Andrew J. Russo Email & Phone Number

Atlanta, Ga, Us

• Manage Industry Partnerships: Oversee relationships with over 130 Industry Partners.• Lead Strategic Marketing Initiatives: Develop and execute high-level marketing strategies to drive revenue and engagement.• Support Business Development: Generate over $2 million in sponsorship sales through targeted marketing efforts.• Oversee Sponsorship Deliverables: Manage all aspects of sponsorships, from selling to execution, including print branding, digital campaigns, and activations.• Coordinate Events: Work directly with various venues and convention centers for seamless execution of marketing activities.

Atlanta Metropolitan Area

United States

• Assisted in daily operations of Community and Government Affairs.• Led marketing communications for identifying and creating a business case to sponsor small, disadvantaged businesses in Westfield Garden State Plaza Mall.• Headed the creation of an innovative interactive experience utilizing an in-store step and repeat experience, linking it to Mall internal media channels and social media.• Assisted in event planning for the NALEO Fundraiser for URW Community Day.

• Supported the re-branding of Trinity Performance Solutions, transitioning it to a subscription-based training and professional improvement company.• Managed paid marketing efforts using Facebook Ad Builder to enhance the company’s brand presence.• Assisted in graphic design, launched subscription-based service offerings, and developed multi-level social media plans.• Copy-wrote scripts for over twenty seminars and executed social outreach campaigns, increasing ROI by over 10% through programmatic ads, which increased profits.

Roswell, Georgia, United States

• Created scripted materials for over ten marketing campaigns.• Researched market trends and assisted in data projects for competitive Federal bids.• Identified specialty contractors for Federal and Department of Defense subcontract opportunities.

• Created and published digital ads weekly.• Increased post impressions from several hundred to over two thousand through targeted messaging and multimedia posts.• Contributed to raising $14,000 for a free clinic in Rwanda through Land of a Thousand Hills' non-profit arm.