities for Canada Dry and 8 regional brands in North America Developed new Canada Dry brand identity and advertising campaignsManaged Joint Ventures with Kraft Foods and Hershey Foods. Jointly developed and test-marketed new Ready-to Drink products Managed annual marketing budget
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  • Cadbury Schweppes
    Associate Marketing & Field Marketing Manager
    Cadbury Schweppes Apr 1993 - Jan 1997
    Responsible for delivery of consumer promotion activity, sales planning, brand volume and profit plansConducted ongoing in-depth business analysis (IRI, Nielsen, SAP, etc.) Led portfolio forecasting, marketing effectiveness modeling and scenario planningLed task force resulting in convenience store portfolio plan and activation programsDeveloped brand strategies, plans and programs to meet Canadian sales and marketing objectives for the Crush, Hires, Canada Dry and Schweppes brandsCrafted motivating fact-based selling propositions for Cadbury distributors and Category Management stories for retailersDeveloped and implemented new system for POS and Premium fulfillment/distribution

Andrew Bridge Skills

Integrated Marketing Marketing Strategy Marketing Communications Digital Marketing Start Ups Advertising Market Planning Strategic Planning Brand Development Cross Functional Team Leadership Social Media Marketing Marketing Management Digital Strategy Strategic Partnerships Direct Marketing Promotions Online Marketing Public Relations Retail Social Media Business Strategy Business Planning Email Marketing P&l Management New Business Development Product Management E Commerce Competitive Analysis Customer Experience Event Management Market Research Mobile Marketing Product Development Sponsorship Corporate Communications Segmentation Fmcg Sales Management Merchandising Marketing Research Strategic Thinking Event Marketing Strategy Development Event Planning Budgeting Consumer Insights Planning Fundraising Budget Management Creative Development

Andrew Bridge Education Details

  • Smu Cox School Of Business
    Smu Cox School Of Business
    Marketing
  • Queen'S University
    Queen'S University
    Politics

Frequently Asked Questions about Andrew Bridge

What company does Andrew Bridge work for?

Andrew Bridge works for Brandproject Lp

What is Andrew Bridge's role at the current company?

Andrew Bridge's current role is Co Founder and Advisor.

What is Andrew Bridge's email address?

Andrew Bridge's email address is aj****@****ail.com

What is Andrew Bridge's direct phone number?

Andrew Bridge's direct phone number is +141655*****

What schools did Andrew Bridge attend?

Andrew Bridge attended Smu Cox School Of Business, Queen's University.

What skills is Andrew Bridge known for?

Andrew Bridge has skills like Integrated Marketing, Marketing Strategy, Marketing Communications, Digital Marketing, Start Ups, Advertising, Market Planning, Strategic Planning, Brand Development, Cross Functional Team Leadership, Social Media Marketing, Marketing Management.

Who are Andrew Bridge's colleagues?

Andrew Bridge's colleagues are Chris Martone, Colin Harding.

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