Andrew Coleman Email and Phone Number

Auxi delivers business consultancy and brand and consumer planning to companies looking to make an impact with their products. Working closely with design agencies, PR and marketing teams, we deliver targeted support to grow new and established brands. With a connection from supplier to consumer, the company aims to provide support and advice on customer and consumer trends leading to impact for brands and their ambitions.From event activations to product launches and campaigns, Auxi provides expert consumer knowledge to deliver impact across digital and in-person engagement.We have built and supported their innovative expressions by working with brands such as Johnnie Walker and Tanqueray and businesses like Diageo, Accolade Wines, and Mind.

Responsible for developing Diageo's global customer strategies and marketing objectives to drive increased sales and advocacy for Diageo brands through activations and sales teams' engagement.My role led and developed, in conjunction with global innovation teams, the global strategy for emerging, new and disruptive category products and delivering high impact into markets.The focus was on understanding the individual brand ambitions and aspirations short and long-term and coordinating with multiple functions to ensure the ambition was translated into the marketing ecosystem, customer pathways and sales force. • Annual KPI and metric development and implementation into marketing, sales & supply chains• Creation of long-term global consumer planning strategy, 'the 2020 vision.'• Management and growth of global-to-market marketers• Reporting to Global Consumer Planning Director• Develop brand autonomy from the innovation department to sales launch across global markets.

Responsible for the implementation of Diageo's global consumer and commercial strategies, focusing primarily on the UK and European markets but also in America, Asia Pacific and LATAM. The role required management of the brand, marketing and sales teams to ensure that core strategies across multiple channels were successfully delivered.Tracking and monitoring performance in markets and offering interventions as required.Achievements- Diageo Brand Stores, creating high street style shopping venues to allow visitors to get closer to the brands and be guided by experts in spirits knowledge. The flagship London store’s success green light the installation of six more stores across Europe, which I oversaw.

U-Mix is an FMCG consultancy and hospitality company focused on providing brand and business solutions to such companies and institutions as Marks & Spencer, The BBC, Sunseeker International, The Eden Project, Lloyds TSB, The British Beach Polo Association, Priva International Clubs and catering provisions to the Royal Households at Highgrove and Clarence House.Responsibilities:Managing the brand requirements from strategy, vision and delivery.Local networking and media/PR requirements.Business events and consultancy client development.Business lead in consultancy contracts.Social media strategy development.Achievements:The vision creation and management of the award-winning venue Mai Tai Cocktail Bar accredited with national awards for quality.Winning tenders for Marks & Spencer, The BBC and the Eden project to consult on industry trends and consumer product planning.Implementing the development strategy for the Kempton Park Racecourse redevelopment programme, focusing on sales opportunities through food and Beverage.Consulting with FJB Hotels group on rebranding their food and beverage offerings and consumer experiences.