Andrew Johnson Email & Phone Number

Phoenix, AZ, US

Phoenix, US

I grow B2B technology and service businesses including 3PL/4PL, transportation, fleet management, distribution and manufacturing industries. I focus on strategic planning, process development, marketing platforms, and marketing program execution. This includes defining clear value propositions, differentiation, and omnichannel orchestration to create.

Phoenix, Arizona, US

OpenWorks is a commercial facility management service provider with 720 franchises and national, multi-location customers. The company needed to transform from a national cleaning franchisor into a facility management services provider. With a goal to grow 10x within ten years, I restructured the team and implemented a strategic growth plan.As part of the.

Phoenix, AZ, US

• PrePass is a SaaS-based highway weigh station bypass, toll payment services, and data platform with over 750,000 transportation and private fleet subscribers. With new competition and shifting industry dynamics, I.
• Moved outsourced marketing function to an in-house team, defining roles, recruiting top talent, implementing department processes, and establishing department operations.
• Launched technology products, developed demand funnels, improved event presence and worked with industry partners to increase MQLs by 20% and revenue attribution by 51% on an average yearly basis, while decreasing CAC.
• Established content platforms including social media, video, and podcast, increasing content views/downloads by 2,500% to over 1 million per year and social presence to 41,000 followers.
• Built technology partner relationships and joint content marketing programs with companies including Geotab, Samsara, Garmin, Omnitracs and Eleos.
• Positioned the PrePass program with states and toll authorities to increase new location adoption, camera screening systems, SafetySTAT software, and weigh station technology.

Seattle, WA, US

• RAM Mounts manufactures over 5,000 mobile technology mounting systems and docking stations for both B2B and B2C customers including automotive, marine, emergency response, healthcare, military, transportation, and.
• Created department culture with six new hires in a nine-person team, the company’s first strategic marketing plan, budget, and brand standards.
• Increased consumer retail revenue by 7.2% YoY and a new website increased conversion rates 33% and online revenue by 19% within a two-month period.
• Created dedicated digital marketing and Rambassador endorsement programs, while improving trade show operations capturing 2,200 leads at 70 trade shows.

Seattle, WA, US

• Zonar is a leading SaaS telematics fleet management technology company serving commercial and government transportation fleets.
• Grew company 38% YOY and over $100M EBITDA with exit and sale to Continental Tire.
• Responsible for the 14-person marketing and sales support teams, I developed strategies to expand government sales and enter new trucking and construction markets.
• Digital programs improved website visitation 63% and online leads by 800% resulting in 6x yearly ROMI.
• Produced annual user conference, The Zone with over 500 attendees and participation in 130 trade shows per year.
• Developed technology partner relationships resulting in 60 partner referred opportunities in 2014.

Bellevue, WA, US

• Led marketing within PacLease, a division of $15B truck OEM with 400 franchise and company-owned locations. I transformed marketing from a “sales support” function into a strategic, ROI-driven department.
• Created the first strategic marketing plan, identified and hired staff, implemented department processes and designed the marketing technology stack with a Salesforce implementation.
• Conducted marketing audits resulting in a new brand identity and redesign of a new website resulting in a 300% increase in web traffic and 200% increase in pipeline.
• Worked cross-functionally and across divisions including Paccar Parts, Kenworth, and Peterbilt in the U.S., Canada, and Mexico to support truck brands and Paccar growth.
• Key member of a team to identify and launch a new PacLease telematics offering naming the product PacTrac and launching the system throughout North America with communications and dealership training.
• The PacLease marketing team led the company by implementing CRM, lead nurturing, content marketing and ROI tracking, in addition to receiving two Gold Awards and Best of Industry from a leading truck marketing trade.

Kent, WA, US

Provided strategic direction for business planning, executed yearly integrated marketing plans, and helped define and develop product brands for international distributor of metal and vinyl components for the marine manufacturing, architectural glass, and fixture industries. Managed all marketing activities including product catalogs, literature, trade.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Professional Certificate, Integrated Marketing Communications

Bachelor’S Degree, Public Relations, Advertising, And Applied Communication