Andrew Ritchie Email & Phone Number

Melbourne, VIC, AU

I work with businesses to drive brand growth through customer-led experiences that optimise marketing, technology, processes and people.Consulting Services: Developing full customer experiences for whole business strategies through in-house work as needed, to deliver vision, objectives and enabling people / process / tool plans to help with change and.

Oxford, GB

Due to global realignment of the sales and marketing functions, I have taken a leadership role across both areas in the ANZ region to manage the change needed to unite the team across processes and the customer experience.I lead a national 40 person sales, marketing and CX team to deliver products across the Primary, Secondary, Higher Education, English.

Oxford, GB

• I lead a team of highly collaborative and progressive marketing & CX professionals to support our growth ambitions in K-12, Higher Education, Trade and English Language Teaching markets.
• Leading the execution of demand and lead generation campaigns across events, sponsorships, digital marketing, content marketing, social media and PR.
• Building OUPANZ brand equity through communications, advocacy, media and thought leadership campaigns.
• Driving strong sales and marketing alignment through management of CRM and marketing technology and data, and processes that support effective customer segmentation, lead management, and customer lifecycle development.
• Identifying and developing brand partnerships to build business, expand reach, and extend into new markets.
• Monitoring and optimisation of marketing contribution to pipeline and program ROI.

Kew East, Victoria, AU

I provide oversight and digital transformation advice for the Australian book industry

Sydney, NSW, AU

Working at Digitas, within the Publicis Groupe, I developed customer-centric strategies for clients that work across the Publicis Sapient Groupe, specifically focused on the full customer experience, loyalty and retention programs, marketing automation and digital transformation.The Publicis Groupe is a Tier 1 group of consultancies and agencies united by.

Victoria, AU

A strategic leadership role where I led development of the Loyalty Marketing Strategy for the business by guiding cross-functional teams across the business to implement the plan. I proactively developed the go-to-market plan and key messaging for the Medibank sub-brand Live Better, helping launch Live Better rewards - a new loyalty app - to grow at record.

South Melbourne, Victoria, AU

Led the business development of marketing technology services, helping clients understand their digital needs, and develop people, process and tool themes transformation roadmaps. This included focus on customer and marketing needs to scope websites including UI and UX development, CRMs, marketing automation tools, and donation platforms, alongside project.

South Melbourne, Victoria, AU

I led a team of strategists to deliver digital audits and strategies, and implement programs and campaigns to help corporate, not-for-profit and government clients excel in their digital efforts.Through in-depth digital consulting I helped companies with their digital transformation - which is beyond strategy and tactics, and includes development of goals.

South Melbourne, Victoria, AU

As lead strategist I've worked with many not-for-profit, government and corporate clients to help them plan, understand and implement digital marketing.This was done through teaching best practice approaches in workshops, developing customised marketing strategies, and considering a combined plan across people, process and tools to help business succeed.

London, GB

A senior leadership role within the executive team of the world's largest learning company, developing Australian business strategy and driving strategic and tactical product marketing plans across 1, 3 and 5 years in the Schools, Clinical (Psychology, Speech Pathology and Occupational Therapy), Talent and Services markets, with 6 direct reports, leading.

London, GB

In this role I created and implemented the schools division marketing plan for products and services. I led the marketing team to deliver successful campaigns across multiple channels that provide the best visibility for our products for students and teachers from Kindergarten to Year 12.

London, GB

Responsible for developing and implementing the marketing strategy for the Secondary schools division of Pearson Australia.

South Brisbane, Queensland, AU

in this role I led the digital team, liaising with internal stakeholders and external clients to deliver digital campaigns, online advertising initiatives and digital product and web development projects to budget and scheduled timeframes.I worked with many clients including BeyondBlue, The Falls Festival, THQ, Capcom and Under Armour.Responsibilities.

In the early stages of my career I worked predominantly in schools education marketing, and quickly grew my skills across various roles to:- Lead a small digital marketing team to grow beyond email marketing into new platforms, automation and social media.- Lead an events business strategy to integrate events marketing into the overall business to look at.

Graduate Diploma In Graphic Design (With Distinction), Graphic Design

Bachelor Of Business (Marketing), Commerce / Marketing

Bachelor Of Arts, Visual Arts / Philosophy