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Dynamic B2B marketing leader with a proven record of building high-velocity growth through innovative product and market expansion, driving transformative enterprise value. Build and coach high-performing teams, drive decisions through the voice of the market, and develop strategic marketing plans inclusive of sales, customer support, product development, and business objectives. Execute go-to-market strategies across the buyer journey with scalable processes, positioning, branding, content marketing, demand creation, account-based marketing, and technology automation to ensure sustainable growth within dynamic market environments.★HOW I CREATE CHANGE★Trusted structures and processes that provide foundations for ongoing growth and market alignment.• Eliminates random acts of marketing with no strategy, vision, or direction• Transforms flat-footed brand messaging that does not resonate with the ICP• Aligns sales and marketing functions while dispelling finger-pointing and chaos• Provides marketing leadership that drives revenue, profit, and results★WHO I LIKE TO WORK WITH★Fast-growth, dynamic B2B and B2G companies with complex products and high customer lifetime values.✔ Software, SaaS, and telematics✔ Freight technology, transportation, fleet and logistics✔ Connected vehicle, connected Infrastructure, and IoT✔ Facility management and commercial building services✔ Manufacturing and distribution✔ Direct, reseller, and franchise models★INDUSTRIES I'VE MARKETED TO★✔ 3PL, distribution, manufacturing✔ OTR trucking, LTL, and private fleets✔ Construction, mining, and building materials✔ City and state governments and municipalities✔ School bus, higher ed, and city transit✔ Office buildings and property management
Lean Solutions Group
View- Website:
- leangroup.com
- Employees:
- 5507
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Senior Director Of Industry MarketingLean Solutions GroupPhoenix, Az, Us
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Chief Marketing OfficerDemand Rocket Marketing Dec 2023 - PresentPhoenix, UsI grow B2B technology and service businesses including 3PL/4PL, transportation, fleet management, distribution and manufacturing industries. I focus on strategic planning, process development, marketing platforms, and marketing program execution. This includes defining clear value propositions, differentiation, and omnichannel orchestration to create awareness, increase lead funnels, improve cycle velocity and win rates. My work includes ABM for warehouse robotics, marketing for an accessorial data platform, demand gen for supply chain pallet technology, marketing programs for a school bus data aggregation platform, and promotional branding and content for a supply chain marketing agency. -
Senior Vice President MarketingOpenworks | Facility Management Jun 2022 - Nov 2023Phoenix, Arizona, UsOpenWorks is a commercial facility management service provider with 720 franchises and national, multi-location customers. The company needed to transform from a national cleaning franchisor into a facility management services provider. With a goal to grow 10x within ten years, I restructured the team and implemented a strategic growth plan.As part of the marketing evolution, we developed new messaging, positioning, content, and sales tools creating relevance with enterprise decision makers. We changed the marketing approach for enterprise prospects by implementing ABM programs increasing content engagement 46% and growing revenue within target businesses including TopGolf, DaVita, BNSF Railway, and Greystar. Execution of the growth plan resulted in 86% customer pipeline growth; 42% CAC decrease; 21% franchise conversion increase; and 40% contractor inquiry increase. -
Chief Marketing OfficerPrepass Jun 2016 - Jun 2022Phoenix, Az, UsPrePass is a SaaS-based highway weigh station bypass, toll payment services, and data platform with over 750,000 transportation and private fleet subscribers. With new competition and shifting industry dynamics, I rebranded PrePass as a technology forward, trusted platform, launching new products and growing the subscriber base by 52%.• Moved outsourced marketing function to an in-house team, defining roles, recruiting top talent, implementing department processes, and establishing department operations.• Launched technology products, developed demand funnels, improved event presence and worked with industry partners to increase MQLs by 20% and revenue attribution by 51% on an average yearly basis, while decreasing CAC by 69%.• Established content platforms including social media, video, and podcast, increasing content views/downloads by 2,500% to over 1 million per year and social presence to 41,000 followers. • Built technology partner relationships and joint content marketing programs with companies including Geotab, Samsara, Garmin, Omnitracs and Eleos.• Positioned the PrePass program with states and toll authorities to increase new location adoption, camera screening systems, SafetySTAT software, and weigh station technology.• Collaborated with industry partners and organizations including state DOT’s, FMCSA, CVSA, ITS America, OOIDA, TCA, and American Trucking Associations to build lead volume and support regulatory compliance. -
Global Director Of MarketingRam Mounts Mar 2015 - Feb 2016Seattle, Wa, UsRAM Mounts manufactures over 5,000 mobile technology mounting systems and docking stations for both B2B and B2C customers including automotive, marine, emergency response, healthcare, military, transportation, and aviation.• Created department culture with six new hires in a nine-person team, the company’s first strategic marketing plan, budget, and brand standards.• Increased consumer retail revenue by 7.2% YoY and a new website increased conversion rates 33% and online revenue by 19% within a two-month period.• Created dedicated digital marketing and Rambassador endorsement programs, while improving trade show operations capturing 2,200 leads at 70 trade shows. -
Vice President Of MarketingZonar Systems Jul 2011 - Dec 2014Seattle, Wa, UsZonar is a leading SaaS telematics fleet management technology company serving commercial and government transportation fleets.• Grew company 38% YOY and over $100M EBITDA with exit and sale to Continental Tire.• Responsible for the 14-person marketing and sales support teams, I developed strategies to expand government sales and enter new trucking and construction markets. • Digital programs improved website visitation 63% and online leads by 800% resulting in 6x yearly ROMI. • Produced annual user conference, The Zone with over 500 attendees and participation in 130 trade shows per year. • Developed technology partner relationships resulting in 60 partner referred opportunities in 2014. -
Head Of MarketingPaccar Mar 2005 - Jul 2011Bellevue, Wa, UsLed marketing within PacLease, a division of $15B truck OEM with 400 franchise and company-owned locations. I transformed marketing from a “sales support” function into a strategic, ROI-driven department. • Created the first strategic marketing plan, identified and hired staff, implemented department processes and designed the marketing technology stack with a Salesforce implementation.• Conducted marketing audits resulting in a new brand identity and redesign of a new website resulting in a 300% increase in web traffic and 200% increase in pipeline. • Worked cross-functionally and across divisions including Paccar Parts, Kenworth, and Peterbilt in the U.S., Canada, and Mexico to support truck brands and Paccar growth.• Key member of a team to identify and launch a new PacLease telematics offering naming the product PacTrac and launching the system throughout North America with communications and dealership training.• The PacLease marketing team led the company by implementing CRM, lead nurturing, content marketing and ROI tracking, in addition to receiving two Gold Awards and Best of Industry from a leading truck marketing trade group. -
Director Of MarketingMorse Architectural Mar 2001 - Mar 2005Kent, Wa, UsProvided strategic direction for business planning, executed yearly integrated marketing plans, and helped define and develop product brands for international distributor of metal and vinyl components for the marine manufacturing, architectural glass, and fixture industries. Managed all marketing activities including product catalogs, literature, trade shows, web site, PPC/SEO, direct mail, public relations and product development. Averaged 15% YoY revenue growth with 8:1 LTV/CAC value.
Andrew Johnson Skills
Andrew Johnson Education Details
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Uw Foster School Of BusinessGeneral -
University Of WashingtonIntegrated Marketing Communications
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University Of WashingtonAnd Applied Communication
Frequently Asked Questions about Andrew Johnson
What company does Andrew Johnson work for?
Andrew Johnson works for Lean Solutions Group
What is Andrew Johnson's role at the current company?
Andrew Johnson's current role is Senior Director of Industry Marketing.
What is Andrew Johnson's email address?
Andrew Johnson's email address is an****@****ail.com
What is Andrew Johnson's direct phone number?
Andrew Johnson's direct phone number is +120685*****
What schools did Andrew Johnson attend?
Andrew Johnson attended Uw Foster School Of Business, University Of Washington, University Of Washington.
What are some of Andrew Johnson's interests?
Andrew Johnson has interest in Children, Economic Empowerment, Auburn, Seattle Seahawks, Health, Education, Soundgarden, University Of Washington, Science And Technology, Tacoma.
What skills is Andrew Johnson known for?
Andrew Johnson has skills like Marketing Strategy, Strategic Planning, Competitive Analysis, Strategy, Management, Marketing Management, Business Development, Leadership, Lead Generation, Marketing Communications, Crm, Marketing.
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