Andrew O'Rourke Email & Phone Number

Dublin, Ie

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

County Dublin, Ireland

Brand strategy developmentAcquisition strategy implementationIdeation, development and roll out of Digital CRMSeven figure budget managementPeople developmentCross-function stakeholder management at Director levelBroad external partner relationship management

County Dublin, Ireland

In addition to responsibilities held in my previous role as a Social Media Executive I have developed an excellent, working understanding of Display marketing and work across both channels.Additional responsibilities include:Ownership of in-house programmatic strategies across multiple DSP’s.Ownership of in-house Vod strategies for YouTube activity.Shared ownership of adserver management and reporting. Negotiating new and existing contract deals.Monthly Media and messaging planning.Ownership of the briefing process and asset delivery for campaign roll outs.Act as a central point of contact for internal teams such as brand, commercial and studio for execution of TTL campaigns.Working closely with internal and external stakeholders to develop a strategy in App install fraud detection and prevention. Carry out in-depth analysis of campaigns, extract insights and optimize on a regular basis.Regular cross and up the line reporting. Relationship management across a wide portfolio of external and internal stakeholders.

Building paid social media campaigns on social networks across the UK and Ireland.Working with business channels to set realistic and achievable targets in terms of what paid social media can deliver.Liaising with business channels to ensure that the paid message is reflected in the business channels organic Facebook (social networks) presence.Maintaining relationships with external suppliers/agencies.Reporting on trends in social networks (Facebook, Twitter etc.).Planning, specifying and testing asset creation to support campaignMonitoring paid competitor activity.Daily, Weekly and Monthly performance reporting of all KPIs.Working with sponsors in delivering paid ads created by me to be pushed by the sponsor's social media accounts.

I interned with Leinster Rugby and worked on a number of their various projects such as the marketing of upcoming matches, assisting with the hosting of sponsorship lunches/dinners and assisting with social media accounts and e-mail campaigns. I was given a great insight in to how a marketing plan is devised and executed in a short space of time as some home games were played close together. I worked directly on a marketing plan where I was involved in creating a video and organising matchday events for a match taking place in the Aviva Stadium.I worked with the Digital Marketing Executive and was given hands on experience working on the social media accounts and helped designing emails to be sent out to subscribers. I was taught how to measure social media success and how to use various measurement tools such as Facebook Insights, Hootsuite and Bitly.I conducted market research on behalf of Leinster Rugby to gain insights into supporters experience of match day events. I also was involved in general office administration and ticketing affairs.

Skerries, Co. Dubin

I worked as a bartender in a lively bar/restaurant in Skerries. I became an important member of staff in Ollies Place due to my prior experience in other pubs and my willingness to do any job. My duties included creating a relaxed atmosphere during food service, creating a fun and entertaining atmosphere when the food is finished, cashing up and locking up at the end of the night. I was in charge of the Ollies Place Facebook page which was updated regularly with offers on within the bar.

Dublin

During my time working for Heineken I drove to pubs/bars/hotels mainly around the Dublin area with certain promotional merchandise to hand out. I was also responsible for delivering kegs, glassware and beer mats to pubs/bars/hotels on a last minute basis if they were required. The job allowed me to develop my time management and organisational skills and also allowed me to interact with a variety of different customers and help them with their various needs.

Dublin, Ireland

I performed numerous factory style jobs in two separate part-time roles over two summers (2011 & 2012). I was able to develop good working relations with my fellow co-workers in the short space of time that was there and I believe this helped me when applying for the job a second time a year later.

I began my bar trade in Skerries Rugby Club and this is where I began to develop strong customer relationship skills. Over the years I was trusted with counting the cash at the end of th night and locking up the premises each night after work. I was also given responsibility of ordering and signing for stock.

I had the opportunity to intern at PWC at the end of my Transition Year in secondary school. I spent a total of three weeks in PWC where I picked up great experiences working with employees in a number of different areas of the firm such as accountants and marketers.

Bachelor Of Science (Bsc), Marketing

I completed a Certificate of Marketing from 2009-2011 and earned a grade which allowed me to enter the BSc in Marketing. During.

Leaving Certificate

Activities and Societies: Transition Year, Rugby