Andrew Bray Email & Phone Number

Dartmouth, Ns, Ca

Manage business operations and residential electrical contracting division.

Dartmouth, Ns, Ca

Member of top tier marketing team which promotes the energy saving services and programs Efficiency Nova Scotia provides to residents, businesses and organizations in Nova Scotia.Responsible for managing all digital marketing initiatives:- SEO & SEM (manage all aspects of website content and Adwords campaigns)- Email marketing (oversee creation, design, deployment, tracking and reporting)- Banner display ads (oversee deployment, tracking and reporting)- Social media initiatives (Facebook Contests, LinkedIn initiatives, YouTube)- Google Analytic tracking of marketing campaigns- Reporting to senior management- Development of marketing targets and goals which are tracked against our marketing effortsAlso assist in traditional marketing efforts for programs and services:- Direct mail (addressed and unaddressed - conversion tracking and reporting)- Print ads - newspaper, brochures, posters, etc (creation, conversion tracking and reporting)- TV commercials and other promotional videos (conversion tracking and reporting)

Ottawa, Ontario, Ca

Responsible for various areas of digital based fundraising for the Canadian Red Cross nationally.• Managed email fundraising program, including researching and writing emails, creating materials with graphic design team and deploying emails with Lyris List Manager. • Managed redcross.ca donation conversion process updating project: researched industry best practices for donation funnels and provided recommendations to key stakeholders; worked with information services to implement changes. Efforts resulted in an increase in donor conversion rise from 0.03% to 0.09%.• Handled day to day monitoring and adjustments of Google Adwords accounts and supported manager on projects to improve Search Engine Optimization for redcross.ca.• Monitored and tracked all streams of fundraising via Google Analytics.• Supported manager with text to give campaigns, banner ad programs, social media initiatives and various other aspects of digital fundraising.• In the first fiscal of the newly developed digital fundraising program, our team surpassed donation revenue targets by over 200%.

Ottawa, Ontario, Ca

Responsible for all streams of direct marketing for the purpose of fundraising for the Canadian Red Cross in NS, NB, PEI and NL. • Managed all aspects of direct mail program, including copy researching and writing, graphic design, and coordination with mail house. Consistently achieved or surpassed annual donation revenue target as set by fundraising director. • Disaster Fundraising: Lead for Atlantic Region responsible for coordinating regional branches in their fundraising efforts during an international or domestic disaster. Answered questions, supported team members and tracked fundraising efforts. • Donor Relations: handled issues related to direct marketing fundraising initiatives. During times of disaster appeals (ie: Haiti Earthquake 2010) this role was of the upmost importance in maintaining our community relations. • Implemented face to face canvassing program to bring in new monthly giving donors. Within a two year span, I increased monthly donors by more than 600% and increased average monthly gift by $3.00.• Lead for Malaria Bed Nets Program. Oversaw all fundraising activities and led 20+ volunteers who assisted in our fundraising efforts. The initiative generated funds to provide 5,000+ malaria nets for distribution in Sub-Sahara Africa.• Raiser’s Edge Database Manager: responsible for training other staff, database maintenance and for data reporting (for use by senior management team).• Supported the Atlantic Region Red Cross Lottery. Managed direct mail initiatives. Developed emails and oversaw delivery. Managed lottery website creation project.

Windsor, Nova Scotia, Ca

Managed day to day operations of event promotion and alternative/experiential marketing company. • Managed execution of dozens of events which were proven to increase sales for clients. • Aided in design of events and promotions.• Handled various aspects of client relations for a number of high profile clients including Bacardi, Bell-Aliant and Molson. • Managed over fifty part time staff. Duties included staff scheduling, payroll, training and staff management.

Worked in 2 different hog-wans (English as a second language schools) between 2002 and 2006. Taught students age 5 to 55. Took time off between 2004 and 2005 to travel.

St. Louis, Mo, Us

Ottawa, Ontario, Ca