Andrew Bell B.Bus. (Marketing) Cpm

Andrew Bell B.Bus. (Marketing) Cpm Email and Phone Number

Director Research and Strategy @ Baker Marketing
Adelaide, SA, AU
Andrew Bell B.Bus. (Marketing) Cpm's Location
Greater Adelaide Area, Australia
Andrew Bell B.Bus. (Marketing) Cpm's Contact Details

Andrew Bell B.Bus. (Marketing) Cpm work email

Andrew Bell B.Bus. (Marketing) Cpm personal email

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About Andrew Bell B.Bus. (Marketing) Cpm

Successful internet marketing is all about targeting the right people with the right offer at the right time. Successful internet marketers know that not all prospects are made equal, some are ready to buy now, most are not and many of those never will.It's all a matter of intent and judging levels of intent based on search behaviour is a key aspect of effective internet marketing. We all want people to buy our products and services now, and the best way to encourage that is to make it as easy as possible for people to get what they want when visiting our websites. But what about the majority of people who visit your website but don't make a purchase.How do you keep in touch with them so that you or your brand is top of mind when they are ready to buy?How do you ensure that they know, like and trust you sufficiently to choose you when they are ready to buy?All successful internet marketers know the answer to this question. The answer is through email marketing. You may have heard the term "the money is in the (email) list". This is not true. The money is in the relationship you have with your list, and that relationship is built on the value you consistently provide your list. My point to all of this is that internet marketing really does consist of a number of interrelated skills and activities. Online research, website copy and architecture, email marketing, content creation and so on. These are specialist skills that require specialists to execute professionally in an increasingly competitive online space. It's not the domain for generalists and marketing coordinators. Contact me today to discuss how we might work together to grow your online presence and sales conversions at andrew@bakermarketingservices.com “I have employed Andrew’s marketing expertise to help successfully grow my business. In my opinion, Andrew’s unique strength is his ability to use consumer insights to formulate highly competitive marketing strategy. This has served as a driving force behind our successful innovations in categories such as flavoured bottled water, juices, syrups and cordials.”Angelo KotsesManaging DirectorBickford’s Australia

Andrew Bell B.Bus. (Marketing) Cpm's Current Company Details
Baker Marketing

Baker Marketing

View
Director Research and Strategy
Adelaide, SA, AU
Employees:
14
Andrew Bell B.Bus. (Marketing) Cpm Work Experience Details
  • Baker Marketing
    Director Research And Strategy
    Baker Marketing
    Adelaide, Sa, Au
  • Baker Marketing
    Director Research & Strategy
    Baker Marketing Sep 2017 - Present
    Adelaide, South Australia, Australia
    Baker Marketing is one of South Australia's leading Marketing Agencies, offering a one stop solution to marketing strategy, planning and implementation.In my role as Director of Research & Strategy, I am responsible for the delivery of strategic marketing services such as market research, brand strategy and content marketing. I encourage clients take a strategic approach to their marketing to ensure that all their marketing activity, be it online or offline, is focussed on a… Show more Baker Marketing is one of South Australia's leading Marketing Agencies, offering a one stop solution to marketing strategy, planning and implementation.In my role as Director of Research & Strategy, I am responsible for the delivery of strategic marketing services such as market research, brand strategy and content marketing. I encourage clients take a strategic approach to their marketing to ensure that all their marketing activity, be it online or offline, is focussed on a specific goal with both end user and the longer term in mind. By studying the behaviour of your customers and prospects, valuable insights can be gained to help you better understand their needs and language. This will result in more effective messaging and offer creation and therefore more sales. Let me help you get inside the heads of your target market and improve the effectiveness of your marketing.Call Baker Marketing today on 61 8 8352 3091 Show less
  • Bell Marketing
    Director
    Bell Marketing Jul 1998 - Present
    Adelaide, Australia
    Bell Marketing is an Adelaide based, strategic brand marketing consultancy, run by founder and owner Andrew Bell. Contact Andrew at andrew@bellmarketing.com.au
  • Peregrine Corporation
    Brand Strategist
    Peregrine Corporation Jan 2010 - Jun 2011
    Adelaide
    Peregrine is the Adelaide based owner of convenience chain OTR, and is South Australia's largest private company.In my role as Brand Strategist, I was responsible for the development of strategic marketing blueprints for the company's own brands.My role also involved managing the creation of corporate video presentations, television, radio and outdoor advertising, consumer promotions, market research studies and new site launches.My major achievement at On The Run involved the… Show more Peregrine is the Adelaide based owner of convenience chain OTR, and is South Australia's largest private company.In my role as Brand Strategist, I was responsible for the development of strategic marketing blueprints for the company's own brands.My role also involved managing the creation of corporate video presentations, television, radio and outdoor advertising, consumer promotions, market research studies and new site launches.My major achievement at On The Run involved the project management of the company's first marketing website. Show less
  • Bickfords Australia
    Marketing Manager
    Bickfords Australia Oct 2004 - Oct 2008
    Adelaide
    Bickford's is one of South Australia's oldest and much loved brands and now is Australia's leading brand of premium cordial.In my role as Marketing Manager at Bickford's, I was responsible for the strategic marketing of the company's non alcoholic brands as well as the execution of brand plans.My achievements at Bickford's included the successful creation and launch of multiple new brands and products, including Aqua Pura Fruit Splash, Bickford's Ice Tea Cordials, Bickford's Milk… Show more Bickford's is one of South Australia's oldest and much loved brands and now is Australia's leading brand of premium cordial.In my role as Marketing Manager at Bickford's, I was responsible for the strategic marketing of the company's non alcoholic brands as well as the execution of brand plans.My achievements at Bickford's included the successful creation and launch of multiple new brands and products, including Aqua Pura Fruit Splash, Bickford's Ice Tea Cordials, Bickford's Milk Shake Mixes as well as new fruit juices under the Bickford's brand and new cordials such as Lemon Lime & Bitters.Other significant achievements included new proprietary glass bottle and labeling for Bickford's Old Style Sodas and the inclusion of Bickford's Lime Juice Cordial onto the official SA list of heritage icons. Show less
  • University Of South Australia
    Course Coordinator- Buyer & Consumer Behaviour
    University Of South Australia Jan 1998 - Nov 1998
    Adelaide, Australia
    My role was Course Coordinator for 'Buyer & Consumer Behaviour' a core subject in the Bachelor of Management program in the University's School of Marketing. This included tutoring and lecturing.
  • The  Sexton Marketing Group
    Research Director
    The Sexton Marketing Group Jan 1994 - Dec 1997
    Sydney/ Adelaide
    The Sexton Marketing Group was an Adelaide based market research firm founded by the legendary consumer marketing researcher Dr Mike Sexton. In 1995 I had the opportunity to work with Dr Mike as Research Director, helping to set up his Sydney base in Chatswood.In my role as Research Director, I had the responsibility of business development, client management and focus group moderation and reporting.For nearly 20 years, I worked closely with Dr Mike as his focus group moderator… Show more The Sexton Marketing Group was an Adelaide based market research firm founded by the legendary consumer marketing researcher Dr Mike Sexton. In 1995 I had the opportunity to work with Dr Mike as Research Director, helping to set up his Sydney base in Chatswood.In my role as Research Director, I had the responsibility of business development, client management and focus group moderation and reporting.For nearly 20 years, I worked closely with Dr Mike as his focus group moderator of choice, conducting over 500 focus groups across Australia, uncovering insights to help governments both state and federal, as well as large corporates. Show less
  • United Distillers Limited ( Now Diageo)
    Marketing Manager
    United Distillers Limited ( Now Diageo) Aug 1992 - Dec 1993
    Sydney
    United Distillers Australia ( Now Diageo) was the Sydney based, Australian head office for the world's largest spirit company.My role as Marketing Manager included responsibility for the marketing of all the Company's non scotch brands. I also managed a small team of Brand Managers.My major achievement involved creating a world first whereby Cola Cola agreed to a joint promotion with an alcoholic beverage - Rebel Yell Bourbon. Brands Rebel Yell Bourbon and Coke, paired up in the… Show more United Distillers Australia ( Now Diageo) was the Sydney based, Australian head office for the world's largest spirit company.My role as Marketing Manager included responsibility for the marketing of all the Company's non scotch brands. I also managed a small team of Brand Managers.My major achievement involved creating a world first whereby Cola Cola agreed to a joint promotion with an alcoholic beverage - Rebel Yell Bourbon. Brands Rebel Yell Bourbon and Coke, paired up in the promotion of Gun's & Rose's Eastern Creek concert. Show less
  • Sa Brewing Company
    Senior Brand Manager
    Sa Brewing Company Oct 1985 - Aug 1992
    Adelaide
    The South Australian Brewing Company was at that time South Australian based, owned and managed. It was and still is the market leading supplier of beer in South Australia.My role as Brand Manager for West End and then Senior Brand Manager came at a time now known as the "Australian Beer Wars" when gentlemen's agreements regarding interstate territories fell by the way side and marketing warfare got serious.My role was to manage the company's brands and brand management team to… Show more The South Australian Brewing Company was at that time South Australian based, owned and managed. It was and still is the market leading supplier of beer in South Australia.My role as Brand Manager for West End and then Senior Brand Manager came at a time now known as the "Australian Beer Wars" when gentlemen's agreements regarding interstate territories fell by the way side and marketing warfare got serious.My role was to manage the company's brands and brand management team to ensure that the business held its market share during a period of intense pressure from larger interstate rivals.My greatest achievement during my tenure was the successful launch of West End Eagle Blue which created history as the first low alcohol beer to ever achieve out right market leadership in a regional packaged beer segment, anywhere in the western world.My first TV campaign for West End Export involved John Swann and the West End Girls. This ad was the first beer commercial to use "Coca Cola" lifestyle imagery and achieved international recognition and acclaim, not to mention double digit sales growth. Show less

Andrew Bell B.Bus. (Marketing) Cpm Skills

Marketing Strategy Marketing Market Research Marketing Research Advertising Brand Management Market Planning Marketing Communications Social Media Business Strategy Digital Marketing Social Media Marketing Online Marketing Email Marketing Management Online Advertising Brand Development Seo Google Adwords Marketing Management Product Development Public Relations Direct Marketing Website Development Integrated Marketing Digital Strategy Account Management Event Management Web Marketing Fmcg B2b Customer Insight Business To Business Online Lead Generation

Andrew Bell B.Bus. (Marketing) Cpm Education Details

  • University Of South Australia
    University Of South Australia
    Marketing
  • Norwood High School
    Norwood High School
  • Kings College
    Kings College

Frequently Asked Questions about Andrew Bell B.Bus. (Marketing) Cpm

What company does Andrew Bell B.Bus. (Marketing) Cpm work for?

Andrew Bell B.Bus. (Marketing) Cpm works for Baker Marketing

What is Andrew Bell B.Bus. (Marketing) Cpm's role at the current company?

Andrew Bell B.Bus. (Marketing) Cpm's current role is Director Research and Strategy.

What is Andrew Bell B.Bus. (Marketing) Cpm's email address?

Andrew Bell B.Bus. (Marketing) Cpm's email address is be****@****ond.com

What schools did Andrew Bell B.Bus. (Marketing) Cpm attend?

Andrew Bell B.Bus. (Marketing) Cpm attended University Of South Australia, Norwood High School, Kings College.

What skills is Andrew Bell B.Bus. (Marketing) Cpm known for?

Andrew Bell B.Bus. (Marketing) Cpm has skills like Marketing Strategy, Marketing, Market Research, Marketing Research, Advertising, Brand Management, Market Planning, Marketing Communications, Social Media, Business Strategy, Digital Marketing, Social Media Marketing.

Who are Andrew Bell B.Bus. (Marketing) Cpm's colleagues?

Andrew Bell B.Bus. (Marketing) Cpm's colleagues are Carly Armstrong, Dave Baker, Emily Clarke, Princess Umekwe, Sahadul Saridah, Heather Mcpherson, Paris Edwards.

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